Brand Equity 2009 - Mumbai

Questions from Brand Equity 2009, Mumbai Edition.

Compiled for your viewing by March Ahead

Brand Equity 2009 - Mumbai

Prelims

Question 1

• Mr. Foster of Crompton and Greaves was the first person in India to own a _______

Question 2

• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________

Question 3

• Sila Petit was India‟s First Lady Pilot. Who was her famous brother

Question 4

• Which type of companies try to qualify for the „Geneva‟ seal?

Question 5

• Melinda Gates recently said “There are very few things banned in our house like _______ and ________

a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones

Question 6

• If 16 annas = 1 Rupee then Rs. 15 =

a. 1 Mohurb. 1 Cowryc. 1 Cent

Question 7

• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?

Question 8

• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions

Question 9

• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?

Question 10

• 13 Billion ___________ bags are handed to British shoppers every year

Question 11

• Dharavi : Mumbai• Bronx : New York• Faveks : ??

Question 12

• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________

a. Innovationb. Ideationc. Segmentation

Question 13

• Monopsony is a situation where there is only one

a. Bankerb. Buyerc. Sellerd. Agent

Question 14

• Which city‟s name appears below the brand name Haldiram

Question 15

• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions

Question 16

• Correction Corporation of America is the largest operator of _______ in the USA

Question 17

• Grey Goose is one of the best brands of _______

Question 18

• Which of these companies had to buy the rights to their name from a hotel chain?

a. Wiprob. Googlec. Inteld. Dell

Question 19

• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983

Question 20

• The copyrights on which Indian‟s work expired on 1st January 2009

Question 21

• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?

Question 22

• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe

Question 23

• What appears between the words Wal and Mart in their logo (specific answer)

Question 24

• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?

Question 25

• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?

Brand Equity 2009 - Mumbai

Prelims

Answers

Question 26-30

• Pictures of• Mr. Hiranandani• Vadilal Ice Cream Commercial• Logo of Deccan Chargers• Picture of Raj Kumar Santoshi• De Beers Commercial

Question 1

• Mr. Foster of Crompton and Greaves was the first person in India to own a _______

Ans. Car

Question 2

• DuPont pioneered the concept of Getting feedback from peers, managers and subordinates of all executives. This concept is known as ___________

Ans. 360 Degrees Feedback

Question 3

• Sila Petit was India‟s First Lady Pilot. Who was her famous brother

Ans. JRD Tata

Question 4

• Which type of companies try to qualify for the „Geneva‟ seal?

Ans. Watch Making

Question 5

• Melinda Gates recently said “There are very few things banned in our house like _______ and ________

a. Mills and Boonb. Fish and Chipsc. Ipods and Iphones

Ans. C

Question 6

• If 16 annas = 1 Rupee then Rs. 15 =

a. 1 Mohurb. 1 Cowryc. 1 Cent

Ans. A

Question 7

• In 1952, Walter Cronkite‟s coverage of the Democratic and Republican conventions on behalf of CBS led to the coining of a very famous term now ubiquitous in use. What is the term?

Ans. Anchor

Question 8

• The classical Hippocratic oath specifically bars the practitioner from carrying out __________ and abortions

Ans. Euthanasia

Question 9

• Karmali station has been voted the most tourist friendly station. In which Union Territory is it?

Ans. Goa

Derek gave everybody 1 mark for this. I think this is because he goofed up since Goa is a state.

Question 10

• 13 Billion ___________ bags are handed to British shoppers every year

Ans. Plastic

Question 11

• Dharavi : Mumbai• Bronx : New York• Faveks : ??

Ans. Rio de Janeiro

Question 12

• According to Peter Drucker, all companies have only 2 Functions viz. Marketing and _________

a. Innovationb. Ideationc. Segmentation

Ans A

Question 13

• Monopsony is a situation where there is only one

a. Bankerb. Buyerc. Sellerd. Agent

Ans. A

Question 14

• Which city‟s name appears below the brand name Haldiram

Ans. Nagpur

Question 15

• What kind of question first made its appearance in a radio quiz show in 1948 when participants were answering questions

Ans. The $ 64,000 question

Question 16

• Correction Corporation of America is the largest operator of _______ in the USA

Ans. Prisons

Question 17

• Grey Goose is one of the best brands of _______

Ans. Vodka

Question 18

• Which of these companies had to buy the rights to their name from a hotel chain?

a. Wiprob. Googlec. Inteld. Dell

Ans. C

Question 19

• The Devil‟s _________ office was established by Pope Sextus V. It was subsequently abolished by Pope John Paul II in 1983

Ans. Advocate

Question 20

• The copyrights on which Indian‟s work expired on 1st January 2009

Ans. Mohandas Karamchand Gandhi

Question 21

• Mr. Max Yasgur rented his dairy farm in Bethel, New York for 3 days in 1969. Why?

Ans. Woodstock

Question 22

• After the World Cup in 2006, who collaborated with the Adidas Innovation team to create the football PowerServe

Ans. Zinedine Zidane

Question 23

• What appears between the words Wal and Mart in their logo (specific answer)

Ans. 5 pointed star!

Question 24

• You can win an Ipod from the website NailTheThief.com by throwing rotten eggs on whose face?

Ans. Ramalingam Raju

Question 25

• Which district in UP is nicknamed Suhag Nagari because it fulfils everything a Suhagan wants?

Ans. Ferozabad. This district is famous for the manufacture of bangles.

