brevard’county s’premierarts’festival...

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MAF Sponsor Proposal 2015

BREVARD COUNTY’S PREMIER ARTS FESTIVAL

2015 SPONSOR PROPOSAL

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EXECUTIVE SUMMARY 31ST ANNUAL MELBOURNE ARTS FESTIVAL BREVARD’S LARGEST FREE TWO DAY VISUAL ARTS AND ENTERTAINMENT FESTIVAL DATES: April 25 -‐ 26, 2015 TIMES: Sat., April 25 – 9:00 a.m. to 5:00 p.m.

Sun., Apr. 26 – 9:00 a.m. to 5:00 p.m. LOCATION: New Haven Ave, Melbourne Arts Festival (MAF) spans 10 blocks of Historic Downtown Melbourne. FEATURES: Visual art and cultural entertainment both day and night – 250 artists, 10+ performances, 10 blocks, 2 days. ACHIEVEMENTS: For over a decade, Sunshine Artist Magazine has ranked the MAF as one of the Top 100 best fine art shows in the nation. The Festival is 100% Volunteer supported with generous support from our sponsors. ATTENDANCE: Average attendance each year, is approximately 45,000. Our attendees are mostly married, college graduates, 36 – 65 years of age with incomes of between $50,001 -‐ $75,000. Complete demographic information is available. PRODUCED BY: Melbourne Art Festival, Inc., a 501 (c) 3 not-‐for-‐profit corporation COST: FREE to the public. ATTRACTIONS: The backbone of this two-‐day, outdoor festival is the juried fine art show featuring over 250 artists from around the country. The festival also presents free concerts by regional recording artists, as well as local acts. Other weekend events include free Kids World (an arts and entertainment center for children), a 5K Run, free Student Art Competition, free Art Workshops, food/refreshments and a complimentary Park & Ride service.

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SPONSORS -‐ 2014 BRIGHT HOUSE NETWORKS -‐ OFFICIAL SPONSOR

FLORIDA HOME IMPROVEMENT ASSOCIATES

COLDWELL BANKER RESIDENTIAL REAL ESTATE

CARROLL DISTRIBUTING

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WHY SPONSOR MAF? AN EVENT WITH FLAIR… Every April, tens of thousands of people converge on Historic Downtown Melbourne, to interact with the arts alfresco during the Melbourne Art Festival. The streets of downtown are filled with fascinating sights and sounds as more than 300 fine artists, musicians, exhibitors and restaurants take part in the two-‐day celebration. Two hundred and fifty of the country’s best artists line the tree-‐shaded streets of Historic Downtown Melbourne, weaving gorgeous blends of texture and shape down the streets of visual art booths, performance stages and lively characters to create an explosion of color against the turn-‐of-‐the-‐century and modern buildings of downtown Melbourne. …WITH A ROBUST HISTORY! In the early 1980’s, the city of Melbourne began its campaign of urban revitalization of Historic Downtown. Downtown has blossomed into a thriving business center and cultural marketplace of art, music, dance and theater, while the annual Melbourne Arts Festival has become Melbourne’s most beloved event of the year and one the largest, free, two-‐day visual arts and entertainment festivals in the Florida. …AND A SOLID ORGANIZATIONAL MISSION. As producer of the MAF and a non-‐profit organization, we rely heavily on individual and corporate contributions to maintain the quality and diversity of the arts while keeping the event FREE to the public. For this reason, MAF is proud to assist in making the community a better place to work, live and visit through support of initiatives that continue improvement efforts in downtown.

Mission of Melbourne Art Festival • To organize, promote, and encourage artistic endeavors, education and appreciation; • To advocate and support the improvement and betterment of the quality of life in our

community; and • To sponsor an annual art festival in furtherance of both these ideals.

The MAF Officers and Board of Directors are excitd to work with community businesses and organizations to present an exceptional event for the local community. Your business partnership with MAF will reach thousands of diverse and distinguished individuals to make every investment worth its value. It is MAF’s goal to provide each partner a beneficial experience -‐ whether that is helping you create brand awareness, engage employees or showcase your community pride.

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You have the opportunity to reach more than just the attendees with your sponsorship. Benefits include, but are not limited to, constant visibility, on-‐site exhibit, website links, public announcements, social media engagement and so much more! PROVIDING ART FOR THE DISCRIMINATING MASSES… Art enthusiasts can choose from a variety of creative and original works of art including sculpture, painting, photography, woodcarvings, glasswork, jewelry, multimedia compositions and more. Ranging from quality reproductions and limited editions to one-‐of-‐a-‐kind treasures, the MAF is a highly competitive; the juried art show receives over five hundred applications. MAF GIVES BACK TO THE COMMUNITY MAF offers scholarships to help qualifying Brevard County students in the visual arts attend art classes outside of school and has given $95,000 to support art education in Brevard County over the past 12 years

• $44,000 was in the form of scholarships to local students majoring in art. • Brevard County middle and high school art teachers received $24,000 to buy art

supplies and art-‐related instruction • Donations to other local non-‐profits account for the remaining $27,000.

