boris 2
DESCRIPTION
ÂTRANSCRIPT
BORISBORIS
ORIGINS
2003US INVADES IRAQ
THE BIRTH OF A BRAND
OUR VISIONCREATE AN OFFBEAT BRAND THAT STAND OUT TOWARDS OUR TARGET GROUP, THE 18 TO 24
YEARS OLD
BORIS PILSNER 5,5% - 250mL• THE ONE THAT STARTED IT ALL •
BORIS PILSNER 5,5% - 500mL• A STYLISH CAN DESIGN •
BORIS BOLD 8,6% - 500mL• REACHING THE STRONG BEER CATEGORY •
BORIS SLAM 10,5% - 500mL• REACHING THE STRONG BEER CATEGORY •
BORIS PISLNER 5,5% - 5L• FOLLOWING TRENDS WITH STYLE •
OUR GOAL IS TO CREATE A …
L♥VE BRAND
Be different.