branding bangladesh- imc
TRANSCRIPT
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Prepared by:Group 4Abdullah Atique, 02Munkasir Masud Bhuiyan, 06Tarique Mahmud Pasha , 25Sayeda Shifat Nazmee , 63Nafi Aman , 70Rezwan Arefin , 75Zareen Tasnim , 83Ayman Ahmed, 108Sadia Afrin ,117Zahid Azad Moslem ,121
BRANDING BANGLADESH
Course instructor:
IMC
Prepared for :Mushtaque Ahmed
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HISTORY
ECONOMY
• Independent in 1971
• Mother Language day, 21st February
• Constitution- 16 December,1972
• Father of nation assassinated in 1975GEOGRAPHY
• Rich fertile flat land
• 17% covered by forests
• 12% is covered by hill systems
• Tropical climate
• Mild winter from October to
March
• Hot, humid summer from March to
June.
POLITICS
• Unitary multiparty
parliamentary republic
• 2 party system
• Awami league and BNP
• Ranked as Partly free• Capital: Dhaka
• Currency: Bangladeshi taka
• Population: 166.3 million
• Prime minister: Sheikh Hasina
• President: Abdul Hamid
DEMOGRAPHICS
• Population growth rate 1.6%
• Birth rate 21.61 /1,000
• Death rate 5.64 /1,000
• Sex ratio: 0.95 male(s)/female
• Urban population: 28.4% of total
population
• Dependency ratio: 52.2 %
CULTURE
• Rich literary heritage
• Musical tradition- lyrics-based
• 200 daily newspapers ,500 periodicals
• Culinary tradition similar to North-East
Indian cuisine
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THE FOOD
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INDIGENOUS CULTURE AND FESTIVAL
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Chakmas
Also known as the Daingnet people
Concentrated in the Chittagong Hill Tracts
Largest ethnic group
Half of the region's population.
divided into 46 clans or Gozas.
Distinctive language, customs and culture,
Profess Theravada Buddhism
Chakma Royal Family is one of the major
Buddhist royal houses of South Asia
Garos
Indigenous people in Mymensingh, Netrokona and Sylhet,
Call themselves A·chik mande
Second-largest tribe in meghalaya after the khasi
Comprise about a third of the local population.
One of the few remaining matrilineal societies in the world
Mainly Christians
Have their own weapons. Principal weapons is a two-edged sword called Mil·am
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Santals
Oldest and largest indigenous communities in
the northwestern
Reside in Dinajpur, Naogaon, Thakurgaon,
Panchagarh
Peace-loving, honest, industrious trustworthy
Distinctive language, culture and society
Speak bangla fluently
Mostly Christians
Khasi
Reside in the state of Meghalaya
Main crops are betel leaf, areca nut and
oranges
Design and built the living root bridges of the
Cherrapunjee region
A matrilineal society
Manipuri
Major ethnic communities
Live in different places of Sylhet
Meeting point of different ethnic
groups and cultures.
Manipuri literature is rich
Vibrant Culture
Rasa dance is the finest product
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Bizu
Most important socio-religious festival of
the Chakma
Gave birth to the Bizudance
Lasts for three days
Begins on the last day of the month of Chaitra
The first day is known as Phool Bizu.
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Boisabi
Collective name given to the festivals that take place in
the Hill Tracts, based on the combination of the first few
letters of the festivals of three of the main groups who
live in the region, namely Boi from Boisu (Tripura), Sa
from Sangrai (Marma) and Bi from Bijhu (Chakma).
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Budho Purnima
Marks Gautam Buddha’s birth, enlightenment and death.
Pray for peace and happiness for all.
Hoist of national and religious flags atop all monasteries and recitation from the sacred verses of the Tripitak and breaking of fast by the
monks.
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Lalon Shah
Bengali baul saint, mystic, songwriter, social reformer and thinker
3-day long lalon mela
Marking the death anniversary of Fakir Lalon Shah.
Highlights the spiritual and humanitarian contribution of Baul king Lalon.
Includes discussion meetings and singing of laon songs.
Rendition of songs by artistes of Lalon academy and bauls
Colourfully decorated Akhra
Thousands of stalls set across the akhra to invocate the ‘lalon mela’.
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Ghuri Utshob
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Ilish Polao
Nakshi Pitha
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Bhapa Pitha Fuchka
Bakarkhani Chital Pitha
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Branding Bangladeshsaving Bangladesh
Thank you