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Sponsorship Opportunities A variety of sponsorship opportunities exist for businesses interested in a partnership with MAF. PRESENTING SPONSORS strongly support the Festival financially and are associated in marketing

a specific area of the Melbourne Art Festival, for example, Art Workshops, Entertainment, Kids World, Patron Program, Student Art Competition and Show, and the Weekend Volunteer Program.

SUPPORTING SPONSORS financially assist the Festival in maintaining overall aspects of the event

and recognize the value of occupying a tent in a high-‐density location within the footprint of the Melbourne Art Festival.

5K FLAMINGO RUN SPONSORS specifically support the overall success of the annual 5K run.

SUSTAINING SPONSORS financially assist in maintaining the high quality of the weekend event.

PARTNERS OF THE FESTIVAL are specifically associated with the Festival Directory, environmental

and recycling services, or the cocktail event for Festival Patrons.

FRIENDS OF THE FESTIVAL assist in the continuing operations of the Festival.

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2015 MELBOURNE ART FESTIVAL PRESENTING SPONSORSHIP PACKAGE

A PRESENTING sponsorship provides opportunities to associate your company with a specific area of the Melbourne Art Festival. This package is offered for each of the following weekend events (“Presented Areas”):

• Art Workshops • 5K Flamingo Run/Walk • Entertainment • Kids World • Patron Program • Student Art Competition and Show • Weekend Volunteer Program (your company name will be associated with the

successful festival volunteer program involving over 300 weekend volunteers)

Please see www.melbournearts.org for more information about each Presented Area. In appreciation of associating your company with an MAF event, the MAF will provide these recognition and benefits:

The MAF will recognize the Sponsor on or in the following MAF products:

• Presented Event-‐specific promotional releases • A link to your site on MAF web site (Sponsor and the Presented Event pages) • A half-‐page ad in the festival Directory • Eight live stage announcements during the festival weekend

The MAF will include one Sponsor-‐supplied logo on the following festival products:

• Print advertising • Promotional poster • Festival’s sponsor banners/signs • The MAF web site

Provide branding exposure within the footprint of the April Melbourne Art Festival (Sponsor provides banners)

• Prominent banner rights at Presented Event location • Plus a 10' x 10' tent for Sponsor branding opportunity throughout the festival weekend

(product demonstration or other product giveaways; the MAF reserves the right to approve booth content)

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These additional benefits:

• Eight passes to the Patron Party (Thursday night kick-‐off event of the Melbourne Art

Festival) • Eight passes to the Patron/VIP tent festival weekend (includes refreshments) • One complimentary 5K Flamingo Run team entry (up to 10 runners) • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5K Flamingo Run /Walk

packages • A post-‐festival wrap-‐up report

$10,000 cash investment

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2015 MELBOURNE ART FESTIVAL SCHOLARSHIP & AUCTION PRESENTING SPONSORSHIP

PACKAGE The Melbourne Art Festival hosts biennial silent art auctions to raise funding for scholarships to Brevard County students to attend art classes outside of school. The Scholarships & Auction Presenting Sponsor will receive a high level of visibility prior to and throughout both the weekend festival in April as well as during the Silent Auction fundraiser in autumn. One Scholarship & Auction Presenting Sponsor opportunity is offered.


• Presented Event-‐specific promotional releases • A link to your site on MAF web site (Sponsor and the Presented Event pages) • A half-‐page ad in the festival directory • Eight live stage announcements during the April festival weekend


• Print advertising for the auction • A placard at the entrance of the auction venue • Festival’s sponsor banners/signs • The MAF web site • Brochures and promotional materials related to the auction

Branding exposure within the festival footprint in April (Sponsor provides banners) • A 10' x 10' tent for Sponsor branding opportunity throughout the weekend (product

demonstration or other product giveaways; the MAF reserves the right to approve booth content)

Branding exposure within the auction venue (Sponsor provides banner) • Prominent banner rights at the auction venue • Onsite promotional space for sponsor branding opportunity (product demonstration or

other product giveaways; the MAF reserves the right to approve content)

These additional benefits: • A half page ad in the festival directory • Four passes to the patron party (the Thursday night kick-‐off event of the Melbourne Art

Festival) • Four passes to the Patron/VIP tent festival weekend (includes refreshments) • Four passes to the Silent Art Auction

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• One complimentary 5k flamingo run team entry (up to 10 runners) • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5k Flamingo Run packages • Distribution of marketing or promotional materials during the auction • A post-‐festival wrap-‐up report


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2015 Melbourne Art Festival Supporting Sponsorship Package SUPPORTING sponsors financially assist the Festival in maintaining all aspects of the event and recognize the value of occupying a tent in a high-‐density location within the footprint of the Melbourne Art Festival. Partnering with the MAF through this sponsorship provides the following:


• On the MAF web site (Sponsor page) with a link to your site • Quarter-‐page ad in the festival Directory • Four live stage announcements during the festival weekend


• Promotional poster • Festival’s sponsor banners/signs • The MAF web site (Sponsor page)

