bsu brand guidelines 2012-01-12

8/12/2019 Bsu Brand Guidelines 2012-01-12

1/71

YOUR GUIDE

ce to discover


2/71

CONTENTS

INTRODUCTION IDENTITY ELEMENTS APPLICATIONS

Our brand story .........................................02Telling our story ........................................03Our proposition .........................................12

Our logo .......................................................14Size .............................................................15Variations .................................................16Placement ...............................................17Campaign brand ....................................18School endorsement ...........................19Sub brands...............................................20Co-branding ............................................21Which logo do I use?...........................22Typography..................................................23Primary .....................................................24Secondary ................................................27Our colours .................................................28Using colour ...........................................29

Photography................................................30Dualities ...................................................31Secondary ................................................33Cross hatching .......................................34Tone of voice ..............................................35Principals ..................................................36Lexicon .....................................................37Brand Toolkit...............................................38

These guidelines outlinea framework for creatingcommunications for BathSpa University. All artwork

elements can be supplied inrelevant digital format, forany queries please contactthe university marketingdepartment.

1 2 3Stationary ....................................................4Letterheads .............................................4Business cards ........................................4Compliments slip ..................................45Envelopes .................................................4Folders ......................................................Forms ........................................................Powerpoint ..................................................5Modularity...................................................5A4 brochures...............................................5A5 brochures...............................................5Course brochures ......................................60Undergraduate .......................................60Postgraduate ..........................................61

Prospectus ...................................................6Advertising ..................................................6General .....................................................Recruitment ............................................64Web ...........................................................Promotional items ....................................66Signage .........................................................Wayfinding..................................................6


3/71

1INTRODUCTION

01 Bath Spa University - Brand guidelines


4/71

A brand is a promise to its audience, stating what itdoes, how it does it and its benefits. It is also, therefore,a rallying call to the people that deliver the brand as towhat they have to do to in order to fulfil that promise.Successful brands are not stories or identities inventedor plucked from the air. Rather, they capture theessential truth about an organisation, often manifestthrough people, process, products and place.For Bath Spa University, our identity is shaped by ourplace, our people and our provision what we do.

In fact, we are all of these things and thiscontrast gives Bath Spa University its uniquedepth and breadth and creates the space forstudents to explore, discover, learn and grow.

Its a place of contrasts: history and heritagecombine with a progressive outlook andinnovative teaching methods, a tranquilenvironment and vibrant courses. So studentsenjoy the best of all worlds, and find the spacewhere ideas and great work flourish.

We use our brand to bring this story to lifethrough imagery and words.

Our peopleWe are transforming the lives of students,nurturing tomorrows employees andentrepreneurs, and our people take great pridein this. Many staff are engaged in professionalpractice that informs their teaching andresearch and we have a commitment todeveloping innovative, effective teaching andlearning. This excellence is supported by agenuine sense of care, and our teachers go theextra mile to guide and mentor their students.

How we talk to people shapes theirunderstanding of us, and helps them connectwith us. Our brand facilitates this connectionthrough our tone of voice, our font style andhaving clear brand architecture so people canunderstand who they need to talk to.

Our placeUniversities are inherently linked to theirplace, and Bath Spa University is no different.Bath city is a creative capital of the UK, filledwith theatres, bars, museums, galleries and afantastic array of independent coffee bars andretail outlets. All this set against its Romanhistory and heritage carefully blended withmodern architecture.

We share this creative vibrancy, long heritage

and progressive outlook, with our heritagebuildings and landscaped gardens, ourcreatively-inspired courses, our innovativeteaching methods and our cutting edgefacilities.

To bring our brand to life visually, we havedrawn inspiration from the wealth of heritageand history that surrounds us, blending it withthe crisp, clean voice of world-class educationto create a brand expression that will take usinto the future.

Our provisionWe discovered that when we talk aboutourselves we say were this, were that:Were classical and contemporarytranquil as well as vibrantenergetic and also relaxedWe think and we do

OUR BRAND STORY



5/71

BATH SPA UNIVERSITYIS CLASSICAL



6/71

AND CONTEMPORARY



7/71

ITS TRANQUIL



8/71

AS WELLAS VIBRANT



9/71


10/71

AND ALSO RELAXED



11/71


12/71

AS MUCH AS DOING



13/71

WERE ALL OF THESETHINGS AND MORE

Through these contrasts, Bath Spa Universitydelivers a matchless experience as well asthe space for students to explore, discover,learn and grow.

We have a great story to tell and, as acommunity, our role is to provide thismatchless experience and live up to ourpromises. We do this through the manyways our brand is experienced by students,partners and the market as a whole.



14/71

Were Bath Spa University, the universityof choice for the study of creativity, cultureand enterprise.Its a place of contrasts: history and heritage

combine with a progressive outlook andinnovative teaching methods, a tranquilenvironment and vibrant courses. So studentsenjoy the best of all worlds, and find the spacewhere ideas and great work flourish.

WERE DEFINED BY THISSENSE OF CONTRAST

ce to discover



15/71

2 IDENTITYELEMENTS



16/71

2. IDENTITY ELEMENTSOUR MASTER LOGO

Our brand name is proudly chiselled incrisp white letters onto a simple geometricstone slab to reference Baths heritage. Itsclean. Its modern. Its proud. Its a s tampof quality that unites our diverse range ofactivities from the courses we teach to theexceptional student experience we provide,both on and off campus.

Our brand identity has to talk to manyaudiences in many different voices, andwe are first and foremost a world-leadingacademic institution for the study ofcreativity, culture and enterprise. It must

have gravitas and credibility in this space,so we have to keep our identity simpleand clean.

The logo utilises our new bespoke font toreference the story of tradition and craf twith modernity and minimalism.

The logo must be applied consistentlyand should in no way be manipulated orrecreated.

Primary brand mark Clear space

X

The minimum clear spacearea that should be leftaround the logo mark is

defined by the Cap Heightof the letters in the wordBATH SPA.

To protect the integrity andlegibility of the mark thisexclusion zone should bekept clear at all times.



17/71

2. IDENTITY ELEMENTSOUR LOGO SIZE

Based on the standard A range, therecommended sizes are shown here.

