blog content marketing - how to be the best answer
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Blogging for!Content Marketing
How to be the "Best Answer”!
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Why Do You Blog?
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Most Important Social Content
WriGen Content Visual Content Videos Curated Content Audio Content
= Blogs
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Top Content MarkeAng TacAcs
<= Blogs!
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General Mills – Brand Journalism
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Concur – Customer Resource
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Marketo: Customer Resource
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Marketo Resource + Lead Gen
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Discover
Consume
Act
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Content Touchpoints for Consumers
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awareness interest consideration purchase advocacy
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Image: think with Google
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Website
Twitter Facebook YouTube
Instagram LinkedIn
Slideshare
White Papers Google+
Guides
Book
Webinars
Articles
Newsroom
Social Creation & Curation
Guest Posts Events eBooks Pinterest
Blog
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3 Steps to Topic TargeAng
Create resources, experiences and connec:ons that create affinity with your “target topic”.
Inspire: Co-‐create content with topic influencers, events, blogging, social engagement, comments
Desire: 1 + industry survey, list top topic influencers & resources, visual eBook on topic, 3rd party media (earned), guest blog posts
Acquire: 1 & 2 + Case studies about topic, defini:ve topic resource/guide, webinar, earned media / press, eBook fulfillment
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Topic TargeAng Timeline
Co-‐Create Influencers
Q1, 2014
Forecasts
Social Graphics
Subscribe
Industry Survey
Q2, 2014
Insights
Subscribe
Visual eBook
Q3, 2014
Excerpts
Recognize Influencers
Subscribe
Webinar
Q4, 2014
Defini:ve Guide
Subscribe
Media & Blog Outreach
Blog Topics & Content Types
Brand Narra:ve
U:lity Story Sales Cycle
Trends Examples
Interviews
Predic:ons Best Prac:ces
Case Studies
SEO, Social PromoAons
Social Monitoring, Web AnalyAcs, OpAmizaAon
Blog Posts
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We Can Do This!
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