Innovaties in B2B

Wereld verandert sneller dan ooit

67jaar

25%Bedrijven die vandaag al bestaan

75%Bedrijven die vandaag nog niet bestaan

Gemiddelde levensduur van een bedrijf op de S&P 500

1920s 1980s 2010s

25jaar 15

jaar

Bedrijven die vandaag nog niet bestaan

2020s

Yale Professor Richard Foster

Disruptie raakt iedere branche

1990

Nieuws

Muziek

Fotografie

…..

2XXX

Alles is anders

2005

Reizen

Magazines

Software

Recruitment

….

15 jaar2015

Taxis

Hospitaliy

TV

Retail

Zorg

…..

10 jaar2020

Smart Homes

Smart Cars

Onderwijs

Schoonmaak

Energie

Productie

5 jaar

….. Productie

….

Noodzaak: Customer Obession

Empowered customers are shaping

business strategy. Simply put,

customers expect consistent and high-value in-person and digital

experiences. They don't care if building these experiences is hard or building these experiences is hard or

requires a complex, multifunction approach from across your business.

They want immediate value and will go elsewhere if you can't provide it.

Definitie: Forrester 2015

Wat ben jij?

DIG

ITA

L IN

TE

NS

ITY

FASIONISTAS DIGIRATI

DIG

ITA

L IN

TE

NS

ITY

- 11% + 26%

Profitability compared to competitors

TRANSFORMATION MANAGEMENT

DIG

ITA

L IN

TE

NS

ITY

BEGINNERS CONSERVATIVES

TRANSFORMATION MANAGEMENTD

IGIT

AL

INT

EN

SIT

Y

- 24% + 9%

Essence: Selling changes to Helping

USP’s

Old Marketing

How’s Yeah!

ChoiceOrientationIdea UsageInstallation

M o d e r n M a r k e t i n g

7 Foundations of B2B Content Marketing

Strategy

18 minuten

Innovaties in Marketing

Product: Fire Fighting Equipment (17th Century)

Books &

White Paper Marketing

Social & Consultative

SellingVisual Storytelling

Buyer Journey & Persona’s

Concept & Content

15 minuten

Messages for Buyer Journey

ChoiceOrientationIdea UsageInstallation

Boodschappen Matrix

Buyer Journey IDEA OREINTATION CHOICE

CommercialDirector

Customer centricitystrategy

KPI’s to monitor customer centricity

Knowledge of ourindustry

ITManager

IT Architecture roadmap

Implementationcompetences

Uptime & servicedesk

MarketingManager

Connect with marketingautomation

Managing MQLs & SQLs

360 Customer view

SalesHassle using

Outlook & CRMHow can I identify best sales opportunities?

Easy to work with

CustomerService

Using 3 systems at the helpdesk

Integration with ERP system

User interface

Buyer Journey IDEA OREINTATION CHOICE

CommercialDirector

Customer centricitystrategy

KPI’s to monitor customer centricity

Knowledge of ourIndustry

ITManager

IT Architecture roadmap

Implementationcompetences

Uptime & servicedesk

Prioritize Messages

MarketingManager

Connect with marketingautomation

Managing MQLs & SQLs

360 Customer view

SalesHassle using

Outlook & CRMHow can I identify best

opportunitiesEasy to work with

CustomerService

Using 3 systems at the helpdesk

Integration with ERP system

User interface

Buyer Journey IDEA OREINTATION CHOICE

CommercialDirector

ROUND TABLEREFERENCE

CASES

ITManager

IMPLEMENTATIONCHECKLIST

SLA

Matching Formats

MarketingManager

HOW TO GUIDE

Sales

CustomerService

SELF TEST

Communication &Conversion

10 minuten

Media Strategy

Grow your content, grow your media

Blog Blog Blog Blog

E-Book

profiles

Webinar Webcast

White Paper How Toprofiles

Includes:

• Ratings

• Comments

• PR

Earned Media

• Shares & Likes

• Editorial Contributions

Lead Nurturing Program

First download Deal

6 – 12 Months

ChoiceOrientationIdea UsageInstallation

Content Marketing Program

Blog

Download

Educational emails

Webinar participation

Sales call

Proposal

KPI’s for Conversion

Organization

5 minuten

Organisatie 2015 Directie

ITPorfolio &

Marketing

Sales Manager Implementatie

HRCommunicatie

& PR

Sales Manager

Business

Solutions

Sales Manager

Work Space

Customer

Support

Implementatie

&

Consulting

Datacenter &

Hosting

Inside Sales

Account Managers

Sales Consultant

Business Consultant

Product Consultant

IT Consultant

Marketingrollen 2020

Organisatie 2016 Directie

ITPorfolio &

Marketing

Sales Manager

HRCommunicatie

& PR

Managing Editor

Customer ListeningAudience Manager

Externe Relaties

Media PlannerHR Liason

Marketing Technology LeadChief Content Officer

Analytics Expert

Sales Manager

Business

Solutions

Sales Manager

Work Space

Customer

Support

Implementatie

& Consulting

Datacenter &

Hosting

Inside Sales

Account Managers

Sales Consultant

Business Consultant

Product Consultant

IT Consultant

Content Creators

Content Creators & Curator

Lead Manager / First Responder

Syndicator & Listening Syndicator

Technology

2 minuten

De Trend van 2015: Marketing Automation

Succes van Marketing Automation

CONTENT

COMMUNICATIE

CONVERSIE

COMMUNICATIE

CONVERSIE

COMMUNICATIE

CONVERSIE

COMMUNICATIE

CONVERSIE

Fo

cu

s

CONCEPT

CONCEPT

CONTENT

CONTENT

CONCEPT

CONTENT

Kwartaal 1 Kwartaal 2 Kwartaal 3 Kwartaal 4

Fo

cu

s

TECNHOLOGIE