bilheteria mundial - wikileaks colum… · promo art . comic-con buzz “comic-con: 'amazing...
TRANSCRIPT
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BILHETERIA MUNDIAL
U$2.5 Billion
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• Bilheteria Mundial: U$750 MM
• Filme abriu em 1º lugar em 46 paises
(inclusive o Brasil)
• Top 3 de todos os tempos em 20 países
RELANÇANDO UMA NOVA FRANQUIA:
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Uma Franquia de Sucesso
SPIDER MAN SPIDER MAN 2 SPIDER MAN 3
Distribuidora Sony Int'l Sony Int'l Sony Int'l
Data de Lançamento
17/05/2002 02/07/2004 04/05/2007
Renda na Abertura (U$)
2.726.480 3.182.539 7.321.578
Bilheteria Acumulada (U$)
15.690.976 15.828.616 24.159.345
THE AMAZING SPIDER MAN
Sony Int'l
06/07/2012
6.525.537
29.819.936
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Um Super Herói de Sucesso!
O Espetacular
Homem-Aranha Homem de Aço
Capitão America: O Primeiro Vingador
Thor Wolverine
Distribuidora Sony Int'l Warner Bros Int'l Paramount Int'l Paramount Int'l Fox Int'l
Data de Lançamento 06/07/2012 12/07/2013 29/07/2011 29/04/2011 26/07/2013
Renda na Abertura 6.525.537 4.430.153 6.969.030 5.431.731 6.115.251
Bilheteria Acumulada 29.819.936 16.046.250 21.291.293 18.348.630 22.047.656
Publico Acumulado 5.143.748 2.737.219 2.846.179 2.584.371 3.952.434
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Informações sobre o filme
GENERO:
TARGET:
LANÇAMENTO:
AÇÃO E AVENTURA (inclusive em 3D)
Todas as idades
Brasil - 1º de maio de 2014
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Sinopse:
Em O Espetacular Homem-Aranha™ 2, Peter Parker (Andrew Garfield), anda coma vida bastante corrida– tendo que dividir seu tempo entre escola, namorada (gwen Stacy / Emma Stone) e ainda cuidar dos bandidos.
Peter não esqueceu a promessa que fez ao pai de Gwen, de protege-la a distancia, mas essa seria uma promessa que ele não conseguiria manter.
Coisas mudarão para Peter, quando um novo vilão surge (Electro / Jammie Fox) e um antigo amigo ressurge Harry Osborn(Dane Dehaan), e Peter descobre novas pistas sobre seu passado.
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Um Elenco Espetacular
ANDREW GARFIELD PETER PARKER
EMMA STONE GWEN STACY
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JAMIE FOXX ELECTRO
DANE DEHAAN HARRY OSBORN
Um Elenco Espetacular
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Fãs Espetaculares
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Até as Garotas estão caindo nessa teia!
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Invasão do Varejo
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Calendario de Marketing
JULY 12 Apresentação na Comic-Con Revelação de imagens ineditas
NOV 15
Poster teaser E Lançamento do 1º trailer
FEB 7
2º trailer nos
cinemas
APR 1-5 Campanha de Imprensa
APR 13-30
Inicio de grande campanha de lançamento
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Lançamento trailer: Lançamento mundial do trailer:
One Sony – Canal Sony, Sony Spin, Sony Stores, Sony Eletronicos, Sony
Mobile, Sony Music, Playstation, Sony Pictures, Sony Home
Enterteinment
Disney
Marvel:
Gameloft
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Imprensa:
Veiculos que ja cobriram junkets e Set Visits
Faltam ainda: Premieres e Coletivas de Imprensa (Fev e Abril /2014)
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Mídia externa
MUB – RJ e SP Outdoor em 6 capitais (BH / Curitiba / Recife/ Salvador / POA/ Brasilia
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Parceiros Globais (já fechados e confirmados)
MC DONALDS Programa Mc Lanche Feliz Linha de brindes para meninos e meninas Mais de R$2.3MM em midia (TV, on-line, cabo, PDV - 700 lojas)
REVLON Coleção Especial “Eletric Chrome Collection” Media on-line, impressos, e PDV especializados
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Parceiros Locais (ainda em negociação)
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Style Guide
Hi-Render Art
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Style Guide
Situational Art
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PROMO ART
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Comic-Con Buzz
“Comic-Con: 'Amazing Spider-Man 2' Wows …
received the convention's loudest applause yet!”
“The love for the Spidey franchise at Comic-Con is
palpable”
“I'm psyched for the movie and I'm still buzzing from the energy of the panel. This is why I come to Comic-
Con.”
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Imagens Lançadas na Comic Con
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Imagens Lançadas na Comic Con
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TV À CABO
FORÇA DA SINERGIA
TV ABERTA
Exibidos diariamente
Exibidos na TV Globinho
Banda C
TV ABERTA
Exibidos diariamente
Spider-Man Unlimited (1996)
+ 7 MM DE PESSOAS
ASSITEM POR ANO
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SPIDER-MAN PRESENÇA MASSIVA NO VAREJO
+1.570 SKU’S
+2.700 PDVS
+400
PERMANENT SPACES
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SPIDER-MAN SKU`s
PUBLISHING19 TOYS103 STATIONERY478 F&H970 F&B29
trocar imagem de f&b
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F&H
+2.9M pares de sapato
+ R$1M de investimento em mídia, incluindo TV aberta
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F&H
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+150.000 mochilas
F&H
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+780.000 unidades
vendida DTR
F&H
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1.6M unidades de ovo de Páscoa vendido
FH&B
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29 Power SKU’s
TOYS
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2M unidades lançada de Álbum de Figurinha
PUBLISHING
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2.170 PDVs
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MARVEL SOLUTION
FEV JAN
PONTO
DE VENDA
MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ JAN FEV MAR ABR MAI JUL SET NOV JUN AGO OUT DEZ
2013 2014
Férias
Volta às
Aulas
Páscoa Férias
Dias das
Crianças Natal
Férias
Volta às
Aulas
Páscoa Férias
Dias das
Crianças Natal
2016 2018
3 4
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PROMOÇÕES NO VAREJO
2 GIGANTES
VAREJOS DE MODA
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PROMOÇÕES NO VAREJO
1 LOJA
ESPECIALIZADA
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PROMOÇÕES NO VAREJO
2 REDES
ESPECIALIZADAS EM
BRINQUEDOS
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PROMOÇÕES NO VAREJO
1 HIPERMERCADO
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PROMOÇÕES NO VAREJO
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PROMOÇÕES NO VAREJO
CLUSTER / POP
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PROMOÇÕES NO VAREJO
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PROMOÇÕES NO VAREJO
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PROMOÇÕES NO VAREJO
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PROMOÇÕES NO VAREJO
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