brandstorm 2016 loreal larocheposay_runforyourskin
TRANSCRIPT
LA ROCHE POSAY SEDUCING A NEW GENERATION OF
CONSUMERSOur strategy presented
by
Cyrine ABID Léon DOMERCQ Caroline CERBELAUD
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
EXCELLENCE
DETERMINATION
INSPIRATION
PASSIONINTEGRITY
SOLIDARITY
FAIRNESS
PURITY
WELLBEING
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
Maria, 24 - Argentina
Social media
Tattoo
Sun protection
Studies
Beauty routine
Running
Healthy food
Partiies
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
Friends
James, 20 - Hong Kong
Social media
Sports
Air pollutionStudies
Girls
Shaving
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR by
YOUR SKINPowered for
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
BE AWARE
RAISE AWARNESS
PHARMACY, SOCIAL MEDIA, DISPLAY
SUBSCRIBE
ENGAGE AND SHARE
DEDICATED PLATEFORM
ON THE WEBSITE
LEARN
PUBLISH CONTENT
SOCIAL MEDIA
byRUN FOR YOUR SKIN
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
WELCOME TO THE LA ROCHE-POSAY RUN
La Roche-Posay organises throught the world a race to make people care of their skin and have an healthier skin SUBSCRIBE
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
START YOUR SKIN DIAGNOSIS
Each skin is unique, La Roche-Posay has specific products for each skin to answers your daily issues
YOUR SKIN IS UNIQUE
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
YOUR SKIN IS UNIQUEYou have an oily skin with minor acne due to pollution. Discover your personnalized kit.
LEARN MORELA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
10% will be reversed to the charity Les Petits Princes
I RUN FOR …La Roche-Posay is commited to dermatology and run on your side. Choose a cause that you want to supporrt
KINDER SUN
GENTLERPRODUCTS
SOFTERATMOSPHE
RE
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
I have freckles !
I AM UNIQUE, AND PROUDChoose a personnalized T-shirt that you will wear proudly during the race
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
Learn More about the Blue Heart Patch
SHARE
LET’S CREATE YOUR TEAMShare your subscription form with your friends and invite themYou will both win an armband with the uv-patch blue heart technology
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
READY FOR THE RUN !Discover your fully customised pack for the Race
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
RUN FOR YOUR SKIN Powered for
START THE RUN7 gates that follow your day
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
START THE RUNYour friends as cheerleaders
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 1 : PROTECTED FROM SUNWith AntheliosGate with high lights and sand area
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 2 : FIGHT AGAINST POLLUTIONWith TolerianeGate with a grey smoke
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 3 : HAVE A FRESH BREAKWith the Face MistThermal Water Fall
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 4 : PARTYING HARDWith the Cleansing MilkGate with a glitter rain
byRUN FOR YOUR SKIN
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 5 : CRAZY SOAP FOAM
With Effaclar Foaming GelGate with a bubble foam
byRUN FOR YOUR SKIN
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 6 : WATER SHOWERGate with a water shower
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
STEP 7 : WELCOME TO LA ROCHE-POSAY VILLAGE
Learn, play and win goodies
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5
4
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2
6
Photobooth
Game Zone
DermatologistsPharmacists
Food and Beverages
Social wall
Gifts
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LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
HOW TO MAXIMISE OUR REACH ?
BEFORE
PAID TO TRIGGER
DATAS, GAME,
CONTENT
DURING
OWN YOUR MEDIA
PHOTOS, POSTS, TWEETS
AFTER
EARN THE RESULTS
ARTICLES, CRM,
COMMUNITY
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >
ENJOY YOUR LIFE,LA ROCHE POSAY
TAKES CARE OF YOUR SKIN
LA ROCHE POSAY Any questions ?
BIG DATA SOCIAL BUZZ BRAND EQUITY
LA ROCHE-POSAY THE TARGET RECRUIT COMMIT RUN’S STEPS> CONCLUSIONENGAGE> > > > >