BRAZILBRAZILTHE REAL CHALLENGES OF GAMING BUSINESSTHE REAL CHALLENGES OF GAMING BUSINESSBRAZILBRAZILTHE REAL CHALLENGES OF GAMING BUSINESSTHE REAL CHALLENGES OF GAMING BUSINESS

Marcus ImaizumiMarcus ImaizumiGamebizGamebiz

Marcus ImaizumiMarcus ImaizumiGamebizGamebiz

ABOUT ME

ABOUT ME

BIG ONESBIG ONESBIG ONESBIG ONES

SMALLER ONESSMALLER ONESSMALLER ONESSMALLER ONES

SAME CHALLENGES

BACK TO THE PAST: BRAZIL’S HISTORY

AND POLITICS EVOLUTION

CHALLENGES IN BRAZIL ARE RELATED TO…

CULTURAL/SOCIALCULTURAL/SOCIALCULTURAL/SOCIALCULTURAL/SOCIAL

MACROECONOMICSMACROECONOMICSMACROECONOMICSMACROECONOMICS

POLITICALPOLITICALPOLITICALPOLITICAL

BUREAUCRACYBUREAUCRACY

IE.: 2 MONTHS TO OPEN A BANK ACCOUNTIE.: 2 MONTHS TO OPEN A BANK ACCOUNTIE.: 2 MONTHS TO OPEN A BANK ACCOUNTIE.: 2 MONTHS TO OPEN A BANK ACCOUNT

COSTS OF LOGISTICSCOSTS OF LOGISTICS

IE.: SERVICES AND GOODS MORE EXPENSIVE IE.: SERVICES AND GOODS MORE EXPENSIVE IN NORTH REGIONIN NORTH REGION

IE.: SERVICES AND GOODS MORE EXPENSIVE IE.: SERVICES AND GOODS MORE EXPENSIVE IN NORTH REGIONIN NORTH REGION

TAXES

IE.: VERY HIGH TAXES OVER TECH GOODSIE.: VERY HIGH TAXES OVER TECH GOODSIE.: VERY HIGH TAXES OVER TECH GOODSIE.: VERY HIGH TAXES OVER TECH GOODS

TAXES

IE.: DIFFERENT RATES PER STATE OR CITY OR IE.: DIFFERENT RATES PER STATE OR CITY OR REVENUE LEVELREVENUE LEVEL

IE.: DIFFERENT RATES PER STATE OR CITY OR IE.: DIFFERENT RATES PER STATE OR CITY OR REVENUE LEVELREVENUE LEVEL

EMPLOYMENT

IE.: EMPLOYEE ORIENTEDIE.: EMPLOYEE ORIENTEDIE.: EMPLOYEE ORIENTEDIE.: EMPLOYEE ORIENTED

WHAT ABOUT THE CHALLENGES IN THE GAMING BUSINESS IN BRAZIL?

BUSINESS ECOSYSTEM: EARLY STAGES

IE.: MAY BE HARD TO FIND THE RIGHT LOCAL PARTNERSIE.: MAY BE HARD TO FIND THE RIGHT LOCAL PARTNERSIE.: MAY BE HARD TO FIND THE RIGHT LOCAL PARTNERSIE.: MAY BE HARD TO FIND THE RIGHT LOCAL PARTNERS

DISTRIBUTION

JUST A FEW RELEVANT LOCAL MARKETPLACESJUST A FEW RELEVANT LOCAL MARKETPLACESJUST A FEW RELEVANT LOCAL MARKETPLACESJUST A FEW RELEVANT LOCAL MARKETPLACES

SAME INTERNATIONAL MARKETPLACESSAME INTERNATIONAL MARKETPLACESSAME INTERNATIONAL MARKETPLACESSAME INTERNATIONAL MARKETPLACES

PROMOTION

PORTALS HOLD MOST OF TRAFFIC (MOSTLY CASUAL) AND ARE NOT PORTALS HOLD MOST OF TRAFFIC (MOSTLY CASUAL) AND ARE NOT WILLING TO SELL BY CPC OR CPAWILLING TO SELL BY CPC OR CPA

PORTALS HOLD MOST OF TRAFFIC (MOSTLY CASUAL) AND ARE NOT PORTALS HOLD MOST OF TRAFFIC (MOSTLY CASUAL) AND ARE NOT WILLING TO SELL BY CPC OR CPAWILLING TO SELL BY CPC OR CPA

MANY NICHE VEHICLES BUT WITH SMALL TRAFFIC MANY NICHE VEHICLES BUT WITH SMALL TRAFFIC MANY NICHE VEHICLES BUT WITH SMALL TRAFFIC MANY NICHE VEHICLES BUT WITH SMALL TRAFFIC

JUST A FEW RELEVANT PR AGENCIESJUST A FEW RELEVANT PR AGENCIESJUST A FEW RELEVANT PR AGENCIESJUST A FEW RELEVANT PR AGENCIES

FOR MOBILE IT CAN BE EVEN HARDERFOR MOBILE IT CAN BE EVEN HARDERFOR MOBILE IT CAN BE EVEN HARDERFOR MOBILE IT CAN BE EVEN HARDER

PROMOTION: SOCIAL MEDIA

PROBABLY ONE OF THE MOST IMPORTANT PROMOTION CHANNELPROBABLY ONE OF THE MOST IMPORTANT PROMOTION CHANNELPROBABLY ONE OF THE MOST IMPORTANT PROMOTION CHANNELPROBABLY ONE OF THE MOST IMPORTANT PROMOTION CHANNEL

