blippar türkiye tanıtım sunumu
TRANSCRIPT
November 2014
Who We Are
Founded in 2011
12 offices across the world
Over 250employees
Raised over $45m capital
#19 in CNBC’s Top 50 Disruptors
Built first AR Google Glass games
2011 2012 2013 2014 2015
Blippar launched in London
Won UKTI and Webby awards
Strategic investment in WaveOptics
Won LeWeb startup comp
Acquired Layar
Launched BlippBuilder Launch of Visual Discovery
Significant Milestones
Acquired Binocular
Blippar is the bridge
Between Physical and Digital World
Blipparis the default
visual browser to activate engagement
simply by looking at something.
Using a new verb:
to blippTry it now --
Your product is your new media
Turn all branding touch points into a full interactive channel
Activate a 360 experience
Amplify all your existing media
Publishing Packaging Online In-store/POS
Direct mail TVOutdoorPressMerchandise
Collateral
We offer over 70 features so each experience is unique
Engage users with powerful interactive features
Videos Social sharing3D worlds
Selfies
RecipesPurchase
Voting
Virtual try-ons
Offers
CompetitionsDynamiccontent
Store finder
Games
Every experience instantly shareable
Some of the latest features-Sharing to Instagram-Front camera enabled-Use photos from phone gallery-360° degree view of blipp
How we measure success
Total number of blipps
Unique users
Average blipps per user
Average dwell time
Tap-through rates
Data capture
In-store vs. at home breakdown
Heatmap where users blipped
Timeline of when users blipped
Unlike any other medium
Valuing a ‘blipp’ Proactively ‘pulled’ and has the undivided user attention
Unparalleled dwell time
Average Dwell Time
Blip
par
Average dwell time
Blippar vs. Other Media
Blippar vs. Digital /Mobile Ad Format
Highest interaction rate
Average interaction rate
News
Fee
d
In-s
tream
vide
o
Stan
dard
ban
ner
Mob
ile b
anne
r
TV /
Radi
o
30 secs
75secs
17secs
5secs 2
secs
Pres
s
OOH
Blip
par
1-15%
3%
0.6%0.2% 0.1%Online
What actually matters when measuring ROI
Valuing a ‘blipp’ Top performing campaigns exceeding 2 million interactions
1. Opportunity to reach
3. High engagement rate
4. Significant tap-though rate
5. Long and quality dwell time 75 average interactiontime per blipp (seconds)
7.1up to
15%engagement rate
22% tap-through rate
Anyone with a smartphone
We deliver to your demographic2. Targeting efficiency
Our platform is demographically agnostic
Capitalise on our success and expertiseBlippar’s footprint gives you a headstart
Featured on over
2 Billion products
In over 50 million press pages
1000brand partners
Blipps per secondOn averageWorldwide
Users across the Blippar group
50million
Multi award winning:
‘Best AR browser’
Million interactions
in total
65 +Active users
%60
1+
These are the main influencers of a campaign’s success
Our Five Key Success Factors
Blipp Content Touch PointsActivated
User Education Promotion Consumer Interest+ + + +
Campaign Overview – Pepsi Pek Yakinda
The Pepsi Pek Yakinda campaign has been live in Turkey since September 2014. The main objective of the campaign was to drive awareness about thePek Yakinda movie by creating a unique experience.
Blipp Features
ü Wheel of Fortune competition game with prizes
ü Interactive brickbreaker game
ü Pek Yakinda trailer and behind-the-scenesfootage
ü Photo-share opportunity with Pek Yakinda stars
Touch Points Activated
ü 330ml Pepsi cans (distribution: 30 mill ion) &table mats
User Education
ü Prominent three-stage Call to Action on back of cans
Consumer Interestü Pepsi is a popular high-passion brand
and partnering with a blockbuster movie increases interest
518,000
TOTAL BLIPPS
147.000
UNIQUE USERS DWELL TIME
NA
Promotion
ü Regular social media updates from Pepsi and Blippar; point-of-purchase in cinemas and numerous PR articles
4
BLIPPS PER USER
A
TAP-THROUGH RATE
N/A
CONVERSION RATE
N/A
Campaign Overview and Timeline
A blippable world
• Blippar as the bridge that visuallyconnects reality and virtual
• A new layer of data is added to eachobject providing information,entertainment, interactions ortransactions
• Blippar in every hardware
• New behaviour adopted globally:everyone blipps
Everything is blippableGo global
• Grow the community of key influencers– brands, media and celebrities andcreate a base of millions of consumers
• Further develop the product
• Blippbuilder, peer-to-peer blipping,Blippar across different platforms
• Explore new uses of Blippar throughpartnerships, R&D and by lettingcustomers create their own blipps
All countries, more uses
2
Prove product & build critical mass
• Engage key influencers: brands,celebrities and media/advertisingworlds
• Educate consumers
Finalised product, proven concept
12011 - 2013
2014 - 2016
2017 onwards
User base of many millions
Database of trillions of images & objects
3
Established network of customers
Overview of Blippar’s Future Strategy
Brands
Retailers
Media owners
Invest in the future with us
Selection of partners already on the Blippar platform
Blipp v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience.
Keep in touch
[email protected] • blippar.com/tr