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1. INTRODUCTION

The globalisation and the industrialisation have increased the pace of competition which resulted in

widespread competition between the companies and also that the firms have been investing high

volume of their money for improving the efficiency of their operations to survive. The inventions of

technology, information systems, proved to be competent for enabling the firm to efficiently realise its

goals. According to Jain (2007), it is an arrangement which combines software, hardware, skilled

employees, infrastructure for facilitating the various processes of decision making, planning, co-

ordination, and control. Information systems cannot be considered as just computer programs.

However technology of communication and information plays a significant role to meet the required

information, and also it is considered as a much more general concept (Hasan and Lampitsi, 2008). In

the words of Hammond and Clark (2007), the system means broader classification of data, people,

activities, that successfully process, gather, disseminate and store and disseminate organisations

information.

amazon.com

The company Amazon.com is considered as one of the worlds biggest provider of e-commerce and

effectively using MIS system to improve its working. The company is having partnership directly with

customers of more than 500 million and 61000 companies around the globe. The MIS system of the

company has assisted them with the provision of effective co-ordination and service of high quality.

According to Cooper (2009), the Amazon.com has the best example for how a firm can use information

system to develop competitive advantage. The part below explores the practices of MIS of

amazon.com.

2. MANAGEMENT CONTROL

The control of the management is possible only with the proper use of the various processes. There

should be proper planning explaining the aims and objectives of the business, the establishment of the

process with setting the standards of the performance. This will be monitored by the management with

the actual performance of the company. The establishment and monitoring will be assisted by the

measurement and feedback of the use of these processes. The next stage of the business process will

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be the comparison of the performance of the firm analysing the deviations. This will be rectified in the

following stage with the corrective actions.

3. Structure of Networks

Amazon.com has widened with two forms of frameworks called the network and horizontal so as to

function efficiently.

Horizontal: In horizontal framework, the procedure is bifurcated to different segments or groups.

Network: In a network company, many of the less significant tasks are sublet to different companies

when the major functions are carried out y the company on its own and the most significant function in

a network framework is to collaborate the network members functions in a manner that they facilitate

the company to accomplish the objective (Lucey, T 2005, pp.148

3.1Executive support system

Executive systems are specifically formulated to permit internet to function much more strongly with

the intrinsic and extrinsic activities. Amazon.com has executed a strong executive support system to

study and provide the data gathered to top level management. It is a tough job for ESS to associate with

the intrinsic and extrinsic activities. Steven (2007) stated that ESS utilises online analytical processing

(OLAP) and client/server technology so as to gather the most effective information. The accessibility of

complex performance sieves aid the executives to furnish information in a much more anticipated

manner like graphic presentation and bullets (pp.221)

Information Flow chart

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The information flow chart represents the information flowing pattern of amazon.com. The information

flow of amazon.com has extensively changed after the firm started to produce their own product kindle.

Even though they outsourced the production, a team has responsible to monitor the activities also. This

information flow is remarkably interrelated each other. The information flow starts when the customer

makes an order after that the information pass to stock control and accounting section to ensure the

stock and then to financial department to verify the payment. In other side the information passed

through the production departments and stock control as well as sales departments.

3.2Office Automation System

The amazon.com has executed an office automation system so as to facilitate aid functional level of

staff to perform with a number of particular forms that have been formulated with a mechanised

pattern. Office automation system has performed as a nil paper pattern so as to help in doing domestic

function associated with manufacturing and disbursement

4. Supply chain Management

Slack et al., (2010) stated that Management of material and information flow in a supply chain to offer

the greatest level of consumer contentment at a restricted cost and necessitates dedication of supply

chain partners to execute intimately to collaborate creation of orders, taking orders and the information

pattern so as to make sure a quick and dependable disbursement of products to consumers. The

concern as well started to construct a storehouse in USA for quicker disbursement and to minimisesupply chain cost. The ineffective logistic functions of the joint venture companies have as well ended

up in an unfavourable effect on consumer contentment.

5. Marketing

A web oriented businessto-consumer marketing policy is the basis of Amazon.com. The different

developed e-partnering functions have aided the company to accomplish a comprehensive system of

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partners vide internet. Amazon.com consists of a strong system of over 610,000 websites that have

facilitated them to give the consumers a memorable shopping experience. The company has widened its

partnership throughout the world with the help of internet. This has strengthened the trade

environment and aided them in providing more goods at relatively lower rates and quicker

disbursement. Amazon.com is the most suitable exemplar for an independent e-marketing portal that

provides an opportunity for e-transactions to a huge number of consumers vide a one point of

communication. Most concerns have attained a commendable market stance with the help of a long

lasting dependable joint venture with Amazon.com, namely, Target, Circuit City, Land End and Gold

Smith International. Most of them have gained a good image of brand though they did not have any

website. In many of the situations, the company is performing as a link among the dealer and the

consumer, this case aids them stay away from the expenditure of stock and storehouse.

