1.BUSINESS POLICY Amazon wants to burn the bookbusiness PRESENTED BY:- AMIT KUMAR (SS11 DA249) RIDDHI VATSRAJ (SS11 DA229) DHIVYA (SS11 DA263)1 IIPM (SS 11-13)-A2

2. 2 IIPM (SS 11-13)-A2 3. Topics Company information Acquisition of company Investment of the company Amazon wants to burn the book business Achievements Sources Conclusion3 IIPM (SS 11-13)-A2 4. Company information Type: Public Founder: Jezz Bezos Founded: 1994 Headquarters:Seattle, Washington, U.S. Area served: Worldwide Industry: Internet, onlineretailing cloud computing Products: A2ZDevelopment, A9.com,AlexaInternet,Amazon.com,AmazonKindle, AmazonStudios, Amazon Webservices.4 IIPM (SS 11-13)-A2 5. Acquisition of company 1998:Planet all, Data mining 1999:Internet Movie Database (IMDB) 2003:Online music retailer CD Now 2004:Joyo.com, a Chinese e-commerce website 2005:BookSurge,a print on demand company,and Mobipocket.com, an eBook software company 2006:Shopbop, a retailer of designer clothing and accessories for women 2007: dpreview.com, a digital photography review website based in London 2008: Audible.com, Fabric.com 2009: Zappos 2010: Touchco 2011: The book depositoiry 2012: Kiva systems5 IIPM (SS 11-13)-A2 6. Investments 2008: Engine Yard, a Ruby-on-Rails platform-as-a-service (PaaS) company. 2010: Living Social, a local deal site6 IIPM (SS 11-13)-A2 7. Interview with Amazon If you go to Amazons website, they dont advertise themselves as a bookseller. They are a place to buy apparel, appliances, something else and then books, American owning at least one digital reading device 18% in Dec 2011- 29% in Jan 2012 Store chain Borders closed its 399 stores in 20117 IIPM (SS 11-13)-A2 8. Amazon now sells 105 e-books for every 100 printed ones. Publishers could easily envision that down of e-books might put those retailers out of business and give Amazon a monopoly on selling books.8 IIPM (SS 11-13)-A2 9. Apple publishers decided to they wanted the same arrangement known in the business as agency pricing with Amazon. Amazon sustain losses in short term to gain market share over the long term.9 IIPM (SS 11-13)-A2 10. 10 IIPM (SS 11-13)-A2 11. Achievements Amazon quickly captured 95 percent of the U.S. market forbooks in electronic form -- e-books. In 2010, Amazon signed a controversial deal with TheWylie Agency, in which Wylie gave Amazon the digitalrights to the works of many of the authors itrepresents, bypassing the original publishers altogether.11 IIPM (SS 11-13)-A2 12. sources Amazon website Bloomberg Business week Wikipedia12 IIPM (SS 11-13)-A2 13. Conclusion From the beginning, Bezos sought to increase market share as quicklyas possible, at the expense of profits. When he disclosed his intention togo from being Earths biggest bookstore" to "Earths biggest anythingstore. Bezos has predicted that e-books will overtake paperbacks and becomethe companys bestselling format within a year. Having alreadyrevolutionized the way the world buys books, Jeff Bezos is nowtransforming the way we read them as well.13 IIPM (SS 11-13)-A2 14. 14 IIPM (SS 11-13)-A2