TAY SIEW WEN 0322879SII SIAW HUA 0322608LEONG LI JING 0323628THAM KAI LOON 0323593

MARKET ANALYSIS

MARKET- Niche markets

- Background slightly high- Average income- People who:

Interest in detox Have body disease Love healthy lifestyle

CUSTOMER

COMPETITORSLIM THERAPY

Strengths - Fast result

Weakness- Easy to return

ORGANIC FOOD SHOP

Strengths- Improve healthiness

Weakness- Taste bad or tasteless- Trouble to cook it

INSTANT FRUIT JUICE STORE

Strengths- Dehydrate

Weakness- Expensive- Not fresh after a

period

TWG TEA STORE

Strengths- High class and fancy

Weakness- Expensive- Lack of knowledge of

detox- Not 100% organic

MARKETING STRATEGIES

PRODUCT BENEFITS

SERVICE BENEFITS- Know well about your own body- Body test- Reduce the chance to get allergic- Effectively improve healthiness by knowing your own body status

- Reduce the chance to get disease- Improve immune and digestive system- To obtain nutrition that they can’t obtain in daily life

SALES STRATEGIES- Shop lot - Online- Monthly Deliver Service (MDS)- Phone call

PRICING

PRODUCTS QUANTITY SELLING PRICE COST PRICE

HLFTEA ECONOMIC TEABAGS 20 teabags (200g)

RM 50.00 RM 40.00

HLFTEA VALUE BOTTLED TEA 400g RM 90.00 RM 81.00

DRI FRUYT FAMILY PACK 500g RM 28.00 RM 20.00

DRI FRUYT BREAKFAST STICK 10 sticks RM 25.00 RM 18.00

ADVERTISING AND PROMOTIONAL ACTIVITIES- Multimedia advertising (TV & radio)- Online advertising (YouTube)- Artist endorsement- Cooperate with gym center - DETOX program- GST INCLUDED- HLFTEA Bottled Tea refill with 10% discount

MANAGEMENT STRATEGIES

PARTNERSHIP- Easier to get capital to start a business- Shared responsibilities and works- Planning to be franchisor in future- Motivate among each other

DIRECTOR- Innovate new programs- Control financial and stocks flow- Research to produce new products

MARKETING- Marketing strategy planning- Sales and stock arrangement - Tracking the sales figures

ADVERTISING- Advertising- Event and promotion - Endorsement- Brand image

FINANCIAL- Control budget- Control expenses- Monthly financial report- Yearly profit and lost account

DIRECTOR

CO-DIRECTOR

FINANCIAL ADVERTISING MARKETING MANAGEMENT PUBLIC RELATION MANAGER

WORKERS

ASSETS

CASH RM 200,000

BUILDING RM 500,000

BANK LOAN RM 100,000

RM 800,000

STARTING EXPENSES

Product and Packaging RM 20,000

General Expenses (Salary & Utility) RM 10,000

Selling Expenses (Advertising & Promoting) RM 65, 000

Renovation of building RM 100,000

RM 195,000

FINANCIAL PLAN

PROFIT FIGURES OVER THE NEXT 3 YEARS

1st Year 2nd Year 3rd Year

FORECASTED SALES OVER THE NEXT 3 YEARS :ESTIMATED RM100,000 YEARLY

PROFIT & LOSSES: 25% EACH OWNER

- Increase company’s popularity- Maintain the endorsement- Advertising- Sponsor events (TV shows, sports event)- Quality guarantee

BUSINESS ISSUES

- People do not familiar with company’s brand More advertising and promoting activity

- Similar products in the market More incentive products or packages

- Financial crisis Unemployment Hiring smart

- Brand became normal over years Better sales plan

Give Your Health A Clean, Give Your Health A Tea.

HLF.TEA

REFERENCE

https://www.twgtea.com/http://www.melilea.com/http://www.melilea.com/melilea-detox-program/http://lifejuiceco.com/http://saimnicy.blogspot.my/2012/12/be-lohas-healthy-cuisine-bms-organic.html