6. Customer Relation Management

Amazon.com was viewing the adoption of relationship management policies as a significant technique,

not just to sustain the current consumers but to draw new consumers as well. The Amazon.com has

executed a developed information system to study the information gathered regarding the consumers

all round the world. The Amazon.com was providing a major significance to consumer contentment of

its capacity to build trustworthy consumers. The site had been formulated so as to analyse consumer

response by a comprehensive study of details, the firm could decide on the range of consumer feedback

as compared to their facilities The click to call facility is yet another exemplar for the proper use of

information system. The facility was formulated to give much more comfort in service for consumers.

The consumer feedback pattern was formulated so as to gather data from different means and studied

the data through a developed logical technique to facilitate probable solution for the questions and

related problems. The operational network comprises of hardware and software that is proficient in

gathering, maintaining, preserving, and process of data with only one web solution. By analysing andaltering the systems, Amazon.com assures the disbursement of quick and dependable consumer service.

Completion of order, thereby building an broader organisation going over and above the

manufacturers place( pp.49). Amazon.com has executed a developed

7. RECOMMENDATIONS

E-bay has been formulated and been functioning as a consumer oriented and friendly website that

provides simpler and consumer oriented facilities for a relatively short period of time and expenditure.

The concern has been treated as one which has acquired greater continuum of consumer

trustworthiness and market stance in a specific area. Administering the information system is the prime

segment of the company that is associated with information technology for a number of its functions.

The eBay is the most suitable exemplar for a company that has a proper information system; though, it

is suggested to bring about some alterations so as to offer more consumer friendly service for a

relatively low expenditure.

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8.DECISION MAKING

It is considered as one of the most important function and any decision taken wrongly will make

significant effect on the performance (Isenberg, 2006). The hierarchical system of information which is

structured should be followed by the company to help with the future deision making process of the

company.

9. TRANSACTION PROCESSING SYSTEM

The company should be focusing on the development of a developed TPS which will be helpful in theco-ordination of the issues related to every operations of the firm. A TPS should be developed by the

company for ensuring simple and effective operations in-house. This system will be capable of

performing every operation in relation to control the inventory and purchase. The company can offer

website which is user-friendly that helps them with effective communication with customers. This

system of transaction process will be ensuring the flow of information efficiently through different

divisional units. The use of this system will be ensuring improved experiences of shopping for the

customers with efficient services.

10. MANAGEMENT INFORMATION SYSTEM

The system of management information will be acting as a intermediary between top and bottom

level systems. It will be usually receiving information from various departments and TPS to make

suggestions and decisions for the managers at the middle level. The input of the EIS will be the output of

MIS. The power of the customer will be high when considering online selling which will be forcing the

organisation to take numerous decisions at a single time. There should be a design of MIS for eBay

which enables the interaction with the departments concerning specifically dealing with the processing

of the orders, control of stock, production lines, marketing, finance, customer care and supply chain.

This improved the opportunity of communication resulting in increased flow of information via various

departments enabling the management to take effective decisions.

11. EXECUTIVE INFORMATION SYSTEM

The main factors concerned with any organisation will be the process of decision making by the top

level management and how it is effective along with the time consumed for it. The decisions made by

the top level management will be in relation to the strategic decisions, which will help in effectively

enhancing the strategic decision making process with the analysis of information regarding the current

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organisational performance. The strengths and weaknesses of the firm can be obtained with the help of

the EIS system based on the current performance of the company. There should be a development of

an effective system of information for eBay for performing the actions required and able for delivering

adequate information for the management at the top level and its current performance. A better

decision making is possible only when the system is working properly with every other parts of functions

with the exchange of information from all units.

12.E-COMMERCE

The segment of business which is emerging is the online shopping in the current market concept

which is proven by the success of many industries in this regard. The segment is considered as cost

effective and the interaction of the customers is made directly that will be improving the profitability of

the firm. The firm eBay should be using this opportunity in their business. A proper system must be

developed by the company in order to improve the online shopping of its customers. The use of this

system will ensure the accuracy of the shopping activities without any error (Bocij and Chaffey, 2005).

The firm should ensure that the system will be user-friendly enabling the delivery of every information

associated with the customer.

