ACADEMIA DE STUDII ECONOMICEFACULTATEA DE COMERȚ

MASTER ADMINISTRAREA AFACERII ÎN TURISM

Promoting Brasov as a touristic destination

Curoșu PetruGrupa 401

Niță Roxana-Georgiana Grupa 402

I. Presentation of the location

The city was first attested in 1235 AD under the name Corona, a Latin word meaning

"crown", a name given by the German colonists. According to Binder, the current Romanian and

Hungarian names are derived from the Turkish word barasu, meaning "white water" with a Slavic

suffix -ov. Other linguists proposed various etymologies including an Old Slavic anthroponym

Brasa.

From 1950 to 1960, during the Communist period in Romania, the city was called Orașul

Stalin (Stalin City), after the Soviet leader Joseph Stalin.

Brașov is a city in Romania and the administrative centre of Brașov County. It is surrounded

by the Southern Carpathians and is part of the Transylvania region.

According to the last Romanian census, from 2011, there were 253,200 people living within

the city of Brașov, making it the 7th most populated city in Romania, and the metropolitan area is

home to 369,896 residents.

The county seat, is located in the center of the country, in Brasov Depression, located at an

altitude of 625 m, the internal curve of the Carpathians, bounded on the S and SE of massive

Postăvaru entering through a spur (Tampa) the city and Piatra Mare, 161 km from Bucharest. It is

accessible by car/bus or train and it is close to Predeal, Busteni, Sinaia, Fagaras and Sighisoara .

The municipality has an area of 267.32 km ². Gradually, in the development process, new villages

were embedded in its structure, Dârste, Honterus (today district Astra). In addition to Tampa, the

city is surrounded by Sprenghi Hill, Mill Hill, Snail Hill, Hill Warthe, Straja ( Castle Hill ) and hill

ROMs, STEJARIS and even includes in its structure Postăvaru peak. By embedding the structure of

the peak Postăvaru, Brasov city is located at the highest altitude in Romania.

Located between the major passes of the Carpathians (Bran, Predeal, Oituz, Buzau) Brasov

became after 700 years a point of connection between Transylvania and Moldova, Romanian

Country, as well as central Europe and East and also a powerful craft, commercial and cultural

centre.

Currently, Brasov is a privileged city; you can enjoy the towering peaks of the mountains

Postavaru, Bucegi, Piatra Mare, Mount Tampa and one of the most popular resorts in Romania -

Poiana Brasov. The historical monuments and religious buildings found on the streets of Brasov

offer a genuine travel.

The geographical position of the city of Brasov has made the center to gather people and

intersect ideas. Strong guilds (tailors, copper moulders' crafts, blacksmiths, gunsmiths, drapers,

weavers and goldsmiths) turned Brasov into a powerful manufacturing center.

There were built fortress walls and towers, watch towers and guard, warehouses and markets,

workshops and shops, inns, churches and hospitals, all after the fashion of European medieval

cities. These buildings can be seen today on the streets of Brasov.

II. Transport

Internal transport

Brașov local transport network is well-developed, with around 50 bus and trolleybus lines.

There is also a regular bus line serving Poiana Brașov, a nearby winter resort. All are operated by

RAT Brașov. Because of its central location, the Brașov railway station is one of the busiest

stations in Romania with trains to/from most destinations in the country served by rail.

The construction of Braşov Airport was initiated by Intelcan Canada on April 15, 2008.

Although the construction was planned to be finalized in 24 to 30 months, works have lagged and

there is no term by which it will be operational. The project consists of a terminal capable of

handling 1 million passengers per year and a 2,800 meter-long runway. The A3 highway is also

planned to pass the city. However, there is no foreseeable date for starting construction.

In Braşov there are 47 bus and trolleybus lines. There was also, until recently, tramway,

opened on August 23, 1987 (on line 101). It was replaced by buses (line 8) on 15 October 2006.

To use the bus or trolley, the traveler has to pay a certain price to get in return a ticket. This

ticket is granted and paid based and on age (ie, those under 5 years can travel free).

The ticket for the bus / trolley costs 2 lei / travel, except track 20 (4.50 lei/ travel) and line 100

(5.50 lei / travel) and for pensioners ticket costs 2 lei / travel. It offers the possibility to purchase

subscriptions on one / two / all lines on an interval of 07/01/30 days.

