brand revolution pablo adan
TRANSCRIPT
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La creación de una marca: una necesidad para la pyme
Pablo Adán Consultor Estratégico de Marketing Soymimarca, Mgt Comunicación
Valencia 19 abril 2012
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1 Qué grande ser pequeño
Tener menos de 250 empleados 99% de las empresas españolas
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No es lo mismo
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No tengo complejos estoy donde quiero estar
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2 ¿Por qué una marca?
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Para compe@r
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Para trazar el camino
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Para asegurar el futuro
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3 ¿Cómo se construye una
marca?
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Todo lo que se palpa y lo que se siente con la marca
es la imagen de marca
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El Branding
Todo lo que se ve, se sabe y se palpa de una empresa, servicio o producto
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Branding es un conjunto de políticas, estrategias,
acciones y soportes
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3 claves
Observar Evolucionar
Diferenciarse
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3 pasos
Pensar antes de actuar Dotar a la marca de recursos
Posicionar y Reposicionar
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3 ingredientes
Coherencia Calidad Total
Estrategias de fidelización
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Coherencia
LO QUE HAGO LO QUE DIGO
DENTRO Y FUERA LO QUE SE PERCIBE
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� � � � n� � � e� � � ra� c� �
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4. ¿Para qué branding?
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A las marcas “de toda la vida” les cuesta justificar su valor diferencial más allá de la calidad y la publicidad.
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Branding para conquistar
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Branding para fidelizar
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5. Terminamos Con 3 sugerencias
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Créetelo
El mundo no se hizo en 2 días
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Despacito
El mundo no se hizo en 2 días
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n� � � � � � � r � � � n� � � n� � � � � � c� �
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Sigue siendo grande ser pequeño
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Branding para Pymes @PabloAdanMico
www.pabloadan.es