brands your sub points brand vs. logo brand a type of product manufactured by a particular company...
TRANSCRIPT
Not All Apples and Oranges
Brands, Logos, Slogans, and Trademarks
Brands
• Your Sub Points
Brand vs. Logo
Brand vs. Logo
Brand• a type of product
manufactured by a particular company under a particular name
• “a new brand of detergent”
Logo• a symbol or other design
adopted by an organization to identify its products, uniform, vehicles, etc.
• “Each Olympic logo is a work of art.”
BrandingBranding is a concept that stretches far beyond identity design, and in order to design a logo that truly reflects the core identity of the brand for which its being designed, one must understand the positioning of this brand.
Brand positioning is about the relationship of one brand to other brands, usually primary competitors.
Brand vs. Trademark
Brand vs. Trademark
Brand• a type of product
manufactured by a particular company under a particular name
• “a new brand of detergent”
Trademark• a symbol, word, or words
legally registered or established by use as representing a company or product.
• “They are counterfeiting trademarked goods.”
MottoAn identifying statement
Doctrine of Foreign EquivalentsThe doctrine of foreign equivalents is a rule applied in United States trademark law which requires courts and the TTAB to translate foreign words in determining whether they are registrable as trademarks, or confusingly similar with existing marks. The doctrine is intended to protect consumers within the United States from confusion or deception caused by the use of terms in different languages.
Source: Wikipedia
Top 10 Trademarks in Slovenia
Logo vs. Trademark
• Ho, ho, ho…Green Giant!• Like a good neighbor, State Farm is there.• I am stuck on Band-Aid Brand, ‘cause
Band-Aid’s stuck on me!• Gimme a break! • Meow, meow, meow, meow…
• “Juicy Fruit, the taste is gonna move ya!”• If I were an Oscar Mayer weiner….
– Weiner Selects– Weinermobile
• Come On Let’s Play!– I don’t wanna grow up….– Magical Place
• I’d like to teach the world to sing in perfect harmony.
HIDDEN SYMBOLS IN LOGOSYahoo BuzzFeed
Who Owns Who
10 Companies That Control the World’s Food
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