The logo can be used as a tab for pages andimagery. There should be enough clear spaceat the top of the logo to allow for this inprint or online applications.

It is not recommended to use the logo atless than 20mm in width or depth. However,if necessary, use the alternative logotypewhen 20mm width or greater is not possible.

30mm slabA5/A4

45mm slabA3

70mm slabA2

Minimum size

20mm

20mm

The logo should neverbe used below 20mmin diameter.

Smallest application

If using the mark larger than20mm in width isnt possible,we use the uncontainedlogotype. In this application itis possible to reduce the logo insize whilst retaining legibility.



18/71


19/71

The logo has been designed as a tab and assuch works best when attached to the topof a page or to the bottom of an image. Itshould only ever be attached along its topedge, adhering to the clear space rules.

For desktop publishing formats It can also beused in a more traditional fashion as a standalone device, this is essential where printingedge to edge is not possible.

The logo should always be the mostprominent item on any layout, thereforeIts important to place it in space, and on awhite or light coloured background.

2. IDENTITY ELEMENTSOUR LOGO PLACEMENT

Logo attached to top of page Logo as stand alone device (digital formats only)

Logo attached to bottom of duality imagery



20/71

Where the Bath Spa University logo hasto appear with a partner organisation theminimum space and minimum size usageguidelines should be followed.

The Bath Spa university logo should alwayshave at least equal prominence to co-brandsin any sponsorship applications.

University co-brandingWhen co branding as auniversity the Master brandshould be used only.

School endorsementWhen co-branding at aschool of study level theUniversity logo should beused as well as the schoolendorsement. This can be

done for multiple shools.

Bath Schoolof Art & Design

2. IDENTITY ELEMENTSCO BRANDING

X



21/71

There are a few specific university initiativesthat have their own distinctive sub-branding.This is to create clear signposting forstudents and businesses that wish to partnerwith the university for various activities.

They have been carefully selected to forma simple brand architecture that helps us tokeep all of our activities structured.

The coloured box shadows the master brandlogo and is in equal size. Type runs ver ticallyto differentiate it from the logo-type, andis set with Bliss in sentence case, alwayscentred horizontally.

L i b r a r y

X

X

X

C e n

t r e

d t y p e

Job shop Volunteering Insparation Competitions

Research centres Research partners Research degrees Postgraduate events

Student housing Fees & Finance Disability Admissions Graduation

Alumni

2. IDENTITY ELEMENTSOUR LOGO SUB BRANDS

Performances Events Exhibitions Shows Activities

Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum

C a r e e r s

Industry partners Enterprise placements Industry mentors



22/71

Bath Spa University is one universityoffering the full range of arts andhumanities-based subjects delivered throughour different schools. We express thesein our master typestyle in a consistentfashion as we are first and foremost BathSpa University with one vision, one futureand delivering to one common standardof excellence. Our schools each have theirspecific areas of study, their own uniquehistory and distinctive features which iscommunicated through their courses, theirevents and successes.

When we use the schools as endorsementon things like business cards or letter headswe create them in the following way.

Schools of study are set in Bath Spa NewRoman Headline. The colour should alwaysbe PMS 533.

Schools of study

This example is correct.Its set in Bath Spa NewRoman Headline. Trackingis set to 0 and leading is setat 80% of the type size.

This example is incorrect.Its set in Bath Spa NewRoman Title.

School of Music

& Performing Arts

School of Music& Performing Arts

School of Music and Performing Arts Hicipid utomnihiciet a non remped maximil iquaepeles dusda quaesedisaut ant optaqui qui offic to eum re volorem quos doluptatusvenditate labo. Erum dem quam.

The principals describedabove are for use as titleelements only never inbody copy. There shouldbe no special treatmentof the type when used inbody copy.

2. IDENTITY ELEMENTSOUR SCHOOLS

School of Humanities& Cultural Industries


School of Education

School of ScienceSociety & Management

bath Schoolof Art & Design

Application



23/71

With the three levels of branding it could beconfusing which logo to use, and when.

Communications that describe theuniversity as a whole, for example theprospectus cover or the website homepage,should carry the Master Brand only.

Only one master logo should appear onany communication, ie the master brand orsub-brand. School names can be added totailor communications or add endorsementas required.

C a r e e r s

L i b r a r y



School of Education

School of ScienceSociety & Management

bath Schoolof Art & Design

Master brandWe use this logo when weare communicating at auniversity level. Examplesinclude our prospectus, andwebsite, advertising etc

Sub-brandsWe use these logoswhen we are creatingcommunications thatare tailored to a specificinitiative or sub-brand ofour university.

School endorsementThe addition of school endorsement is optional and shouldonly be used when creating communications that arespecific to that school. These should always appear witheither the master logo or the initiative logos.

OR

2. IDENTITY ELEMENTSWHICH LOGO DO I USE?



24/71

When used in conjunction with a tagline ourlogo becomes a call to action. It can be usedas a sign-off for image led campaigns, or asa hero element when its not appropriate touse imagery.

SPACE TO messages should be applied inBath Spa New Roman Title. The size of thetype is dictated by the cap height of thetype in the Bath Spa logo. Messages shouldbe limited to 3 words and always inspiringand positive.

This is the only instance where it isacceptable to break the exclusion zone.

CE TO CHOOSElearninspireimagine

creategrowengage

innovate

succeed

logo mark

X

2. IDENTITY ELEMENTSSPACE TO CAMPAIGN

SPace to challenge

Space to campaign as a stand alone item



25/71

SPA

ERS

We have developed a new and bespoketypeface for Bath Spa University whichdraws on the Roman heritage of Bath whilstputting a contemporary twist on it to reflectprogressive character of Bath Spa. Thelettering is inspired by Roman signpostingaround Bath, where the light falls acrossthe lettering chiselled into the stonework,creating highlights and shadows whichexaggerate the ascenders and descenders ofthe characters, giving an illusion of floatingletterforms.

Modern, stencilled typography and neonlettering share these characteristics which aredriven by a desire for minimalism as well asthe limitations of their application, just likethe chiselling of letters into stone. This gaveus a platform to create a bespoke font thatpays tribute to history whilst delivering athoroughly modern aesthetic.

