blow up your promotion strategy with data-driven content with roland frasier!

#ContentMarketing #BusinessSEO #ConversionBoost #SEOCaseStudy #YoutubeContent #ContentStrategy

Your Hosts:!

Peter Starr Northrop Webinar producer; SEMrush

Host

Roland Frasier DigitalMarketer.com Content Hero

#ContentStrategy

Poll:!

#ContentStrategy

Takeaways:!Today you will learn:

-How using DATA to generate content ideas will lead to you never having Writer’s Block again -How you can combine content creation and promotion into a single, wildly functional step -Which of the four data-driven content strategies work for you and your site -Why everyone who creates content should be doing so with competitive intelligence

#ContentStrategy

BLOW UP YOUR PROMOTION STRATEGY With Data-Driven Content

Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier

Roland Frasier!Managing PartnerDigitalMarketer

5 Strategies Driving Millions Of Website Visits Per Month

3,405,926 Monthly Website Visits

Rank on page 1 of Google for hundreds of keywords with a single blog post

Generate an endless supply of data-driven content ideas guaranteed to drive traffic

Multiply organic traffic 100% - 1,500% with “viral lift” from social shares

SurvivalLife.com: 487 Page 1 Keywords From 1 Post

Monthly Revenue From Organic Remarketing Pixels

Discover

Consider

Customer

Viral

Audience: Everyone

Goals: Create general awareness, attract links & influencers

KWs: Very broad, cultural,celebrity, newsmakers, events,trends, quizzes

Audience: Interested in yourbrand/content/issues, media, influencers & demo/psycho match

Goals: Create brand & issueawareness, position for consideration

KWs: Brands (yours + competitors),data/search based broad customer queries(interests + products),

Audience: Potential customers, media

Goals: Provide product info (features/benefits) to potential customers +

media, drive conversions and stick.

KWs: Product & brand searchqueries, customer search terms

Audience: Existing customers

Goals: Customer satisfaction, stick,help them to consume your product.

KWs: Product/brand names

Create Content For 4 Different Customer Lifecycle Stages

Discover

Discover

Consider

Customer

Viral

Create Content For 4 Different Customer Lifecycle Stages

Discover

“Can We Guess Your Real Age?”

“How To Make Cheese With Your Feet!”

“17 Bad Jokes Only MarketersWill Get”

“Who Really Gets YourMoney If You Die Without AWill? The Answer Will Shock You!”

“23 Cheese Recipes Beginners CanMake At Home.”

“10 Random Words That Are Killing Your Marketing Messages.”

“Which XYZ Financial Plan Is Right For You?”

“30 Minute Mozzarella & Ricotta Cheese Making Kit Live Test [VIDEO]”

“How To Write An Amazing Sales Letter In 30 Minutes Or Less.”

“How To Get The Most FromYour XYZ Financial Advisor.”

“5 More Advanced Cheeses You Can

Still Make At Home.”

“Our 22 Highest Converting Templates Of All Time.”

STRATEGY #1 Create search query driven content50% of total content

Resource: SEMrush.com

50% of our content is search-query driven

What Search Driven Content To Create

Building A High Ranking Search Query Driven Post

Related Search & SERP Source To Find Content To Curate

Move Between “Web” “Videos” & “Images” To Find Content

“Create a list post based on 25 or more search queries for your topic. In the description for each list item include the

search phrase, then link out to high authority sites with

relevant content”

Create Your “Listicle” Based On Your Research

Cool, But Does It Drive Traffic?

How Well Does Rank Keywords In The SERPs?

Summary of Strategy #1

Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches.

Step 2: Find “listicle” topics via Related Search

Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.

STRATEGY #2 Create event or trend driven content20% of total content

Holidays

Movies CelebritiesSports Events

Trendy Sayings, Phrases, Places

Holiday Research With SEMRush

Export To Excel To Drill Down To Better Topics

Data-Driven Halloween Content Marketing Ideas

Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content.

Crafts (14,800 searches). Could apply to virtually any product used in crafting.

List of jokes or ideas (14,800 searches). Create a listicle for any niche on this.

Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative).

Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.

Data-Driven Holiday Content Marketing Ideas

Do the same thing for EVERY holiday, sports events, movies, elections in advance

Also… Celebrities… Trends

Use Google Trends To Find More Topics

Then Use SEMRush To Find Data-Driven Topic Ideas

Now Tie The Data-Driven Topic To Your Niche

Viral Lift Is The Gift That Keeps On Giving

Use BuzzSumo To Amplify Your Viral Lift

Brainstorming + Data = Content To Create

Case Study: BuzzSumo Reveals Man Cave Trend

Case Study: Confirm Search Volume For Trend

Case Study: Use SEMRush To Pull Curated Content

Case Study: Check SERPs Until You Have Enough Content

Case Study: 44,884 Monthly Page Views

Strategy 2 Summary

Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too.

Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events.

Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc.

Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source).

Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.

STRATEGY #3 Create content around proven winners20% of total content

Step 1: Find link-worthy content

Source: http://backlinko.com/skyscraper-technique

Step 2: Make something even better

Step 3: Reach out to the right people tolet them know about it

Find Competitor Content With Lots Of Links

Make it look better (improve design / photos / make an infographic)


Update it (it’s 6 years old)

Increase length (make a 10 things list 99 things)

Make it more in depth (add video, more pictures, do’s and don’ts, etc.)

Now, Let’s Find The People Most Likely To Link To It

Paste The Article URL Into The Search Box

Click On The Backlinks To See The Full List

Export The List To A Spreadsheet To Refine It

We Use Excel, But CSV Will Also Work

Go Through The List To Find The Best Prospects

Send The Best Prospects An Email Like This


Why We Want As Many Sharing Influencers As Possible

How do you find and persuade influencers to share your content?

Resource: Authority Spy

Use Authority Spy To Find & Content Influencers

Feature Them In A “Best Of” Post & Tell Them About It

Try Different Tools To Automate The Process

Case Study: DIYReady

Strategy 3 Summary

Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks.

Step 2: Improve it.

Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and

improved version.

STRATEGY #4 Create content to acquire high value links10% of total content

Use Strategy 3 Then Filter Out All Non Gov/Edu Links

DOES IT WORK? Let’s find out…

71

Huge SEO Benefits From Each Post

SurvivalLife.com: 487 Page 1 Keywords From 1 Post

Fewer Posts Needed Because They Perform So Well

DIYReady.com: 241 Page 1 Keywords From A Single Post

STRATEGY #5 Amplify content by 100% to 1,500% with “viral lift” from social shares & influencers

Problem: Getting people to share is not easy

Can a tool predict headline virality?

Resource: Emotional Value Calculator - aminstitute.com/headline/

DIYReady.com: 241 Page 1 Keywords From A Single Post

DIYReady.com: Posts Most Shared On Facebook

http://www.contentrow.com/tools/link-bait-title-generator

upworthygenerator.com

buzzfeed.com/awesomer/what-would-the-buzzfeed-post-about-you-be-called

blog.newswhip.com/index.php/2013/09/the-clickbait-headline-generator

Viral Headline Generators To Cheat With

Get A $1 Trial To Digital Marketer Lab

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RANDOM DRAWING:

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Poll:!

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Next SEMrush Webinar:

Generate B2B Success through PPC with Accurate Marketing Attribution

With Aaron Bird of Bizible

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Questions?

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Thank You!:!

Peter Starr Northrop Webinar producer; SEMrush

@SEMstarr

Roland Frasier DigitalMarketer.com @RolandFrasier

#ContentStrategy