In Brasov there are 7 major taxi companies. Rate in the city is generally 1.35 lei / km. For

journeys outside the city, the rate is doubled.

Brasov can rent cars through specialized companies.

In Brasov, cable transport is well represented. There is a funicular that connects the foot to the

peak of Tampa and two lifts in Poiana Brasov: Kanzel and chamois that go up on Mount Postavaru.

Also in Poiana Brasov there are 6 ski lifts operate a gondola. Municipality is making a gondola that

will route through Central Station - Old Town - Solomon's Stones - Poiana Brasov.

External transport

Brasov is one of the most important railway junctions. There are 5 stations:

-Central Station Braşov - located near the Civic Center;

-Stupini Station - located in the north of the city;

-Bartholomew Station, located in the west of the city;

-Dârste Station - located in the Southeast of the city;

-Triage - the locomotive depot - located in the town.

Railways passing through the city:

-Section: Brasov - Predeal - Bucharest

-Section: Brasov - Saint George - Gyergyószentmiklós

-Section: Brasov - Rupea - Sighisoara - Oradea

-Section: Brasov - Fagaras - Sibiu - Teiuş

-Section: Brasov - Harman - Întorsura Buzau - leased line

-Section: Brasov - Zarnesti - leased line

-Section: E54 - Arad - Deva - Teiuş - Hunting - Brasov - Bucharest (in Romania) belonging to

the European Railway Corridor IV.

Brasov has three bus stations minibuses and buses that connect most of the country and pass

through the city following roads:

International Highways Class A:

-E60 (Brest - Nantes - Orléans - Auxerre - Zurich - Vienna - Budapest - Oradea - Cluj Napoca

- Targu Mures - Brasov - Bucharest - Constanta)

-E68 (Szeged (Szeged) - Nădlac - Arad - Deva - Sebes - Sibiu - Fagaras - Brasov)

International Highways Class B:

-E574 (Bacau - Onesti - Kézdivásárhely - Brasov - Pitesti - Bucharest)

National roads:

-DN1 (Oradea - Sibiu - Fagaras - Brasov - Bucharest)

-DN1A (Brasov - Săcele - step Bratocea - Vălenii Mountain - Ploiesti)

-DN10 (Brasov - Harman - step Buzau - Buzau)

-DN11 (Brasov - Harman - step Oituz - Onesti)

-DN12 (Brasov - Saint George - Tusnad - Miercurea-Ciuc - Topliţa)

-DN13 (Brasov - Rupea - Sighisoara - Bălăuşeri - Targu Mures)

-DN73 (Brasov - Bran - Delhi - Chandigarh)

In 2004 work began on the Transylvania Motorway to Bucharest - Brasov - Cluj-Napoca -

Oradea - Budapest, which will take up most of the road traffic carried in eastern EU. Around the

city, the highway will follow the route of Predeal - Rasnov - Cristian - Ghimbav - Codlea - will

make the motorway junction.

III. Climate

In Brasov, summer lasts for about 50 days, and winter lasts for about 90 days. Climate

municipality has a temperate-continental, characterized by grade transition between oceanic

temperate climate type and the temperate continental: wetter and cooler mountain areas with

relatively low rainfall and temperatures slightly lower in depression. The summer ordinary

temperature is in the range 22 ° C - 27 ° C, and the standard between -18 ° C and -2 ° C. Often in

winter the temperature in Poiana Brasov reach 15 ° C (the sun) in this resort can be practiced

almost all winter sports. Favorable snow skiing takes about 71 days to Brasov. The annual average

humidity is 75%.

IV. AccomodationMunicipality has a lot of hotels and hostels of different categories that comprise a number of

over 5,000 beds. Among the most important hotels include:

-"Aro Palace" 5 *****

and in Poiana Brasov "Piatra Mare", "which", "Alpine", "House of Dracula" and

"Edelweiss" 4 ***

in town:

-"Chapter" 3 ***, "Ambient" 4 ****, "Twins Apart Hotel" 4 ****, "City Center" 3 ***,

"Braşov" 3 ***, 'Crown "2 ** and" Postăvarul "1 *

and that guest houses are mentioned:" Pension Luiza "3 ***," The Country Hotel

"(3margarete)," Bielmann "(3margarete) and" Heraldic Club "(5margarete) "Jasmine House," "La

Residenza", "crunch House", "House Impaler" and "Court Brasoveana" (4margarete) and "Leo",

"Stejeriş", "Memo" 3 *** House New 3 * **

V. The local attractions

Today, Brasov is one of the main centers of economic, cultural and sports of the country,

being also a major tourist center and a city of historical monuments like: The Black Church,

bastions, the statue of Johannes Honterus, Town Hall, High Andrei Saguna, Scheii Brasov St.