2. IDENTITY ELEMENTSTYPOGRAPHY



26/71

Our new font has been designed to workharmoniously in two weights. Its a titlefont and should be used in large sizes fortitles on the cover of brochures, headlinesin advertising and also on our Space toproposition statements. It is not suitable forsetting large sections of copy.

Bath Spa New Roman TitleThis cut of New Roman has been specially designed forour logotype, it should only ever be used to create our

Space to proposition campaign messages See page 18.

Bath Spa New Roman HeadlineNew Roman Light is a monoline version of New RomanDual. It should be used for large headline copy such as our

duality messages and large page headings.

Bath Spa University logoSpace to propositions

HeadlinesPage headingsDuality lexicon

1234567890!%&+:ABCDEFGHIJKLMNOPQRSTUVWXYZ

Specimen Specimen

2. IDENTITY ELEMENTSTYPOGRAPHY PRIMARY

heritage& prestige modern& elegant

1234567890!%&+:ABCDEFGHIJKLMNOPQRSTUVWXYZ

BATH SPA NEWROMAN TITLE

BATH SPA NEWROMAN HEADLINE

Abc 12324 Bath Spa University - Brand guidelines


27/71

We have chosen a supporting font thatreflects our friendly tone of voice andour warmth.

Weve chosen Bliss as our primary typefacebecause it reflects the spirit and feel ofthe brand; it is elegant yet friendly, classic

yet crisp and clean, conveying a sense ofmodernity.

Body copy

1234567890!.,+-$%:;&{}ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Bliss LightBliss Regular Bliss MediumBliss Bold

BlissBliss is a font developed for its simplicity, legibility andEnglishness (where forms are typically softer, moreflowing and generous in their curves). Bliss can be usedin different weights. Light and medium weights arerecommended. Italics and bold should be used sparingly.

Specimen

Abc123


Elegant/classic



28/71

HierachyOur type hierarchy is shown on the right.

Colour For headlines you can use colour to getattention and make something stand out,however body copy should always be set ineither PMS 533 or black. Alternatively it canbe reversed out of a coloured background.

Horizontal AlignmentHeadlines should always be left aligned.All other supporting copy is aligned tomatch the headline. Text is never centred

horizontally.

KerningKerning is the process of manually adjustingthe tracking between characters, to ensurethat the blank spaces between each pairof characters have a similar area. Thiscan result in more balanced and visuallypleasing typography. The example to theright shows tracking applied manually tothe characters.

HEADLINEGOES HERESUBHEADGOES HEREBody copy goes hereTat ad estincin utpat. San henimiure mod minim quis adigna facinitad eugiamet adio dolorpe raestisitalis nim zzriuscilit adit dunt lute faci.

Bath Spa New Roman HeadlineUPPERCASETracking set to 0 or kerned manuallyLeading 80% of type size

Bliss Regular UPPERCASETracking 0Leading 100% of type size

Bliss Light / MediumSentence caseTracking -15Leading = text size + 2


kerningkerning is a laborious process andtherefore should only be applied tolarge titles and headlines set in BathSpa New Roman.kernING

Tracking set to 0 Tracking set to -50



29/71

If Bliss is not available, and whereappropriate, we use Arial, a standard fontavailable on almost all computers. Forexample, corporate correspondence orpresentation material such as powerpointpresentations and word documents can beset in Arial.

Arial bold should be used sparingly as it isvisually very heavy and does not maintaincoherence with our typographic style.

ArialArial is a standard system font across all platforms andformats therefore is a highly dependable choice forinternally facing digital formats.

Digital formats

1234567890!.,+-$%:;&{} ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Specimen

Arial Regular / italic

Arial Bold / italic

2. IDENTITY ELEMENTSTYPOGRAPHY SECONDARY



30/71

Drawing on the traditional, earthiercolours of the city, sandstones, ochres andslates we punctuate it with top notesof vibrant colours to capture the sense ofcalm and energy, old and new, tradition andinnovation.

Alternative colours should not be introducedinto the system, this dilutes the impact ofour colour palette. Slate Blue

PMS 533CMYK 45/28/0/68RGB 47/57/81#2f3951

LimestonePMS 7529CMYK 0/4/12/17RGB 207/196/178#cfc4b2

GranitePMS Warm Grey 11CMYK 0/7/14/62RGB 105/98/90#69625a

SandstonePMS 1245CMYK 8/20/62/16RGB 188/156/82#bc9c52

MarblePMS 433CMYK 13/8/7/85RGB 49/51/53#313335

PMS 368CMYK 40/7/100/0RGB 154/183/32#9ab720

PMS 3405CMYK 80/0/55/0RGB 14/168/130#0ea882

PMS 639CMYK 86/6/8/0RGB 0/157/211#009dd3

PMS 129CMYK 0/28/90/0RGB 250/174/26#faae1a

PMS 216CMYK 40/100/40/14RGB 122/15/74#7a0f4a

PMS 214CMYK 0/98/48/8RGB 203/0/69#cb0045

Primary palette

Secondary palette

2. IDENTITY ELEMENTSOUR COLOURS



31/71

The neutral primary palette should make upabout 80% of the colour on the page.

Our brighter secondary colours shouldbe used sparingly to highlight importantinformation and calls to action. They shouldmake up no more than 20% of the colour onany given layout.

Using tints of the colours and use of whitespace is encouraged to create dynamic andwell structured communications.

100%Logo and type only 100% 100% 100% 100%

100% 100% 100% 100% 100% 100%

White space

50% 50% 50% 50%

25% 25% 25% 25%

50% 50% 50% 50% 50% 50%

80% of layout

20% of layout

2. IDENTITY ELEMENTSCOLOUR USAGE



32/71

A picture is worth a thousand words weuse two contrasting images to say muchmore because we provide a very richexperience.

Our imagery falls into two main styles. Thefirst captures moments of tranquillity. Theseshots are all about lifestyle and subjectscould include: relaxing in the grounds,socialising on the steps of the building,reading in the park or studying in the library.

The second style captures moments ofpersonal magic that make the University

special to individuals. These are usually morestylised in appearance to create contrast.These shots should create instant impactand subject matter could include: the crowdat a gig, a performing arts act, a colourfulartwork or a vibrant social scene.

