blogweet mese bloggers' meet- up
TRANSCRIPT
Mesé Bloggers’ Meet-Up- Dec 23,2015
OBJECTIVE• Mesé is a high-street fashion brand with a breathtaking collection of bags,
necklace, accessories etc.
• The TG needed to know the arrival of the new fashion brand which will provide them with the finest in the fashion world.
CAMPAIGN SUMMARYIdea
Bloggers Meet-Up
Execution • To reach the relevant TG, a bloggers meet was organized in which 20 popular
fashion bloggers were invited to Olive Bar & Kitchen, Delhi.
• The bloggers experienced the brand & products at the event and wrote blogs about it resulting in reaching the relevant TG.
RESULT20 bloggers wrote blog posts covering the event and the collection.
EVENT HIGHLIGHTS
Thank you!