Bracelet4UB4U

Stefani Smith11th Grade

Age 17

Mission Statement

Mission Statement Give females a wonderful treasured gift for reward

Opportunity My product is bracelets for females that

gives them a joyful shopping experience. The different designs and colors will attract shoppers.

Business Profile

Retail I’m selling goods in a small

quantity directly to consumers

Sole proprietorship Business is owned by one person Make my own decisions

Qualifications

I’m qualified to run this business because:

I know how to create my own website

Part of my own target market

Have taken a Marketing class

Market AnalysisIndustry Name Jewelry and Watch Manufacturing

Industry Size About $7 billion

Total Population Hartford, CT 06114

Target Market Females age 11 to 17 ;52.2% of the Hartford population is female

Potential Market According to my survey, 84% of my target market said they would be willing to purchase a handmade bracelet.

124,060

3,645

4,339

Total Population

Target Market

Potential Market

7

Target Market Segment

Demographics Females that are between

the age of 11 to 17.

Geographics Females that reside in the

Hartford area. Also, they’re able to purchase online.

Psychographics Like to express their self

with jewelry to show their individuality.

Buying Patterns Willing to buy handmade

and customizable jewelry that shows their individuality and is sentimental to them.

Competitive Advantage

Women’s Bean Project

The BradfordExchangeFactors

Costly

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Affordable Affordable

Great Great Great

Many selections

Help women going

through poverty &

unemployment

Handmade

Online Denver, CO

Home Based

Good Good Good

Bracelet4U

Marketing Mix

People Product Place Price Promotion

Females ages 11-17

• Business cards

• Online • Posters

Hartford, CT

Bracelets Affordable

Promotional Mix

Advertising Business cards & Posters $5.00

Publicity Website $0.00

Personal Selling Brochures $4.00

Sales Promotion

For the month of October give 5% profits to National Breast Cancer Foundation ($4.40/mo)

$0.37

Total Monthly Promotional Expense $9.37

Promotional ExpenseMonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Bracelet $10.50/8 $.32

Baggie $25.64/500 $0.05

Total Material Cost per Unit $.37

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 5 min. or .083 hr. $.68

Total Labor Cost per Unit $.68

COGS (per Unit) $1.05

Description of one unit of sale: 1 bracelet

Economics of One Unit

Selling Price (per Unit) $3.00

COGS (per Unit) $1.05

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $1.05

Contribution Margin (per Unit) $1.95

Description of One Unit of Sale: 1 Bracelet

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Salary $10.00

Advertising $5.00

Depreciation (laptop, cell phone) $18.06

Utilities/Rent (Electricity, internet, home) $20.00

Total Average Monthly Fixed Expenses $53.06

Time-Management Plan Schedule for a Typical Week

Total Hours in a Week = 168

School

New Business

Free Time

0 10 20 30 40 50 60 70 80 90

43

39

86

Hours

Monthly Sales ProjectionsFirst Year

01020304050

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Un

its

So

ldTotal Units

Sold

432

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

$53.06

$1.95= 27

27

Projected Yearly Income StatementFirst Year

Selling Price per Unit $3.00

Number of Units Sold 432

Total Sales $1,296.00

Variable Expenses $0.00

Contribution Margin $1,296.00

Fixed Operating Expenses $636.72

Pre-Tax Profit $659.28

Taxes @ 15% $98.89

Net Profit $560.39

Start-Up Investment

Start-Up ExpendituresItem Where Will I Buy This? Cost

DBA Hartford City Hall $10.00

Lab top/Cell phone

Wal-Mart/AT&T already own

Start up supplies Wal-Mart $30.00

Total Start-Up Expenditures$40.00

Cash ReservesEmergency Fund

$20.00

Reserve for Fixed Expenses $159.18

$219.18

Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business:DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$560.39 $1,296.00

X 100 = 43%

$560.39 $219.18

X 100 = 256%

$0.43

$2.56

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings$219.18

Totals

$219.18

$219.18

Total Start-Up Investment:

Philanthropy & BusinessResponsibilityPhilanthropy

25 percent of our net profit will go to the National Breast Cancer Foundation. http://nationalbreastcancer.org/

Business Responsibility I will let consumers know that I’m giving a

percentage of net profit to this organization because it will be on my website and on business cards.

Business & Personal Goals

Get a website up and running

Become operational

Graduate high school Get into a college of my

choice

Business Personal

Make other jewelry items

Have a store to run business from

Sh

ort

-Te

rmL

on

g-T

erm Graduate from college

with a Bachelor’s Degree

A bracelet for you, will do!

Thank you for your consideration.Bracelet4U

Website Coming Soon!!!