Style 1 Style 2

2. IDENTITY ELEMENTSPHOTOGRAPHY PRIMARY



33/71

2. IDENTITY ELEMENTSPHOTOGRAPHY DUALITIES

To bring the richness of our story to life,we juxtapose images the tranquilmoments with vibrant and energeticmoments, creative courses with academiclearning, industrious learning withcollaborative working.

We combine these image pairings with ourlexicon title style to illustrate the nar rative,or emphasise the duality of l ife at Bath Spa.For more information about our lexiconstyle see page 37.

POPULAR.CLASSIC.

CREATIVE.FREEDOM.

MIX.MATCH.

LIVE.WORK.



34/71

The same principals can be used to describeour modular course structure. This is auseful tool when communicating at Schoollevel, again our lexicon style can be used tocomplete the picture.

2. IDENTITY ELEMENTSPHOTOGRAPHY DUALITIES

MIX.MATCH.

ART.WORK.

SCIENCE.FICTION.

PLAY.WRITE.



35/71

Our third style of imagery is focussedon elements that are relevant to specificcourses or University initiatives.

We use cut out or isolated imagery eithershot in a studio against a white backgroundor sourced from stock libraries. Please ensureall imagery is natural and not too clichd orstaged in appearance. For more information about how theseelements come together in compositionplease see section three.

Use the following checklist of imageryprincipals when briefing a photographeror choosing an image from an image bank: Is the picture authentic and not staged

or posed? Does the picture have a sense of energy? Is it positive and uplif ting? Does the picture have an obvious subject? Is it free from confusing background

elements? Does it have natural lighting? Is it full colour?

Does it reflect real life, is it devoidof clich?

2. IDENTITY ELEMENTSPHOTOGRAPHY SECONDARY



36/71


37/71

We are friendly, welcoming people and thismeans our language is equally friendly andwarm. This is not to be mistaken for eithervagueness or verbiage.

We have conversations with people andengage in dialogue; we dont resort to jargonor broadcast.

We are upbeat and use positive languageand words that have action and energy.

We are professional, built on years oftradition combined with at the heart of

business today.

2. IDENTITY ELEMENTSTONE OF VOICE

F R I E N D L Y

CONVERSATIONAL

UP B

E A T

POSITIVE

E N E R G E T I C

WARMWELCOMING


2 IDENTITY ELEMENTS


38/71

2. IDENTITY ELEMENTSTONE OF VOICE PRINCIPALS

We have an engaging way of talking whichis both supportive and reflective of ourbrand positioning.

We are friendly,welcoming people:Were positiveOur tone of voice is positive andinspiring. We use uplifting, stimulatingand energetic words.

We are warmOur language is equally friendly andwarm. This is not to be mistaken foreither vagueness or verbiage.

We are peoplepeople:Were conversationalThis means we have conversations withpeople and engage in dialogue, and we lovenothing more than a good debate. But wedont resort to jargon or broadcast, and wedont over-intellectualise or look for longwords when short words will do.

Were personableWere personable and we connect. Weempathise with the person we are talkingto, and move easily between colloquial andprofessional language and words. But we donttalk down to or patronise. We always talk onthe level.

We are ahappy, creativecommunity:Were upbeatWe are upbeat; we use warm language andenergy words but this doesnt mean weneed to shout.

Were provocativeContrasts get the mind working. Our toneof voice should bring the essence of our

contrasting Word Pairs to life in order toprovoke abstract and innovative thinking.

We are proud ofour long heritage: Were confidentWere the university of choice for the studyof creativity, culture and enterprise. , built on

years of tradition combined with at the heartof business today. We make sure that, wherenecessary, our tone reflects our pride andconfidence in this position.

We talk through many people, sub-brands andinitiatives, and we have created a vehicle fordoing this whilst keeping everyone close toour brand. See our brand architecture for thestructure of our conversations.


2 IDENTITY ELEMENTS


39/71

We use Word Pairs to capture the essenceof any communication, to highlight andpromote the story of the images. Theseword pairs may be opposites, or they maybe words regularly seen together but nowlending a different or a bigger meaning.

This list is not fully comprehensive andacts as a guideline for creating tailoredcommunications. It has the flexibility toenable schools, courses and services tocustomise their own messages.

ART.WORK.PLAY.WRITE.MIX.MATCH.SCIENCE.FICTION.POpULAR.CLASSIC.CREATIVE.FREEDOM.LIVE.WORK.thinking.space.

TOMORROW.TODAY.BRIGHT.FUTURE.CARE.FREE.MODERN.CLASSIC.SMALL.MAGNIFICENT.LIFE.STYLE.NEW.ROMAN.create.change.

2. IDENTITY ELEMENTSTONE OF VOICE LEXICON


2 IDENTITY ELEMENTS


40/71

Colour palette

Primary mark Campaign brand

Photography

University initiatives Schools

Typography

BATH SPA new roman TitleBATH SPA new roman headlineBliss Light/Regular/Medium/ Bold

ce to discover

2. IDENTITY ELEMENTSBRAND TOOLKIT



School of Education

C a r e e r s

i b r a r y



41/71

3. APPLICATIONEXAMPLES


3 APPLICATIONS


42/71

Newton Park Newton St LoeBath BA2 9BN

T:+44 (0)1225 875875F:+44 (0)1225 875444www.bathspa.ac.uk

Vice-Chancellor ProfessorChristinaSlade

Size A4 (210 x 297mm)

This is the artwork guide for externallyprinted letterheads. To set up your worddocument template, see pages 42-43.

A Logo printed in PMS 533U. The logo isaligned 12.5mm from the left handside of the page and is 30mm in widthand height.

B 3mm fold mark printed 99mm from thetop of the letterhead.

C Contact details printed in Bliss Regularand Light 9/10pt, aligned with the

fold mark.D iiP Accreditation logo aligned left withthe Bath Spa University logo.

Colour The colour of the logo, accreditations andcontact details should all be PMS 533.

The corporate letterhead has been createdas stationery templates. These can allbe obtained from the central marketingdepartment.