The following model of e-commerce has been suggested with the help of the study:

Yes

No

No

yes

yes

No

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As per the flow chart, there is the flow of complex information This will also be connecting to the

department of marketing for the offers related to the promotional purposes and also to the department

of finance regarding the payments. The use of the new system will be helping them for developing the

base of their customers and also ensuring the effectiveness of the operations in a cost-effective way.

13. CUSTOMER RELATIONSHIP MANAGEMENT

Customer relationship management is the utmost significant segment of online trade pattern. Based

on certain reports of a number of concerns, a major segment of the consumers are inclined to go on

with online procurement post their prime experience. It is necessary for eBay to alter the website and

make it much easier and accessible for the consumers. Website is the basic element in online trade; the

eBay has been sustaining an effectively formulated website. Though so, it could be suggested to

formulate much more user oriented website with every data needed and to aid the consumers to have a

beautiful shopping experience. The major issue is the absence of information as to the effectiveness of

the goods; also, eBay did not provide trustworthy details regarding the quality of goods. Though so, the

firm provides a facility in return for every good if the consumer is discontented with the good or the

specific good does not have the required effectiveness (Cheney, 2008). Nevertheless, the procedure can

take a long time. In case a firm formulates a developed information system with developed

characteristics so as to decide on the effectiveness of the good and could offer a few opinion to the

consumers so as to make sure of a complete worth of the fund.

14. SUPPLY CHAIN MANAGEMENT

Like the other online shopping facilitators, eBay as well has been in trouble because of an ineffective

supply chain management. The company had been associated with a number of concerns and it issimple to maintain the orders and disbursements. The eBay has specifically formulated patterns to deal

with the supply chain offers. Nevertheless, most orders exceeded the time limit promised. It is

suggested to the company to formulate and execute a developed supply chain procedure developed

with a specifically formulated intrinsic network. The freshly formulated network has to be effective

enough to build and analyse every order and to do a clear follow up with the partner company and the

consumers so as to assure a quicker disbursement and better consumer contentment also.

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DSS and EIS

Decision support systems and executive information systems are the two important segments of

information network. A company has to have both of these to make sure that a proper and perfect

decision making procedure is practiced so as to sustain and develop the effectiveness of functioning.

The eBay has devoted more time for planning as regards to its rivals. It could be suggested to alter the

intrinsic information pattern so as to facilitate in a quicker decisions based on consumer feedback

(Cooper, 2009).

Expert Systems

Expert systems aid to reflect a solution and to clarify risks or of queries. Online shopping locations

(websites) have to provide for an in-depth communication among the dealer and the consumer. It is

true that eBay has facilitated relatively lesser opportunities for communication. It could be suggested

that the company has to build a developed exceptional system to improve the scope of communication.

Such communications shall be the most suitable and probable equipment to improve upon consumer

trustworthiness and sustenance. The enhanced exceptional network could provide a chance to the

consumers to clarify their queries related to the goods and services and to provide an opportunity to the

consumer to relate the accessible goods in relation to the expenditure (Isenberg, 2006).

Transaction processing system

The eBay offers a simple and safe dealing system. They pay pal to consumers to assure utmost

dependability for the fund they invest. Nevertheless, in case a consumer has given back the product dueto lesser effectiveness of the product or discontentment, the money return procedure usually needs

more time. The dissatisfying condition may be restricting most consumers to purchase more. It is

proposed to eBay to formulate a developed and much safer dealing pattern that will be available with

simple and secure advantages. The novel system has to ensure quicker return of money to the consumer

in case they give back the product

15. CONCLUSION

Management information system has been viewed as the most significant segment of a company so

as to assure a proper policy planning and operational management. A developed pattern along with

appropriate execution of MIS is a necessary element in a concern so as to attain the utmost

effectiveness in this tremendously competitive trade scenario. MIS has been operating so as to assure

the accessibility of the information needed to administrative levels so as to build a reasonably quick,

precise and dependable plan that could be formulated for a company to attain long and short term

aims. MIS is based on intrinsic and extrinsic means and builds comprehensive information with an

extremely deep examination. The appropriate execution of information system has aided Amazon.com

to reach heights compared to the firms that provide online services. Amazon.com is the most suitable

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exemplar for a company that utilises the facilities of internet as a significant marketing technique. The

consumers who opt for online services are largely thankful for the facilities such as lower rate, consumer

support. The online trade is largely turning out to be less costly.

Amazon.com is the most suitable example for the idea that combines the personal knowledge and

technical knowledge. To wind off, Amazon.com is one of the online service providers that have beencarrying on information systems so as to cater to every need of the management and the consumer

expenditure.

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