Nicholas Church, the first Romanian school etc.

Sights

Museums:

-Brasov Historical Museum, located in the Town Hall

-Mureşenilor House (site)

-First Romanian School Museum of scaffolding, having exposed the first book printed in

Romanian

-Barsa fortifications Museum, arranged Weavers Bastion

-Museum Citadel restaurant, located in the old fortress on the watch (Castle Hill)

-Points museum of the Black Tower and White Tower Graft Bastion

-Museum of Art

-Museum of Ethnography

-Brasov Urban Civilization Museum, opened in 2009; first museum of its kind in the country

Churches and Temples:

- Black Church - built between 1377 and 1477 on the site of an ancient Roman basilica

-St. Nicholas Church - XIV century

-St. Bartholomew - XIII century

-Church of St. Martin in the watch

-St. George, founded in an old manor house hunting

-Synagogue

-Orthodox Synagogue

Other buildings, monuments and places:

-Bastion - virtual tour

-Catherine's Gate, 1559

-Schei Gate, 1827

-Shrines of Schei (the oldest dating from 1291)

-Alley behind walls

-Square

-Republic Street in Brasov

-Mureşenilor Street in Brasov

-Promenade in Tampa

-Belvedere

-Merchants House in Brasov (Bridge had beaten or Carpathian Stag)

Parks and nature reserves:

-Titulescu Park Park Council of Europe, Rose Park, Park tractor

-Berzei Square, Square Mihai Eminescu

-New Zoo

-Tampa

-Poiana Brasov

-Solomon's Stones

-Nearby you can visit Bran Castle or fortified churches in villages surrounding Brasov.

The most representative sights are:

1. Black Church

Black Church, a symbol of Brasov, the patriarchal church of the Evangelical Church CA of

Romania. Located in the center of Brasov, the building was built around 1380 (probably from

1377) in the Gothic style. The Church originally Catholic, was first known as the Church of St.

Mary. The building was partially destroyed by the great fire of 1689, when it received its current

name. Popular name after the fire, "Black Church" was officially accepted in the nineteenth

century.

The Black Church is one of the most important monuments of Gothic architecture in

Romania, dating from the fourteenth and fifteenth centuries, and also one of the largest medieval

churches of St. Stephen's Cathedral in Vienna until the Hagia Sophia in Constantinople. It is the

longest existing church in Romania (89 m).

2. The Square

The Square was established in the Middle Ages, where fairs were organized in Brasov by both

Romanian and Saxon merchants and those who came from Hungary. You could arrive in the market

by Customs Street (now Mureşenilor ).

The Council House in the center of the square was where each merchant had to sit and

merchandise and the city officials ensured that these places were respected.

Near the market is the Black Church, Smiths and Graft bastions, towers and Black Tower and

White Tower Schei Gate, Gate Catherine.

The Square is probably the most known and visited place of Brasov, which hosts various

cultural events, decorations, outdoor concerts as the " Golden Stag ", etc.

In a project fonded by the Ministry of Communications and Information Society ( MCSI ), the

Council Square in Brasov mounted an antenna internet, allowing free access wirelessly.

3. Poiana Brasov

Poiana Brasov is a winter sports resort in Romania, being an internationally renowned tourist

attraction and a district municipality.

Poiana Brasov has 12 ski runs of varying degrees of difficulty (Tree - 458 m, Kanzel - 350 m,

Sulinar - 2441 m, Ruia - 540 m, Subteleferic 1 - 495m, Subteleferic 2-2220 m, Wolf - 2860 m, Red

Road - 3821 m, Stadium - 300 m), sports fields, a lake, discos, bars and restaurants.

Accommodation is provided in luxury hotels, villas and chalets.

The resort is also recommended for the treatment of neurasthenia, exhaustion and fatigue

status physically and intellectually, secondary anemia and endocrine diseases, respiratory diseases.