Corporate letterhead University

3. APPLICATIONSCORPORATE LET TERHEAD ARTWORK

12.5mm30mm

30mm

12mm

9mm

A

B C

D

69mm



43/71

3 APPLICATIONS


44/71

Name Surname

First line of addressSecond line of addressThird line of addressFourth line of address

Date

Dear Sir/Madam

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsan

et iusto odio dignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsanet iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsanet iusto odio dignissim qui blandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsanduis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor inhendrerit in vulputate velit esse molestie consequat, vel illum dolorefeugiat nulla facilisis at vero eros et accumsan duis dolore te feugait nulla.

Continued



Vice-Chancellor ProfessorChristinaSlade

Size A4 (210 x 297mm)

This guide demonstrates how to set up yourword template on a pre-printed letterhead.For base stationery artwork, see page 40.

A Address and telephone details set inArial 11pt with 13pt line spacing, withone line space between address and dateof letter.

B Written content of the letter set in Arial11pt with 13pt line spacing ranged left,with one line space between paragraphs.

C Continuation zone. Determine wether

to roll over onto a continuation pagedepending on the amount of copyremaining.

D Limit of first page content.

Colour Letters should be set in 100% black.

Corporate letterhead University

3. APPLICATIONSCORPORATE LET TERHEAD TEMPLATE

48mm 27.5mm

22mm

A

B

F

50mm

49mm

C

27mm

D


3 APPLICATIONS


45/71

Size A4 (210 x 297mm)

A Continuation of letter set in Arial 11ptwith 13pt line spacing ranged left, withone line space between paragraphs. Thereshould always be at least one paragraph oftext before the signature details.

BSignature is ranged left and centeredvertically between Yours sincerely andJob title This is applied seperately byhand.

Colour

Letters should be set in 100% black.

3. APPLICATIONSCONTINUATION SHEET TEMPLATE

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquamerat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.


Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestieconsequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsanet iusto odio dignissim qui blandit praesent luptatum zzril delenit augueduis dolore te feugait nulla facilisi.


Yours sincerely

Job Title

continuation paper

27.5mm48mm

50mm

A

B


3 APPLICATIONS


46/71

Space to discoverSpace to discover

Space to discover

Newton ParkNewton St Loe,Bath BA2 9BNbathspa.ac.uk

Name Surname Job Title, qualifications

Direct: +44 (0)1225 000000Mobile: +44 (0)7971 000000Assistant: +44 (0)1225 000000Email: [email protected]

Size 85 x 55mm

A University logo in PMS 533. 20mm x20mm in width and height. Variationsinclude sub brand logos.

BSchool of study title (optional) set in BathSpa New Roman Headline 8/7pt, allignedleft with the Bath Spa logo. Colour shouldbe PMS 533.

C Name in Bliss Medium 8/9pt PMS 533with the title and qualifications in BlissLight 8/9pt in black.

D Address and telephone, email details inBliss Light 8/9pt.

E Space to discover proposition set inBath Spa New Roman Headline 24/22ptcentred both horizontally and vertically tothe card.

Colour The reverse of the cards can be printed inany of the primary colours.

The corporate business card, as well as thosefor all schools of study and sub-brands havebeen created as stationery templates. Theycan be obtained from the central marketingdepartment.

Newton ParkNewton St Loe,Bath BA2 9BNbathspa.ac.uk

T: +44 (0)1225 000000M: +44 (0)7971 000000E: [email protected]

Name Surname Job Title, qualifications

Space to discover

Business card Sub-brandBusiness card Corporate

Business card reverse

3. APPLICATIONSBUSINESS CARDS

20mm

A

7.5mm

6mm 32.5mm

B

D

20mm

A

9mm

6mm 35mm

B

C D

E

6mm

C10mm


3 APPLICATIONS


47/71

Space to discoverSpace to discover

Space to discover

Size 1/3A4 (210 x 99mm)

A University logo in PMS 533, 30mm x30mm.

B With compliments Bath Spa NewRoman Headline 20/18pt set in PMS 533

C Address and telephone details set in BlissRegular and and Light 8/9pt. Titles in PMS533 uppercase and details in black,sentence case. Justified to the bottom ofthe grid vertically.

D Space to discover proposition set inBath Spa New Roman Headline 44/42ptcentred both horizontally and vertically

to the slip.Colour The reverse of the slips can be printed inany of the primary colours.



Vice-Chancellor Professor Christina Slade WITH COMPLIMENTS

Compliments slip Front

Space to discover

Compliments slip Back

3. APPLICATIONSCOMPLIMENTS SLIP

A

12mm

12mm

12mm

B

C

D

30mm


3 APPLICATIONS


48/71

The logo is positioned in the top lef t-handcorner with the Space to proposition.University address is in the bottom leftcorner.

The specification and position is the samefor DL, C4, C5 and prospectus size envelopes.

A Logo in PMS 533 with Space to propositionB Address in Bliss Medium and Regular

8/9pt in PMS 533 and black

3. APPLICATIONSENVELOPES

Bath Spa UniversityNewton Park Newton St Loe, Bath BA2 9BN

Bath Spa UniversityNewton Park Newton St Loe, Bath BA2 9BN

ce to discover ce to discover

5mm

23mm

10mm

5mm

5mm

23mm

5mm

10mm

DL window envelope

Prospectus size envelope

A A

B

B


3 APPLICATIONS


49/71

Size 215 x 305mm

A Logo panel uses a unique fold to createa closing device to tuck the folder coverinto. (see page 49 for folder cutting guide)

B University folders use a Space toproposition set in Bath Spa New RomanTitle 35/35pt. The type is centred bothhorizontally and vertically to the frontcover

Colour Folders are white on the outside and canuse any primary colour on the inside, this

in turn dictates the colour of the Space toproposition on the cover.

3. APPLICATIONSFOLDERSUNIVERSITY

Space to discover

A

B

30mm

A


3. APPLICATIONS


50/71

Size 215 x 305mm

A Logo panel uses a unique fold to createa closing device to tuck the folder coverinto. (see page 49 for folder cutting guide)

B Schools of study use the dualityphotography style to show the diversityof their courses.

C Schools of study title is set in Bath SpaNew Roman Headline 20/20pt, on boththe cover and inside flap.

