bia 10.26

eBoot Camp Presents:Social Media: It’s a Mouth Full!

Monday, November 1, 2010

Introduction:


http://images.google.com/imgres?imgurl=http://www.brickyardcollegiate.org/Images/fsu.jpg&imgrefurl=http://www.brickyardcollegiate.org/Schedule.html&usg=__q-tYGl3HGx7N0sD6cnkmyqspnag=&h=764&w=820&sz=250&hl=en&start=2&um=1&tbnid=52ROl_gOQ_gTBM:&tbnh=134&tbnw=144&prev=/images%253Fq%253Dfsu%2526um%253D1%2526hl%253Den%2526sa%253DN





















http://images.google.com/imgres?imgurl=http://www.orlandotransfers.biz/image/Ford%252520white%252520van.jpg&imgrefurl=http://www.orlandotransfers.biz/Rates.htm&usg=__Pamq7CrNHuavUAbo9oimCifxhmU=&h=450&w=782&sz=84&hl=en&start=11&um=1&tbnid=_84d39Db-b3KdM:&tbnh=82&tbnw=143&prev=/images%253Fq%253Dwhite%252Bvan%2526um%253D1%2526hl%253Den





















Today’s Agenda • Three ways to expand your digital footprint

• Get Local

• Publish a blog

• Engage Social Media

• End Goal: Create a Powerful Web Presence for your Business.


Get Local

• People search like this: kitchen remodel farmington hills, mi

• They ask for recommendations via social media (local)

• They read information that is primarily local


Get Local

• Use geographical keywords (Birmingham, MI, Detroit, MI, etc.)

• Make sure area codes are on your website

• Pay attention to directories that rank for local searches (ex: angieslist, servicemagic)


Your Golden “Key” Words• The most common words people use to search for

your products or services

• Don’t Guess: use Google’s keyword suggestion tool


Nerdism 101

• Ask customers and strangers

• For a company like ours, what words would you use when doing a Google search?


Use “Key”words

• Website Content

• Social Media Profiles

• Title tag

• URL

• Backlinks


Google Local Business

• What is it?


Times Square Real Estate


Not one has any reviews


why?


What should you do?

• Ask your champions to write a review for you.

• Boost your positive reviews

• Protect yourself from the bad apples


Claim your biz


Geo-location: Facebook Places & Foursquare


Encourage people to ‘Check-in’


Example• At Steve’s Kitchen & Bath - by far the most

options of any store we’ve been to yet.

• Publishes to my Facebook - 654 friends

• My Twitter - 5,654 followers

• Linkedin - 654 Connections

• 70% of people say they trust peer-to-peer recommendations


Tidy up your house (Website) before inviting people over

• You have three different needs to meet:

• Users

• Search engines

• Your own!


Website Optimization

• Title Tag

• Website content

• Links


7 Chapters dedicated to getting you better Google Rankings


Performance Metrics

• Google Analytics - measure traffic

• Bit.ly - watch where your traffic comes from

• Be Creative - incentivize people to tell you how they found you


Social MediaDon’t Sell, Softly Promote

• Don’t sell new countertops, offer free estimate

• Offer specific social media specials

• Don’t sell an appointment, offer free advice and build credibility


Google is in trouble...• Why?

• Real-time search.

• Social Search.

• So how are they responding?


Straight from the horses mouth...

• Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.


Blog • How often does your Website get fresh

content?

• A place for you to produce fresh content on a consistent basis

• Like an online magazine for your biz

• www.wordpress.com (or .org)

• Use keywords!


http://www.wordpress.com

http://www.wordpress.com

wordpress.org


wordpress.com


LinkedIn • Smaller audience than Facebook, but

strictly business

• Powerful search functionality

• Use this tool to connect with new Decision Makers, Companies


Never Cold-call again.


Turn a cold-call into a warm-lead


Turning a cold-call into a warm lead


More tips...join groups


More tips...follow companies


More tips...add your company


Tips to using Linkedin• Get recommendations by giving recommendations

• Build your connections

• If time is an issue, give someone a list of people/companies and let them do it for you.

• Use keywords - your profile is public and can be seen on the search engines

• Create a company profile for your business as well


Next Steps

• Who’s going to get you to 500 connections?

• Who can you recommend that will recommend you back?

• What time a day each week will you devote to marketing via linkedin (1hr a week)


Facebook • More social than LinkedIn

• Yes, you WILL get bombarded with old friend requests

• Facebook allows for businesses to have pages (called Fan pages)

• You MUST have a personal page to create a fan page, but they don’t have to be linked.


How You Should Use Facebook

• Create a fan page for your business

• Build participation (see next slide)

• Engage people and give them opportunities to provide input (and testimonials!)

• Find creative ways to take them from Facebook to your Sweet Spot!


Build Participation• Run a contest

• We will pick one fan from our fan page and they will win....

• market the contest in your store or business

• Add to your email signature

• Send an email blast out to everyone you know

• Add a button on your Website


My top-secret Tip!

• Took me from 300 to almost 1000 in just a few months

• Took one of my students from 300 to over 40,000! Don’t believe me?


Things to Remember about Social Media

• Be you.

• Be consistent

• Have fun

• Make it about them

• Measure


Golden Rule of Social Media:

• Act more like Dale Carnegie and less like Tony the sleazy car salesman


Action• Write this down

• I commit to....

• Building a fan page

• creating a blog

• shooting some video

• Downloading Tweetdeck

• etc.


Seminar 101

• 83% of you won’t do what you just wrote down.


Insurance Plan

• eBoot Camp Action Pak

• Audio Book

• DVD of Live Event

• 30 days of video tutorials, articles, web resources, asking me questions and more


eBoot Camp Action Pak

• The Action Pak will help you:

• Raise your Website’s Google ranking

• Ensure your Website is user-friendly and sales ready!

• Understand how to use Facebook, Linkedin, Twitter for business.


eBoot Camp Audio• Updated

• Over 3-hours of content

• It’s me - not some Morgan Freeman sounding guy talking to you.

• Bonus Chapter on Twitter

• Price - $129


Shameless PromotionI need

diapers!Support my college fund!


Live Event DVD

• Recorded by a professional video production company

• Done only a few weeks ago

• A review of the topics we went over today

• Price - $49.99


eBootCamp University• Short video tutorials on Social Media, Internet Marketing, and

Website Usability and Design

• Every article I’ve ever written on any of the above topics

• Every resource I use on the web for my own business.

• Ask Corey Feature - you can ask me as many questions as you’d like for as long as you’re a member

• Guest videos, articles, and more.

• Price: $20 a month


Using Tweetdeck the right way!


Bundled Deal • eBoot Camp Audio Book ($130)

• 3 hours of content

• DVD of Live Event ($50)

• worksheets, activity guide

• 30-days of training videos, articles, Q&A, and more ($20)

$200.00







$69.99


Thank you! • Cash or Credit

• I’ll be signing books and answering questions

• Please fill out your followup forms!

• If you enjoyed the presentation, please thank the BIA!


bia 10.26

Documents

previmages253fq253dfsu2526um253d12526hl253den2526sa253dnhttp

previmages253fq253dwhite252bvan2526um253d12526hl253denhttp

bizimageford252520white252520van

hlenamp

usgpamq7crnhuavuabo9oimcifxhmuamp

usgq

fan page

training videos