blended search nov 17
DESCRIPTION
A presentation about Blended SearchTRANSCRIPT
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Indhold
Hvem er I?
The European search market
Methods & metrics
Top 10 competitors in each country
Traffic analysis for google.de
Next steps
2
4
5
6
13
14
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HVEM ER I?Resultater af spørgerunde
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33%
29%
25%
13%Leads
Salg
Trafik
Branding
1. Hvilket resultat skal jeres search marketing bidrage med?
31%
69%
JaNej
2. Har I et specifikt budget til search marketing?
3. Hvordan fordeler jeres marketing budget sig på henholdsvis SEO og SEM?
…
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54%38%
8%
12-1011-100
1. Hvor mange fysiske adresser har din virksomhed?
18%
36%
45%
Ja
Nej
Både og
2. Er jeres kunder typisk at finde tæt på virksomheden?Flere end 20% af
alle søgninger på nettet er forespørgsler på lokalt indhold!
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31%
31%
38% Ja
Nej
Har en idé om det
1. Ved du, hvad ”blended search” vil sige?
25%
25%
50%
Ja
Nej
Har en idé om det
3. Ved du, hvad ”local online marketing” er?
38%
23%
38%Ja
Nej
Har en idé om det
2. Ved du, hvad Google Places er?
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DER VAR ENGANG… for længe længe siden
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Konkrete eksempler på blended search i DK
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Jupiter research just came out with a study that gives some key facts:
36% click “news” results within blended search results
31% click “image” results within blended search results
17% click “video” results within blended search results
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Blended search i USA
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• Der er en tydelig forskel på søgeresultaterne i USA og de nuværende i DK
• Der er ingen tvivl om at de kommer til DK
• Prøv selv www.google.com/ncr
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fremtidens search
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Hvad betyder Blended Search for SEO i 2010/2011
•Mere komplekst med langt flere kanaler
•Innovation fordrer paradigme skift i måden vi arbejder på
•Vores kunder må være omstillingsparate.
•De fundamentale behov for vores klienter er uændret.
•Nye Strategier
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Mobile Marketing
I dag
I 2013
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Hvad internettet har været for globaliseringen, Håber Foursquare at blive for lokaliseringen
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Personalization
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SEARCUS INTELLIGENCEHvordan klarer du dig i søgemaskinerne?
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81
http:/
/de.wikip
edia.o
rg/
http:/
/www.gesun
dheit.
de/
http:/
/www.ausw
aertig
es-am
t.de/
http:/
/www.aerzt
eblatt
.de/
http:/
/www.fried
ensko
opera
tive.de
/
http:/
/www.puls-b
.de/
http:/
/www.med
ico.de
/
http:/
/www.med
icusm
undi.c
h/
http:/
/www.weitblick
-hd.ihp
av.com
/
http:/
/www.forum
-gesun
dheits
politik
.de/
0%
10%
20%
30%
40%
50%
60%
70%
66%
38%31% 30% 28% 28% 27% 27% 27% 26%
Exhibit 1: Visibility score for top 10 competition in DE
0%
10%
20%
30%
40%
50%
60%
70%
80%
67%
56% 55%
38% 38%33%
28% 27% 26% 26%
Exhibit 2: Visibility score for top 10 competition in UK
Figurer fra rapport om den europæiske sundhedssektor.
Organisk synlighed
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Diagram Top 10 aktørers synlighed og kvalitet i branchen for jobformidlingHvor man kan se, hvor stor en andel af de undersøgte søgeord, som hver enkelt aktør deep linker til – og dermed rammer brugeren bedre
1. annoncør
2. annoncør
3. annoncør
4. annoncør
5. annoncør
6. annoncør
7. annoncør
8. annoncør
9. annoncør
10. annoncør
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
100%
70%
80%
40%
0%
0%
0%
0%
50%
0%
Deep link % Synlighed
AdWords synlighed og kvalitet
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08:0
508
:25
08:4
509
:06
09:2
609
:46
10:0
610
:27
10:4
611
:06
11:2
611
:47
12:0
812
:28
12:4
913
:09
1
3
5
7
9
11Annonce ikke vist
Annoncør 4
Diagram Annoncepositioner hvert 10. minut pr. 15. november
Zoom ind på dine konkurrenter – eller dig selv
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08:0
508
:25
08:4
509
:06
09:2
609
:46
10:0
610
:27
10:4
611
:06
11:2
611
:47
12:0
812
:28
12:4
913
:09
1
3
5
7
9
11Annonce ikke vist
Annoncør 4
Annoncør 1
Diagram Annoncepositioner hvert 10. minut pr. 15. november
… og lav sammenligninger
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85
08:0508:25
08:4509:06
09:2609:46
10:0610:27
10:4611:06
11:2611:47
12:0812:28
12:4913:09
1
3
5
7
9
11Annonce ikke vist
Annoncør 4
Annoncør 1
Diagram Annoncepositioner hvert 10. minut pr. 15. november
Annoncør 2
… og lav sammenligninger
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SEARCUS INTELLIGENCE Konkurrent- og
markedsanalyser i hele Europa for både SEO og SEM
Få et kvalificeret bud på dit fulde trafikpotentiale – og hvad det vil koste at opnå
Følg din performance minut for minut