Colour Folders are white on the outside and can use

any secondary colour on the inside.

3. APPLICATIONSFOLDERSSCHOOLS



A

30mm 25mm

25mm

25mm

37mm

130mm

B

C C

A


3. APPLICATIONS


51/71

3. APPLICATIONSFOLDERCUTTING GUIDE

Size 215 x 305mm

This guide is available as an EPS templatefrom the central marketing department.Use this guide to create folders in the brandstyle.

215mm 215mm 50mm

305mm

50mm

Fold


3. APPLICATIONS


52/71

The illustration is intended to give generalguidance on designing forms.

The layout is based on the A4 publicationsgrid (given on page 55). Type sizes can bevaried to suit the content of the form.

A Standard logo in either PMS 533 or black.The logo should be used on the first pageof the form but is not necessary onsubsequent pages of multipart forms.

B Main heading in Arial Regular 20/22pt.C Section heading in Arial Bold 10/12pt.D Text in Ar ial Regular 10/12pt.

Colour Forms can be created in any of the coloursfrom the secondary colour palette. Mainheadings are set in 100% of the colour,15% tints of this colour are used for thebackground panels

3. APPLICATIONSFORMS

SS ttaa ttee mmee nntt byby r r ee f f ee r r eeeeTToo ee comcom pp lletet ee dd byby thethe appapp lilicaca nn tt

Appl Appl iicantcant f f ululll amam ee

CCoursours ee sese ee ppr r ooss ppecec ttusus f f or or titletitle))

eeaaeellaaMM))yy//mmmm//dd((hhttbbf f eettaaDD

NNamam ee anan dd addadd essess ttoo wwhihicchh ee fefe enceence ss ttoo bebe sensen tt ((iiee yoyouur r aa dddd r r essess ))

eeddooccttssooyyttooCC

CCountr ountr yy

EEmama ilil

IInn oor r ddee r r tthhatat tthehe nniiver ver ss iityty anan evaeva lluatuat ee nn appapp lilicancan ttacaaca ddemem icic aa nndd iintntee llllectuaectua ll apacapac iittyy,, oouur r r r fefe ncencesshhouou ldld if if ppossoss ibleible coco vver er ::

11 SS uitabilityuitability f f oor r tthehe coursecourse ((ss )) aa pppp liliee dd oor r

22 IIntntellecellec ttualual quaqua lilittiiee ss iincnc lluudidinng:g:

((aa ))develodevelo ppmentment oo dada ttee aa nndd pr pr viousvious ee xxaa minminaa titioonnper per f f ormancormanc ee wwiitthh sspecpec iiaa ll r r ee fefe r r encenc ee toto anan yy f f actor actor sswwhihicchh maymay inin yyoouur r ooppiinniioonn hhavav ee aa ddverseverse lylyininf f luenceluence dd tthehe sult;sult;r r

((bb)) ppr r eseese nntt per per f f oor r mance;mance;

((cc)) potentpotent iiaa l,l, iincnc lluudidinngg anan aa ssessmenssessmen tt of of tthehe pp oobbaa blebleesuesu lltsts of of anyany penpen didingng xaxa mmiinana ttiionsons ..

33 PePe r r soso nnalal qquaua lilittiiee ss

44 CaCa r r eer eer asas ppirationsirations

55 HHeaea lltthh anan dd ootthher er ppersonaersona ll cici umstanceumstance ssr r r r ee llevanevan tt ttootthehe appliappli caca ttiionon

66 A Atthlhletet iicc,, ocialocial aa nndd ootthehe r r inteinte stsstsr r

atat uu r r ee appapp lilicantcant ssReRe fefer r eesees maymay avav ee didif f ficultyficulty nn commentcomment iingng onon ttheheacaaca ddemem icic aa bilibilittiiee ss oof f mmaa tutu r r ee aa pplippli cantcant ss wwhhoo mama yy nnootthhaa vvee anan yy r r eceece nntt educeduc aa titioonnaa ll exex pperienceerience ,, aa nndd iinn ththeses eeiir r umum ss ttancesances ,, r r ee f f ee r r eeee ss mama yy iishsh toto coco nfinnfinee ththee iir r

commencommen ttss toto mama tttter er ss lilisteste dd unun ddee r r 1,1, c,c, 3,3, 4,4, 55 anan ddbobo vve.e.

espatcespatc hh arrangemenarrangemen ttssavav iinngg ss uppupp liliee dd tthehe r r f f ee ncnc ee ,, pplleaea ss ee ee tutur r tt toto hhee

appapp lilicantcant nn tthehe ee nvenve llopop ee pp videdvided ..r r eaea ll tthehe ee nvnvee llopeope ,,sisiggnn acac r r ossoss ththee ealeal aa nndd oovver er yyouou r r sisiggnatnat uu ee wiwitthhlleaea r r ttaa pepe bebe f f oo ee r r etuetu r r nininngg iitt oo ththee aa pppp licantlicant ..

ThThee RRee f f ee r r nncece

PP artart BB

NNootteses f f oor r gguidancuidanc ee of of r r ee f f ee r r esesTheThe r r ee fefer r ee ss r r epor epor tt ss nn iintegrantegra ll anan dd iimportanmportan tt ppar ar tt of of tthehe ss ee llectect iionon pp ocess,ocess, anan dd tthehe ininf f ormationormation yyoouu ggiivvee wwillillhhee lplp toto gugu ididee aa ddmmiissss iionon ss ttuuttor or ss nn mmaa kikinngg tthhee ir ir ecec iiss iionsons ..

WhenWhen youyou wwr r iittee personapersona ll coco mmmm ee nntsts abouabou tt anan appapp lilicantcant ,, pleaseplease embeembe r r r r thatha tt uunndede r r tthehe DaDa ttaa PP tectiotectio nnr r r r A Actct ,,tthehe aa pppp lilicantcant cancan askask for for opyopy f f thethe r r efeefe r r encenc ee aa nndd nyny ootthehe r r ppersonerson aa ll ininfoformrmaa titioonn tthaha tt wewe haha vvee boubou tt tthehe mm..

