bisnis online berbasis news
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Netpreneur Conference 2011TRANSCRIPT
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Bisnis Online Berbasis News
Netpreneur Conference 2011
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Andry HuzainDirektur IT & Komersial Detik.com
twitter.com/andry
facebook.com/andry.huzain
id.linkedin.com/andryshuzain
foursquare.com/andry
flickr.com/photos/andryshuzain
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Semua indikator internet di Indonesia menunjukkan pertumbuhan pesat
Lalu apa yang akan anda lakukan?
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+ Tech + Bisnis +
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IT News
Commerce PM
Content ArchivalContent Delivery
UI/UXProduct Lifecyle
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Sifat News di Internet
• Breaking News• Social News• Transparent• “Coffee House Effects”
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Model Bisnis
• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events
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Online Advertising
• Display ads – Period based– via Agensi Periklanan
• Performance based ads– CPM, CPC, atau CPA/CPL– Real-time bidding via Ads Network
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Paid Contents
• Subcriptions• Syndications
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Retail Advertising
• C2C - IklanBaris• SME/UKM AdPoint• Google AdSense
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Model Bisnis
• Online Advertising• Paid Contents (Subscribtion, Syndication, etc)• Retail Advertising • Offline Events• Others
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Sudah melakukan semua, kenapa masih sepi pengunjung/iklan?
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Tipping point
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Q & A