Often in winter the temperature reaches -15oC.

Annual Events in BrasovBrasov has established a tradition of hosting a number of annual festivals, wich spice up the

cultural life of the city:

The Jazz and Blues Festival – an international festival hosted by Sica Alexandrescu

Theatre, in autumn

The International Chamber Music Festival – held in September, organized by the

Philharmonic Orchestra of Brasov

The Contemporary Drama Festival – held yearly in November; it is host to Romania’s

most important theatre companies, as well as to those from countries like Fance, Italy,

USA, Belgium etc.

The Junii Feast – is a unique event, wich takes place on the first Sunday after Easter.

Junii, the inhabitans of the old Schei district of Brasov, dress up in their traditional

costumes, mount their horses and form a procession that passes through the old city

streets, up to the so-called „Intre chetri” (Between the Rocks), where their ritual starts.

There is dancing, barbecuing and much more. The costumes the Junii wear are very

picturesque.

The Beer Festival – a kind of local Oktoberfest usually organised in autumn. Several beer

companies offer their products in dozens of tents. You will be also able to get a taste of

„mici” (grilled small Romanian sausage) and other traditional food. Local and national

bands and artists of all persuasins take the stage.

VI. Food and drinksIf you are a traveler to Romania and want to live the full Romanian experience - including the

culinary one - you have many opportunities to do so, because there are many restaurants that will

give you the option of traditional Romanian dishes.

1. Polenta ("Mamaliga")

More of a Romanian staple food than a dish in itself, "mamaliga" is so versatile that

you may find it served instead of bread, as part of a meal, or even as an ingredient. A sort of

cornmeal mush that is usually served warm, its closest culinary translation would be polenta.

Romanians often see "mamaliga" as a traditional bread replacement. It serves as a

great flavor enhancement for your stew or soup. You can pair it with sausages, or eat it with

cold milk from a bowl. Another popular way of eating it is the "mamaliga cu branza" (polenta

and cheese) dish, where layers of polenta alternate with layers of homemade cheese, and are

then cooked in the oven.

When in Romania, just ask for polenta. They will find a way to serve it.

2. Stuffed Cabbage Rolls ("Sarmale")

This dish consists of ground meat, rice and spices rolled in cabbage leaves. Every

major holiday finds Romanians with this dish on their tables. Boiled in a mixture of water and

tomato paste and accompanied by soft pieces of pork fat, "sarmale" are generally served with

a big scoop of sour cream on top. Depending on the region, the rolls may be smaller or larger.

If you decide to eat them with polenta instead of bread, you will feast on a 100% traditional

Romanian dish. Otherwise, soak your bread in the sauce and enjoy.

3. Stuffed Peppers ("Ardei umpluti")

The main actors in this dish are the red, yellow or green bell peppers stuffed with a

mixture of ground meat, rice and condiments. They are boiled in a tomato-based sauce, which

is sometimes sweet. This dish is generally served with bread, as are most Romanian dishes.

4. Skinless Sausages ("Mici " or "Mititei")

When Americans dust off their grills and start cooking their hamburgers, Romanians

are doing the same with their "mici." "Mici," sometimes called "mititei," are a type of skinless

sausages made of a mixture of ground veal and lamb, to which condiments are added to obtain

a very specific taste. This combination is rolled into short, small sausages, not longer than 3 or

4 inches. (As a piece of trivia, "mici" stands for "small" in Romanian.) They are then placed

on a grill, or cooked in a pan on the stove. The mustard, bread and a jug of beer are mandatory

company. In fact, Romanians follow the tradition of eating "mici" and drinking beer every

1st of May, the Romanian counterpart of the American Labor Day.

5. Mashed Beans ("Fasole frecata")

A very simple but satisfying dish, this is a delicious way out for Romanians that are

trying to fast, but do not want to sacrifice taste. Even though beans are deemed as the poor

man's food and Romanian hospitality may make your host hesitant to cook this dish for their

guests, Romanians often prepare it and greatly enjoy it. Beans are boiled and mashed into a

paste, then served with fried onions on top, and sometimes with sausage, bacon, or pork steak.

Make sure you do not miss this one.

6. Meatball Soup ("Supa de perisoare")

Let's take a step back and talk soup. Romanians like their sous to have lots of liquid,

and enjoy them less in the pureed form, which rather reminds them of sauces or stews.