A

B

C

D


3. APPLICATIONS


53/71

This is the layout grid for A4 landscapePowerpoint pages. Positioning

measurements are given from the toplefthand corner.

POWERPOINTGRID

00 Month 2012 Arial 10pt

6mm

PAGE TITLE ARIAL UPPERCASESub heading in black Arial Regular Sentence case

12mm

50mm

113mm

109mm

113mm

109mm

180mm

6mm 6mm6mm

165mm

6mm

4mm



54/71

3. APPLICATIONS


55/71

Taking reference from our logo the layoutsystem is based around a modular geometric

grid of elements. By bringing these elementssuch as the logo, photography, colours andour new font together we can create adistinctive and consistent look and feel forall of our communications, in all manner offresh and interesting ways.

It is a highly flexible system and simple touse. When possible, all printed and webcommunication should use the layoutsystem. Creating these layouts must only beperformed by graphic designers or finished

artists using professional design softwaresuch as Adobe InDesign, Adobe Illustrator,Adobe Photoshop or Quark.

MODULARITY

BRIGHT.FUTURE.

Annual review 2012 School of Music& Performing Arts

ce to imagine

Fees & finances 2012

Yourguideto finance

NewtonPark CampusSaturday15th February2012

yourOpenday

ce to explore

UNDERGRADUATE

CommercialMusic

school of music& performing arts

POSTGRADUATEMMus[full-time and part time]

Songwriting

school of humanities& cultural industries

B R I G H T

.

F U T U R E

.

Visitwww.bathspa.ac.uk

tofindthe spacetoexplore,discover,learnand grow.

StudyingatBath Spa UniversityFind out what itslike to live inthe beautiful cityof Bathand studyat ourenvironmentallyawardwinningcampuses where highquality teachingisourp riority.

Choosewhich courseto studyFromArt to Sociology-a full guide to all of our coursesand combinationsto helpyou choose theright subject foryou and yourfuture.

StudyingatB ath Spa UniversityFind out what itslike to live inthebeautiful cityof Bathand studyat our environmentallyaward winningcampuseswhere highquality teachingis ourpriority.

Choosewhich courseto studyFromArt to Sociology-a full guide toall of ourcoursesand combinationstohelpyou choose the right subject foryouand yourfuture.

POPULAR.

CLASSIC.

2012UndergraduateProspectus

ce to discover


3. APPLICATIONS


56/71

Size 210 x 297mm

A six column grid is used for covers andinside pages. The layout is symmetrical so itcan be used on lef t and right-hand pages.The units of the grid can be combined tocreate wider columns, to suit theinformation being shown.

A The logo should be used at 30mm, it can beused as a tag to hang from modular pageelements, or from the top of the brochure.It can also be used in a more traditionalmanner as a stand alone element.

B The back cover should carry all relevantContact details in Bliss regular and Light9/10pt as shown.

A4 GRID

12mm 12mm 12mm 12mm

12mm

4 4 4 4 4 4 4 4 4 4

12mm

30mm

NEWTON PARKNewton St Loe,Bath BA2 9BNT:+44 (0)1225 875875F:+44 (0)1225 875444

SION HILLLansdown, Bath BA1 5SFT:+44 (0)1225 875875F:+44 (0)1225 875666 www.bathspa.ac.uk

A

B

20mm



57/71

3. APPLICATIONS


58/71

These examples illustrate some inside spreaddesigns using the 6 column grid and the new

brand elements.

When designing brochures, dont clutter thepages with lots of text and unnecessaryimagery. Remember that white space is animportant part of our identity and it can beused to great effect on brochure spreads.Large copy set in Bath Spa New RomanHeadline can be very striking, cut-outs onwhite backgrounds can also create a realimpact.

Our key colours can be used to highlightintro paragraphs and quotes, divide sectionsand even enliven page numbers.

Keep pages simple, avoid unnecessary clutter and graphics, and use clear space to createmodern and dynamic layouts.

A4INSIDE SPREAD EXAMPLES

Annual Review spread

academichighlights

Top marks for teacher education BathSpaUniversityha sreceived aresoundingendorsement foritsTeacher Educationprogrammesfrom the qualityregulator Ofsted.Followinga week-longinspection by17 Ofsted inspectorsin Maythe Universityhasbeen graded asoutstandingin all threeof itsprogrammesleading to qualified teacher statusin primary,secondaryand further education.The rarelyachieved straight Grade1accolade foroverall effectivenessinall threeprogrammeshas onlybeen afforded to oneotherteacher educationprovider,a nd onthesemeasuresBathSpaisnot onlythe best teacher traininguniversityin the SouthWest,butamongthe verybest inthe country.Duringthevisit the inspectorsvisited 70 students(BathSpaTeachers) onplacement in70 schoolsand10 lecturersinFEcolleges and two healthservice trainersat Weston,Bridgwater andWiltshire Colleges.The Ofsted report heapedpraise onthe University,notingits extremelygood reputation,itsvery clearand well-articulated philosophy,whichhasthe needs

of learnersat itsheart,the outstandingschool-based elementsof the training,andthe fact that the trainingand assessment areuniversallyhighlyregarded.

Newpostgraduate researchfundingBathSpahasreceived anaward worthsome300,000 to provide financial support for postgraduate students.The award isfromthe Artsand HumanitiesResea rchCouncil(AHRC),and wasgranted followingacompetitive biddingprocessto the AHRCbyuniversitiesacrossthe UK.Inamajor boost forthe UniversitysMasters levelcoursesthe studentshipswill covertuitionfeesand student maintenance allowancesforarts and humanitiessubjects -Fine Art,Fashionand Textiles,InvestigatingFas hionDesign,Ceramics, Creative Writing,Writingfor YoungPeople,Scriptwritinga nd Songwriting.The studentshipscover the period 2011 to2014,and BathSpahasalso beenawardedadditional fundingforPhD studentshipsinCreative Writingfrom2012 to 2014.The

Introcopynumquid quoomnisipitatisvoloriandesasiullautesminrepereoccum,quisautlandamsametlaboritatur,voluptinteicturadet planteeavolesintorepelestlaconplaboradut aliquodiquirae.Antquiduntinum remrersper untemquiatusetearumharumaligniadisaut autrecusamquisquioptatusdasitqui ipitat.

