big data in search of meta data

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Big Data in Search of Meta Data Prof Dr Dirk Baecker Content Strategy Forum Conference, Frankfurt am Main, 13 July 2014

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Page 1: Big Data in Search of Meta Data

Big  Data  in  Search  of  Meta  Data  

Prof  Dr  Dirk  Baecker  Content  Strategy  Forum  Conference,  Frankfurt  am  Main,  1-­‐3  July  2014  

Page 2: Big Data in Search of Meta Data

Metadata  Defined    Metadata  are  not  just  about  •  addresses,  •  (strong  and  weak)  

connecHons,  •  (high  and  low)  frequencies,  •  structural  holes,    •  bridges,    •  and  structural  equivalencies  

(network  analysis)    but  also  about  any  kind  of  data  able  to  sort  data  (Bagley  1968).    Which  means  that  you  have  to  know  how  to  ask  in  order  to  be  able  to  find  out.  

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Page 3: Big Data in Search of Meta Data

E.g.,  the  Influence  Matrix    Prob  (ht(c')  |  ht-­‐1(1),  …,  ht-­‐1(C))    with  h  =  hidden  behavior  of  a  person  c  of  a  group  of  people  C.  

3  New  York  2014  

Page 4: Big Data in Search of Meta Data

Or  else,  an  Ac<on  Matrix    Prob  (ht(c')  |  ht-­‐1(1),  …,  ht-­‐1(C)|  ht+1(1),  …,  ht+1(C))    h  =  hidden  behavior  determined  by:  •  purpose/system  and  •  future/evoluHon,  within  the  limits  of:  •  complexity/

environment,  with  t+1  =  unknown,  C  =  fluctuaHng,  and  Prob  =  uncertain.  

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Page 5: Big Data in Search of Meta Data

A  Metadata  Matrix  •  A  Calculus  of  Limits.  •  Behavior  is  unpredictable  

because  it  is  structure-­‐determined  –  and  you  don't  know  which  structure  prevails.  

•  Content  strategy  is  about  possible,  yet  improbable  in-­‐form-­‐ac4on.  

•  Pick  your  favorite  observer.  •  Ask  for  metadata  that  let  

you  correct  your  expectaHons  of  observers'  behavior.  

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