Brand Equity 2009 - Mumbai

Finals

Brand Equity 2009 - Mumbai

Round IMultiple Choice

Question 1.1

• M.N. Srinivas, in a book titled “Caste – Its 20th

Century Avatar” coined which of the terms below

a. Late Swingb. Vote Bankc. Cash for Votes

Ans. B

Question 1.2

• 6 __________ have won 5 Golds in Olympics using Yamaha products

a. Pole Vaultersb. Archersc. Shooters

Ans. B

Question 1.3

• Which of the following is a trip to the Maldives on a sail boat of the given name

a. Dhoni Cruise Holidaysb. Yuvraj Cruise Holidaysc. Gayle Cruise Holidays

Ans. A

Question 1.4

• Building, Blending, Muddling, Rolling and Layering are all terms associated with which of the following products

a. Wallpaperb. Cocktailsc. Parathas

Ans. B

Question 1.5

• The shorter Oxford Directory removed 65,000 of these before printing its 6th Edition

a. Commasb. Capitalsc. Hyphens

Ans. C

Question 1.6

• What is the name given to a vehicle in rural India made by fitting an engine onto a cart. This vehicle requires no license / no registration etc.

a. Jugadb. Muftc. Sanchay

Ans. A

Brand Equity 2009 - Mumbai

Round II

Question 2.1

• In 1983 a Korean Airlines plane was shot down by the USSR for violating its airspace. The event led to Ronald Reagan releasing which technological facility for Civilian use?

Ans. Global Positioning System

Question 2.2

• What is the „Wife Acceptance Factor‟

Ans. The addition of certain „aesthetic‟ or design features to hi technology items to make it more appealing to the wife.

Question 2.3

• General Insurance paid Rs. 50 Cr.• ICICI Lombard paid Rs. 1.50 Cr.• LIC paid Rs. 55 Lakhs

• What was the „incident‟ that led to these payments

Ans. The 26th November Terrorist attack

Question 2.4

• What is Poorism?

Ans. Tourism of Poverty Stricken Countries like Ethiopia and (for shame) India etc.

Question 2.5• This institution will not associate with practitioners

of :• „Bioethical' violations such as birth control • ``Morally dubious'' experiments such as stem cell

research • Drug abuse • Polluting the environment • Contributing to widening divide between rich and

poor • Excessive wealth • Creating poverty

Ans. The Vatican. The abover are known as “The Seven Social Sins”

Question 2.6

• The ____________ __________ costume is the only „non Service‟ uniform to have been granted a patent in the US

Ans. The Playboy Bunny

Brand Equity 2009 - Mumbai

Round IIIVisuals

Question 3.1

• Identify this book

Ans. Imagining India by Nandan Nilekani

Question 3.2

• Identify this animal

Ans. Beluga Whale which gives Caviare

Question 3.3

• Identify this duo

Ans. Packard and Hewlett of HP

Question 3.4

• Identify the product being advertised

Ans. Brylcreem. The only product Kishore Kumar advertised

Question 3.3

• What is this product?

Ans. Microsoft Money

Question 3.6

• Identify the person*

Ans. Dheeraj Gupta of Jumbo King * Picture not the same as shown in the quiz

Brand Equity 2009 - Mumbai

Round IV

Question 4.1

• Since 2005, what is unique about power bills from Reliance Energy?

Ans. From March 2005, Reliance Energy have been issuing Braille Bills

Question 4.2

• The FBI used to refer to these things as Funny Little YNs. What is this product which is fairly common in use today

Ans. Funny Little YELLOW NOTES. This is a reference to Post Its from 3M

Question 4.3

• In the early part of its history, the Congress used to charge 4 annas as joining fees for membership. Later, at Gandhiji‟s request, this was scrapped and replaced with what condition?

Ans. They had to buy Khadi

Question 4.4

• In medieval times, rhino horns were very popular for drinking. Why?

Ans. The Rhino horns were useful for detecting poisons (they changed colour).

Question 4.5

• In January 2005, donations to charity via credit cards showed an increase of 200% vis a vis January 2004. Why?

Ans. The Tsunami in December 2004

Question 4.6

• What is calculated by

• Income Method• Output Method• Expenditure Method

Ans. The Gross Domestic Product (GDP) of a country

Brand Equity 2009 - Mumbai

Round VAudio Visual

(Not Possible to Reproduce)

Question 5.x

• Indentify person in video (Bernie Madhoff)• Who is singer of a song where Lambhorgini is

mentioned (Acorn)• Identify the message of the brand being shown

in video (You drink, we drive… for safe driving in Mumbai)

• Audio – Identify the Movie (Aa Dekhe Zara)• Video showing theme song of Love Story

(instrumental)• Audio – Identify Singer (Fergie)

Brand Equity 2009 - Mumbai

Round VIKnock Out

Question 6.1

• What is ISRO equivalent of Google Earth

Ans. Bhuvan

Deutsche Bank Eliminated

Question 6.2

• Heineken is the No. 2 Beer import of the US. What is the No. 1 Beer import?

Ans. Corona

JM Financial Eliminated

Question 6.3

• You have heard of Y Class and J Class fares while travelling by air. What is X class ?

Ans. Tickets given to employees

Pinstorm Eliminated

Question 6.4

• Who is the CEO of Air Voice Mobile Company

Ans. Sanjay Singhania in the movie Ghajjini

Axis Bank Eliminated

Question 6.5

• Kookabura, the world‟s leading manufacturer of cricket balls proposed an innovation to the game of cricket with a highly visible pink cricket ball. What was the objective in coloring the ball pink?

Ans. Born out of Kookaburra‟s desire to support a local charity highlighting breast cancer

Question 6.6

• If a person is going to caldarium(hot room), then moves on tepidarium(warm room ) and then moves to soğukluk ...what is he doing

Ans. Turkish Bath, a variant of sauna baths