Branding exposure within the festival footprint (Sponsor provides banners) • A 10' x 10' tent for Sponsor to use as a branding or sales opportunity (product

demonstration or other product giveaways; the MAF reserves the right to approve booth content)

Additional benefits: • Four passes to the Patron Party (the Thursday night kick-‐off event of the Melbourne Art

Festival) • Four passes to the Patron/VIP tent festival weekend (includes refreshments) • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5K Flamingo Run packages • A post-‐festival wrap-‐up report


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2015 Melbourne Art Festival 5K Flamingo Run Sponsorship Packages 5K Flamingo Run sponsors financially assist the 5K Run portion of the Festival. Partnering with the MAF through this sponsorship provides the following benefits:

Sponsor Level: Diamond Gold Silver

Your tax deductible donation

$2,500 $1,000 Cash/In-‐kind $500

Name/Logo on MAF Website

Logo (Sponsor Page) Logo (Sponsor Page) Name (Thank You section)

Name/Logo in Festival Directory

Logo Logo Name

Sponsor Material in 5K Run Packets

Yes Yes Yes

Name/Logo on 1,000 5K Run T-‐Shirts

Yes Yes Yes

Complimentary Race Entry

5 including t-‐shirts 3 including t-‐shirts 1 including t-‐shirt

Sponsor Material in Patron Packets

Yes Yes -‐-‐

Logo on 5K Poster Yes -‐-‐ -‐-‐

Patron Party Passes 2 -‐-‐ -‐-‐

Patron Tent Passes 2 -‐-‐ -‐-‐

Logo on 5K Banner Yes -‐-‐ -‐-‐

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2015 Melbourne Art Festival Sustaining Sponsorship Packages

SUSTAINING sponsors appreciate the value of Melbourne Art Festival to our community and help to sustain the high quality of the event. Partnering with the MAF through this sponsorship provides the following:

The MAF will recognize the Sponsor on or in the following MAF products: • On the MAF web site (Sponsor page) with a link to your site • Eighth-‐page ad in the festival Directory

Additional benefits: • Two passes to the Patron Party (the Thursday night kick-‐off event of the Melbourne Art

Festival) • Two passes to the Patron/VIP tent festival weekend (includes refreshments) • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5K Flamingo Run packages


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2015 Melbourne Art Festival Partners

The Melbourne Art Festival is grateful to the local companies and individuals who partner with the MAF financially. The following partnerships are offered:

• PUBLISHING PARTNER The festival Directory is the central source of information for many festival attendees. The publication includes a listing of each artist’s name and location in addition to other schedules and information. Approximately 4,000 of these full-‐color magazines are printed and distributed one month prior to the April event and throughout the festival footprint during the April weekend.

• ENVIRONMENTAL PARTNER The Melbourne Art Festival aims to present the April event as environmentally positive as possible. The MAF will additionally publicize our partnership through signage at the festival

• PATRON PARTY PARTNER Artists and patrons alike tell us that the MAF Patron Program is one of the most successful in the country. To kick off the weekend, the MAF throws a reception to welcome Patrons to the festival weekend.

The MAF will provide the following recognition and benefits in appreciation of your partnership:


• On the MAF web site (Sponsor page) with a link to your site • Business card size ad in the festival Directory

These additional benefits:

• Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5K Flamingo Run packages


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2015 Melbourne Art Festival Official Product Sponsorship Package

As an official product or service of the April Melbourne Art Festival, your name will be associated with our marketing and promotional efforts. (*See below for exclusive product sponsorship information.)

• Recognition on the MAF web site (Sponsor page) with a link to your site • Listing in the festival Directory • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5K Flamingo Run packages

In-‐kind Contribution

*Exclusive Product Sponsorships are available with a $2,500 cash contribution to the Melbourne Art

Festival, Inc. Additional benefits may apply.

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2015 Friend of the Melbourne Art Festival

FRIENDS of the Melbourne Art Festival help ensure the Festival remains a high quality event for our community. Partnering with the MAF through this sponsorship provides the following:


• On the MAF web site (Sponsor page) • As a Thank You in the festival Directory

Additional benefits: • Distribution of marketing or promotional materials in over 100 patron packages • Distribution of marketing or promotional materials in 1,000 5k Flamingo Run/Walk

packages

$500 cash investment

Or

$,1000 in-‐kind products or service

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For More Information

Contact us today to tie your product and mission to the Melbourne Art Festival, one of the region’s most celebrated cultural attractions. For more information, please fill out the information below and fax it to us at (321) 722-‐5055 (to the attention of Sponsor Committee), call us (321-‐722-‐1964) or email us at [email protected] and we’ll respond right away:

Name: _________________________________________ Title: ___________________

Company Name: ________________________________

Email: _________________________________________

Address: __________________________ City: ____________ State: ___ Zip: _________

___ Yes, I am interested in participation at the _____________________ level.

___ Yes, I would like further information about sponsorship opportunities

___ No, I am not interested at this time, but please contact me next year before _____________________ (date)

Thank you for your consideration,

Sponsorship Committee of the Melbourne Art Festival, Inc.

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