blake lapthorn green breakfast with rapanui - 17 april 2013
DESCRIPTION
On Wednesday 17 April 2013 Blake Lapthorn's Climate Change team hosted a green breakfast seminar. Guest speakers included Nicky Chambers of Best Foot Forward and Mart and Rob Drake-Knight of Rapanui. The talk was titled 'Blue sky ideas that sell pairs of underpants'.TRANSCRIPT
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www.rapanuiclothing.com
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Sustainable Fashion Company – t‐shirts / sweats / socks / underwear / tops / leggings etc
Est. 2008
Graduates of Renewable Energy and BusinessSmall investment start up, box of t‐shirts, organic growth, now a fast growing SME.
Opportunity in the fashion economy to do things differently
Started with sustainability as a core aim
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Product, Planet, People
20’000 Litres of water for one kg of cotton (WWF)
Up to 20 spoonfuls of agrochemicals, 1 kilo cotton (EJF)
Widespread human cost
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Fashion is an influential medium, with the power to change buyer behaviour for the better.
No more itchy brown socks
NO
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Sustainable supply chains – important.
Who pays? Change must be funded by demand
How to Fuel Demand?
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“It’s not that people don’t care about sustainability
It’s just that they don’t know.”
Core principles of 21st century life?
Education ‐ Communicate
Economy ‐Worth
Aspiration ‐Want
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Where clothing comes from and how it is made
Seed to shop – New technology / internet / mobile
Greater accountability for companies
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Fast, cheap, compatible, proven
Industry > MEP > UK Parliament > EU
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Not static, open to change
Constant improvement
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80% of impact Post Purchase
Consumer‐use
Fast drying materials
Technical nutrient + C2C designed‐inContact Points
Lots of development
(ops, infrastructure, economies, technologies)
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Reducing impact on a normal model
Or start again – change the model
Designed into Rapanui from the start
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New low‐impact (semi‐synthetic?) eco textiles
Recyclable fabrics
RE powered systemReduced Transport
Way cooler.
Consumers will finance the change
Communication, value, aspiration.
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137 Billion Cash Reserves?
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www.rapanuiclothing.com
@rapanuiclothing