breakout session day 2 ftth business case tore roraas
TRANSCRIPT
s.1 Tore Røraas, February 2011
Dark fiber as the strategy to develop a profitable FTTH-operation
Tore Røraas Director Business DevelopmentHafslund Fibernett (Oslo)
s.2 Tore Røraas, February 2011
Our scope
• Profitable fiber networks
• Alternative and competitive
• Without too much risk
s.3 Tore Røraas, February 2011
Our experience
• Get lots of friends
• Serve all
• Sell first, build after
s.4 Tore Røraas, February 2011
1. Get lots of friends
• Turn potential competitors into customers
• Service providers like dark fiber – sell it to them!
• Help your customers to be profitable
• Don’t compete with your customers
• Focus on dark fiber is an excellent solution
s.5 Tore Røraas, February 2011
2. Serve all
• Dark fiber is useful for all service providers
• Sell through your service providers:
1. Core, metro network
2. Business access
3. Residential multi-home house access
4. Residential single-home house access
s.6 Tore Røraas, February 2011
3. Sell first, build after
• Your customers know what they need
• Sell what they need, and then build it
• Reduce risk, earn more
s.7 Tore Røraas, February 2011
The Hafslund Fibernett experience
• The only dark fiber provider in Norway• Started in 2004 from scratch
• 6 other fiber networks in Oslo in 2004• Still 4 other fiber networks today in Oslo
• Our company is the leading provider of fiber in Norway
• Invested about € 90 million in fiber network• Revenue 2010 € 23 million• EBITDA 2010 €16 million
• Company sold December 2010 at enterprise value of €187 million
Annual revenue & EBITDA: 2004-2010
ROIC: 2004-2010
519
5779
124
151
180
117
4053
86101
127
020406080
100120140160180200
2004 2005 2006 2007 2008 2009 2010e
NO
Km
Revenue EBITDA
4.4 %
13.9 %16.0 %
13.3 %
16.7 % 17.1 %18.0 %
0 %2 %4 %6 %8 %
10 %12 %14 %16 %18 %20 %
2004 2005 2006 2007 2008 2009 2010e
%ROIC
www.hafslund.no/fiber
www.hafslund.no