IMPOSSIBLE TO MANAGE WITHOUT LOCAL EXPERTISE DUE TO IMPOSSIBLE TO MANAGE WITHOUT LOCAL EXPERTISE DUE TO CULTURAL ASPECTSCULTURAL ASPECTS

IMPOSSIBLE TO MANAGE WITHOUT LOCAL EXPERTISE DUE TO IMPOSSIBLE TO MANAGE WITHOUT LOCAL EXPERTISE DUE TO CULTURAL ASPECTSCULTURAL ASPECTS

SPECIAL ATTENTION TO BLOGGERS AND YOUTUBERSSPECIAL ATTENTION TO BLOGGERS AND YOUTUBERSSPECIAL ATTENTION TO BLOGGERS AND YOUTUBERSSPECIAL ATTENTION TO BLOGGERS AND YOUTUBERS

MONETIZATION

LOCAL PAYMENT METHODS: IE.: BOLETOLOCAL PAYMENT METHODS: IE.: BOLETOLOCAL PAYMENT METHODS: IE.: BOLETOLOCAL PAYMENT METHODS: IE.: BOLETO

MOBILE: >70% DO NOT HAVE CREDIT CARDMOBILE: >70% DO NOT HAVE CREDIT CARDMOBILE: >70% DO NOT HAVE CREDIT CARDMOBILE: >70% DO NOT HAVE CREDIT CARD

TAXATION STRUCTURE: ATTENTION TO REPORTING ACCURACYTAXATION STRUCTURE: ATTENTION TO REPORTING ACCURACYTAXATION STRUCTURE: ATTENTION TO REPORTING ACCURACYTAXATION STRUCTURE: ATTENTION TO REPORTING ACCURACY

COMMUNITY MANAGEMENT

NATIVE SPEAKING STAFFNATIVE SPEAKING STAFFNATIVE SPEAKING STAFFNATIVE SPEAKING STAFF

PROPER TONE OF VOICEPROPER TONE OF VOICEPROPER TONE OF VOICEPROPER TONE OF VOICE

ATTENTION TO LABOR ISSUES ATTENTION TO LABOR ISSUES ATTENTION TO LABOR ISSUES ATTENTION TO LABOR ISSUES

FAST GROWING USER BASEFAST GROWING USER BASEFAST GROWING USER BASEFAST GROWING USER BASE

ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)

FAST GROWING USER BASEFAST GROWING USER BASEFAST GROWING USER BASEFAST GROWING USER BASE

ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)ATTENTION TO LOWER CLASSES (C-D)

INTERNATIONAL PLAYERS ALREADY IN BRAZILINTERNATIONAL PLAYERS ALREADY IN BRAZILINTERNATIONAL PLAYERS ALREADY IN BRAZILINTERNATIONAL PLAYERS ALREADY IN BRAZIL

BRAZIL IS THE BIZ HUB FOR LATAMBRAZIL IS THE BIZ HUB FOR LATAMBRAZIL IS THE BIZ HUB FOR LATAMBRAZIL IS THE BIZ HUB FOR LATAM

EDUCATION: UNIVERSITIES AND SCHOOLSEDUCATION: UNIVERSITIES AND SCHOOLSEDUCATION: UNIVERSITIES AND SCHOOLSEDUCATION: UNIVERSITIES AND SCHOOLS

GOVERNMENT: PUBLIC INVESTMENTGOVERNMENT: PUBLIC INVESTMENTGOVERNMENT: PUBLIC INVESTMENTGOVERNMENT: PUBLIC INVESTMENT

SERIOUS ORGANIZATION & ASSOCIATIONSSERIOUS ORGANIZATION & ASSOCIATIONSSERIOUS ORGANIZATION & ASSOCIATIONSSERIOUS ORGANIZATION & ASSOCIATIONS

INTERNATIONAL GAMING EVENTSINTERNATIONAL GAMING EVENTSINTERNATIONAL GAMING EVENTSINTERNATIONAL GAMING EVENTS

GAMES IN MAIN MEDIA VEHICLESGAMES IN MAIN MEDIA VEHICLESGAMES IN MAIN MEDIA VEHICLESGAMES IN MAIN MEDIA VEHICLES

TALENTED STUDIOSTALENTED STUDIOSTALENTED STUDIOSTALENTED STUDIOS

SUPPORT FROM ABRAGAMES AND BGDSUPPORT FROM ABRAGAMES AND BGDSUPPORT FROM ABRAGAMES AND BGDSUPPORT FROM ABRAGAMES AND BGD

FIND A GOOD LAWYERFIND A GOOD LAWYERFIND A GOOD LAWYERFIND A GOOD LAWYER

FIND A GOOD ACCOUNTING GUYFIND A GOOD ACCOUNTING GUYFIND A GOOD ACCOUNTING GUYFIND A GOOD ACCOUNTING GUY

FIND A GOOD BRAZILIAN FRIENDFIND A GOOD BRAZILIAN FRIENDFIND A GOOD BRAZILIAN FRIENDFIND A GOOD BRAZILIAN FRIEND

GET CLOSE TO LOCAL BUSINESS PLAYERSGET CLOSE TO LOCAL BUSINESS PLAYERSGET CLOSE TO LOCAL BUSINESS PLAYERSGET CLOSE TO LOCAL BUSINESS PLAYERS

QUESTIONS?

THANKS!