bootstraped startups - javaneiros
DESCRIPTION
Apresentação Guia da Startup para o Javaneiros 2012TRANSCRIPT
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Guia da StartupComo startups e empresas estabelecidas
podem criar e gerenciar produtos web rentáveis
Joaquim Torres (@JocaTorres)
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Bootstrapped startups: os 99% dos casos.
title by @paulo_caelum! :-)
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Jabá relâmpago…
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Jabá relâmpago…
Além do “estamos contratando”:
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O que é o Guia da Startup?
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O Que é o Guia da Startup?
Conjunto de dicas sobre criação e gestão de produtos web, para startups e empresas já estabelecidas.
1992 – Engenharia da Computação no ITA1992 – Dialdata (BBS + Internet)2005 – Locaweb2011 – Markeplace Locaweb2011 – Experimento: ContaCal 2012 – Guia da Startup
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O que é uma startup?
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O que é uma startup?
Uma startup é uma organização desenhada para criar e experimentar soluções para um problema de um conjunto de pessoas.
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Quando deixa de ser startup?
• Número de funcionários?• Receita?• Anos de existência?
Solução encontrada+ sustentabilidade ($) dessa solução= operação normal
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Pode existir startup dentro de empresa estabelecida?
startup = inovaçãoinovação = adaptação à mudançaadaptação à mudança = sobrevivência
• melhorar produto ou serviço existente• novo produto ou serviço para cliente atual• novo produto ou serviço para novos clientes
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Por que ter uma startup?
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Qual a sua motivação?
• Você tem ouvido falar tanto de startup que não quer ficar fora dessa?
• Ou vc está vendo algum problema ou necessidade de um conjunto de pessoas que, com os seus conhecimentos, vc acha que pode resolver?
• Qual recompensa que vc espera dessa startup?
• Se dinheiro para as suas necessidades fosse assunto resolvido, mesmo assim vc gostaria de resolver esse problema de um conjunto de pessoas?
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Os 99,9% dos casos
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Os 99,9% dos casos
• Segundo o Relatório Empreendedorismo em Revista de 2011 da OECD (Organization of Economic Development and Cooperation):– Menos de 1% das empresas com mais de 10 funcionários têm
crescimento de funcionários maior que 20% ao ano nos últimos 3 anos.
– Empresas que crescem mais rápido que o ritmo das gazelas (as super gazelas) são ainda mais raras – tão raras que é muito difícil de medi-las estatisticamente.
• Segundo artigo recente na ReadWriteWeb:– Mais de 99% dos empreendedores que buscam por financiamento de
VCs e investidores anjo são rejeitados.
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Como escolher uma ideia para um produto web?
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Como transformar uma ideia em um produto web?
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Tem que ser rápido!
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Tem que ser rápido! Razão 1/3
Momento da verdade!
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Tem que ser rápido! Razão 2/3
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Parênteses oferecido por @martinfowler
I commonly come across developers who are frustrated because
"management want more features, they don't care
about quality"
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Tem que ser rápido! Razão 3/3
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Se vc não tem vergonha da sua primeira versão, demorou demais para lançar…
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1998
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2006
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2005
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2005
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2005
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1999
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2002
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Fazendo o produto web
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Custo de desenvolvimento
Item Custologo R$ 500,00template R$ 50,00ajustes no template R$ 130,00StartupDEV R$ 4.800,00nutricionista R$ 600,00Total R$ 6.090,00
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Resultado
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E agora?
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Ouça o feedback mas tenha cuidado ao agir
1,8% dos registros
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Parênteses oferecido por @martinfowler
I commonly come across developers who are frustrated because
"management want more features, they don't care
about quality"
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Como atrair visitantes para seu site?
• Pagas– Offline: anúncios em TV e em revistas, distribuição de
panfletos, envio de mala direta– Online: Google, Facebook, Estadão e iG, sites de nicho,
disparo de email marketing para listas de empresas que alugam listas (Alphabase e ZipCode)
• Gratuitas– Blog– Participação em fóruns e comunidades– Twitter e Facebook
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Como ganhar dinheiro?
• Receita paga pelo usuário (Linkedin, Locaweb, Skype)
• Receita paga por alguém interessado no seu usuário (Google AdWords e anúncios Facebook)
• Receita indireta – Receita de venda ou aluguel de itens físicos ou
virtuais (Amazon, Netflix)– Redução de custos (internet banking, intranet de
faculdade, consulta de resultado de exames médicos)
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Experimente e meça
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Para saber mais:
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Para saber mais:
guiadastartup.com.br
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Para saber mais:http://casadocodigo.com.br/products/guia-da-startup
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Outros temas abordados
• Quanto tempo dedicar à startup?• Quem devo chamar?• Problema ou necessidade?• Produto web ou mobile ou social?• Como fazer rápido seu produto web?• Como definir o preço certo?• Cheklist de lançamento• Que indicadores monitorar?• Plano grátis vale a pena?• Guia da Startup para não startups• Entrevistas