However, Romanian soups are consistent enough, and never lack the mandatory chunks. With

Romanians being serious meat eaters, the meatball soup is very common. Even if every

woman has a different way of preparing the soup, the common denominator is what gives the

soup its name: the big meatballs floating in the well condimented liquid that goes well with a

scoop or two of sour cream.

7. Boeuf Salad ("Salata Boeuf")

A very common Romanian appetizer, the boeuf salad is rarely absent from the

Romanian tables on holidays. Even though its origins can be traced back to the nineteenth

century and a well-inspired Russian chef, Romanian adopted it and made it their own. A

mixture of finely chopped vegetables (mainly carrots and potatoes), pickles, sweet peas and

sometimes chopped pieces of meat, the boeuf salad is saturated with homemade mayonnaise.

Romanian cooks delight in decorating this dish with a layer of extra mayonnaise, to which

they add flowers or other decorations made of thin cuts of bell peppers, boiled eggs, tomatoes,

parsley, peas, olives, or whatever else strikes their fancy. Adorned this way, the dish looks

festive and adds a splash of color to any Romanian table. To curb the fatty taste of

mayonnaise, Romanians eat this salad with bread.

8. Eggplant Salad ("Salata de vinete")

A simple dish that may serve as an appetizer or a snack, the eggplant salad continues

the love story that Romanians have with their mayonnaise. It is made by baking, peeling and

chopping the eggplant, then mixing it with chopped onions, lemon juice and mayonnaise.

Romanians usually spread the salad on slices of bread. It pairs well with slices of tomato or

even cheese.

9. Vegetable spread ("Zacusca")

Served on slices of bread, and very tasty when served with hot tea, this vegetable

spread is made of different varieties of bell peppers and eggplants, grilled, peeled, finely

chopped and boiled for hours in tomato sauce, in a rather long but well worthy process.

"Zacusca" may be consumed as breakfast, light dinner, or a snack. Some women use this

spread for sandwiches that their kids take to school or in short trips.

Making this spread is a lovely tradition that many Romanian women honor every fall,

when they prepare big batches of "zacusca" and store them away in jars "for the winter," so

that they have easy access to vegetables even if they are out of season. The event is an

important one in every household: the lady of the house patiently grills and peels the peppers

and eggplants and toils over the pots and jars for a whole day.

10. Plum Dumplings ("Galuste cu prune")

A satisfying potato-based dish, plum dumplings are found in different variations all

across Eastern Europe and can be served as a main dish or dessert. Balls of dough made of

boiled and mashed potatoes, eggs and flour are built around a pitted plum (or sometimes

jelly), then boiled in water and rolled in a mixture of bread crumbs and sugar. The result is a

hot, juicy treat that mixes the consistency of the dough with the softness of the fruit inside.

This is a delicious meal you will not forget.

The traditional dishes that you can find in Brasov are a must for every serious traveler.

Using a little bit of moderation - and this list - you will fall in love with this food.

VII. P romotional package

One day in Brasov

- Departure from Bucharest to Brasov at 08:00 am

- Breakfast at a 4-star hotel in Brasov

- Walking city tour of Brasov downtown

- Departure to Sighisoara and visit one of the most beautiful medieval citadel in Europe

UNESCO monument (the only one in Europe that is still inhabited).

- Lunch on the route

- On the route visit to Biertan - an interesting Saxon Fortified Church (UNESCO

heritage)

- Dinner in an restaurant with international cuisine

- Departure back to Bucharest

Price: 100 Euro/person. The price includes: transportation by modern tour bus, Guide

services in English and Entrance fees for the visited sites.

VIII. Conclusions

Brasov is a famous touristic destination that will always attract tourists beacause it has a lot of

sights and it offers the posibilities to practice skiing, being full of history and medieval charm. We

believe that Brasov represents one of the cities you should not miss to visit because you will enter a

special world, where you will enjoy a peacefull day  interacting with the locals and forgeting

everyday problems and monotony. So if you have not yet visited Brasov, do it right now!!

Bibliography

http://romania.directbooking.ro/information-brasov-details-pictures-2458.aspx

http://en.wikipedia.org/wiki/Bra%C8%99ov

http://ro.wikipedia.org/wiki/Bra%C8%99ov#Transporturi_interne