bhel company details

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Bharat Heavy Electricals

Limited

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Introduction

BHELs Portfolio

Vision and Mission

Structure of BHEL

Departments of BHEL

Culture of BHEL

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*Established in 1964 one of the largestengineering and manufacturing firm

*16 manufacturing divisions

*2 repair units

*4 regional offices

*8 service centers

*15 regional centers

*150 project sites across India and abroad

*Steam Turbines ( up to 500MW) , steamgenerators (up to 500MW) , Gas turbines (up

to 260MW)

*Annual Profit 2012-13 : Rs 6,485 crore

*Total No. of Employees : 46,2743


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Single Source

for Multiple

Solutions ofInfrastructure &

Industrial

Sectors of the

Economy

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Official goals

*VISION: A global engineering enterprise providing

solutions for a better tomorrow.

*MISSION: Providing sustainable business solutions

in the field of Energy, Industry and

Infrastructure.

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Tall structure*Specialized tasks

*Strict hierarchy, many rules

*Vertical communication and reporting systems

*Centralized decision making

OrganizationHierarchy

Executives

- Chairman, Directors, ED, GM,AGM, Sr. DGM, DGM, Manager,

Engineer

Non Executives

- Workers, Artisans6


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DEPARTMENTS

PRODUCTION

INFORMATIONTECHNOLOGY

MARKETINGHUMAN

RESOURCE

FINANCE


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*Set of norms, values and guiding beliefs, and

understanding that is shared by the members of

the organization and taught to the new members

as the correct way to feel, think and behave.

*Acts as

*Internal Integrator

*External Integrator

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Bureaucratic Culture

Tall Hierarchy

Diff. dept. for financial control, decision mechanism, information

management and reward systems

Promotion, Rewards,

Retirement

Articles over

intranet and BHELmagazines

Seniors are the

decision takers

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StrategyActions a company plans in response to or anticipation of

changes in its external environment.

Structure

Basis for specialization and co-ordination influenced

primarily by strategy and by organization size and

diversity.

Systems

Formal and informal procedures that support the strategy

and structure. (Systems are more powerful than they are

given credit)


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Strength

Strong engineering base

Modern technology

Huge customer base

More than 190 products

Deliver high quality products atcompetitive price

Weakness

Inability to provide to give suppliers

credit, soft loans

Self financing of power projects

Longer delivery cycles compared to

international competitors

Lacks effective marketing infrastructure


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Opportunity

Huge demand of power & growth

Ageing power plants need more

service and spare parts

Cost competitiveness & potentialexport opportunities

Threats

Increased competition domestic

and international companies Foreign competitors rapidly

spending on promotion tactics

Global leaders entry in Market

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Balanced scorecard approach

Customer Satisfaction and retention

Short term & Long term financial performance15


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*Development of futuristic technologies Clean Coal

Technology, Nano Technology, Fuel Cells,

Superconductivity and thin film solar cells etc.

*BHEL's investment in R&D is amongst the largest in the

corporate sector in India (Rs. 1162 Cr. for FY11-12)*Patents and copyrights @ 1 per day (1,786 patents and

copyrights filed)

*Only Indian Public Sector Enterprise figuring in 'The

Global Innovation 1000' of Booz & Co.

*CII-Thompson Reuters Innovation Award 2010 in the 'Hi-

tech Corporate' category

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*CSR Areas Approved by BHEL

Board of Directors

EnvironmentProtection &

EnergyConservation

Education &Promotion of

Talent

HealthManagement

InfrastructuralDevelopment

Adoption ofVillages &

CommunityDevelopment

Adoption of ITIs &Skill Development

InstitutesVocational Training

Disaster/ CalamityManagement

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