#BANGON - Feb 19,2016

OBJECTIVEBlackberrys launched its line of men’s innerwear & the launch of the same had to be done with a huge wave

The product launch needed to have maximum participation from the audience

CAMPAIGN SUMMARYIdea

To create and promote a funny VOX POP in which women would be asked questions around men’s underwear

Execution A VOX POP was made in Delhi where women were asked about men’s underwear. It was also promoted which achieved more than 2.4 million views. On Twitter, as part of the quirky campaign that it was, we asked tweeps about the colour of their underwear, in a contest, leading to 800 participants using #tag- #BangOn

RESULTS#BangOn

Campaign Summary Statistics

No. of tweets 6302

Total Impressions 62,849,112Total Reach 3,691,596Contributors 845

CAMPAIGN HIGHLIGHTS

Thank you!