blue ocean strategy 藍海策略
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It's a topic that can't be talked no more and nearly everyone knows it, but what could you think of regrading to this topic to have your own idea?TRANSCRIPT
- 1. Blue Ocean Strategy W. Chan KimRenee MauborgneDigested by Jason Lai ([email protected])
2. Chap. 1 3. Chap. 1 - 4. Chap. 1 86% 62% 39% 14%38% 61% (strategic move) (value innovation) 5. Chap. 1 6. Chap. 1 (leap of value) (structuralist view) (environmental determinism) (reconstructionist view) 7. Chap. 1 8. Chap. 1 9. Chap. 2 Eliminate Reduce Raise Create 10. Chap. 3 11. Chap. 3 (Alternative)(substitute) 12. Chap. 3 - 13. Chap. 3 ->=>Swatch ()Body Shop 14. Chap. 4 -> 15. Chap. 4 16. Chap. 4 17. Chap. 4 PMS(Pioneer/Migrator/Settler) 18. Chap. 4 (competitive benchmarking) CEO ->leveraging 19. Chap. 4 Aristotle 20. Chap. 5 (segmentation) 21. Chap. 5 (commonality) 22. Chap. 5 23. Chap. 5 (de- segmentation) 24. Chap. 6 25. Chap. 6 26. Chap. 6 27. Chap. 6 -(nonrival) (partially excludable) 28. Chap. 6 29. Chap. 6 () 30. Chap. 6 31. Chap. 6 (pricing innovation) 32. Chap. 6 ( ) (non- reflection) 33. Chap. 7