Ina majorboost forthe UniversitysMasterslevel coursesthe studentshipswill covertuitionfeesand studentmaintenance allowancesfora rtsandhumanitiessubjects -Fine Art,Fashionand Textiles.

announcement coincideswiththe Universitysexpansionof itsexistingpostgraduate portfolioto include new Masterslevel coursesinApplied Neurosciences,Heritage Management,Filmmaking,Nature and Travel Writing,PerformingShakespeare,a nd BusinessandManagement.

Boost for biologyThe UniversitysBiologyBScaward hasachieved recognitionbythe SocietyofBiology.BathSpa isone of onlyfournewuniversitiesto have beengiven thisstatusbythe UKsprofessional bodyforthesubject.The recognitionwill demonstrateto potential employersacommitment tobeingaprofessiona l biologist.Graduatesw illalso be able to use the distinguished post-nominal lettersAMSB (Associate Member of the Societyof Biology) aftertheirname.Theycant henapplyfor full membershipafterappropriate work experience and takeadvantage of the support and continuedprofessional development the Societyoffers.

Newrecognition for nutritionistsThe BScHumanNutritiondegree at BathSpahasbeen accredited bythe Associationfor Nutrition,the professional bodyforregulationand registrationof nutritionists.This isa greatachievement forthe Food and Nutritionteamsince only18 universitiesacrossthe UK have

gained thisaccreditation status.Accreditationmeansthat graduatesof the BScHumanNutritioncourse at BathSpawill now beautomaticallyeligible to jointhe RegisterwithAssociate Nutritionist statusand canuse thepost-nominal lettersA.Nutr.They canthenapplyforfull registrationafterthree yearsofappropriate work-based experience.

Newpartnership withICTprofessionalbodyThe School of Educationhas agreed anew partnershipwithNaace,the subjectassociationfor ICTprofessionals.It meanstheSchool now recognisesNaace professionalCPDqualificationsas away of joiningthe Professional MastersProgrammewithadvanced standing inparticularaqualificationcalled the Certified NaaceProfessional (CNP).Thiswill be equivalent to

athird of anormal Mastersdegree, so isverysignificant.The partnershipwith BathSpawaslaunched byNaace at itsannual nationalconference inReading.Naace now representsall ICTprofessionals workinginschools,government and local authoritiesthroughoutthe UK and beyond.Healthand the mediaThe portrayal of healthissues inthe mediawasdebated at aninternational symposiumheld at CorshamCourt.It wasthe first eventorganised bymembers of BathSpas newMediaFutures ResearchCentre. The Healthand the Mediasymposiumexplored thisareaof pressingpublic and political concerninterms of representation,journalistic newspractices,engagement withthe publicand therole of emergingtechnologies.The one-daysymposiumincluded akeynote talk fromProf JennyKitzinger,of Cardiff University,andmore than20 papersbyacademic speakersfromthe UK,Spain,F inland,Germany,Italy,Canadaand Australia.Topicsranged fromnewscoverage of swine flu and stemcell researchto HIV/AIDS and obesity.Amongthe speakersfromBathSpawere seniorlecturersinMediaCommunicationsDr Daniel Ashtonand Dr RebeccaFease y,who presented theirresearchoncelebrityca ncerstories inthe tabloid press.

CurriculumdevelopmentAnumber of new Masterscourseswere addedto the portfolio duringthe year,significantly

boostingthe Universityspostgraduateprovision.MAB usinessand Managementprovidesthe knowledge necessaryto gainabroad understandingof the complexities

associated withinmodern dayorganisationsand theireffective management,alongwithspecialist pathwaysin MarketingandCreatingand DevelopingYourBusiness. MAHeritage Management isdesigned to reflectonand respond to the challengescurrentlyconfrontingthe heritage sector,includinghowit shapesitsfuture. MATravel and NatureWritingisideal forwritersse ekingadvancedskillsin creative non-fictioninspired bythenatural world and contemporaryjourneying.MAFeature Filmmakinggives studentsanindustry-focused educationinthe businessand practice of modernlow-budget featurefilmmakingforfact orfiction.MScPrinciplesof Applied Neuropsychologyexamines theusesof neuropsychologyin the clinical worldand looksat social cognitionas well astheemergingfield of the neoropsychologyofpsychopathology.Three furtherprogrammesare planned to start in2012:M APerformingShakespeare;MA Theatre forYoungAudiences;MAVisual Communications.

Design BuddyGraphicCommunications tudentsthis year benefitted fromanew scheme designed togive themaunique taste of industryas part oftheircourse.ParticipantsinDesignBuddy-asuccessful mentoringscheme created bytheSouthWest DesignForum,with the support ofUniversitiesSouthWest and National Council

forGraduate Entrepreneurship partneredstudentswith designprofessionals throughoutthe year,providingthem withone-to-onesupport fromindustryex perts.Addinga newdimensionto theircourse, studentsreportedthat it built theirconfidence innetworkingwithbusiness and provided new opportunitiesto learnabout the designbusiness.Our industrypartners also found the experienceto be beneficial throughtheirown personaland professional development and gainedagreater understandingof the universitysapproachto learninginthe creative industries.Anumber of studentssecured placementsand subsequentlyemployment followingtheirDesign Buddyexperience and the pilotprogramme will be repeated in2011/2 androlled out to othersubjects,with studentsacrossthe universityse t to benefit fromthisexciting,new mentoringinitiative.

GraphicCommunicationstudentsthis yearbenefittedfroma new scheme designedto give themaunique taste ofindustryas part of theircourse.

Loremipsumsitdoloramit Hillest queconestiavoluptatur

Annual Review spread

Intro copynum quid quo omnisipitatis voloriandesasi ullaut es minrepere occum,quisaut landamsamet laboritatur,voluptint eicturad et plante eavolesintorepelest lacon plaborad ut aliquodi quirae.Ant quidunt inumrem rersperuntemquiatus etearumharum aligniadis aut aut re cusamquisquioptatusdasit qui ipitat exernam,ut quo.

Top marks for teacher education BathSpaUniversityhas received aresoundingendorsement foritsTeacher Educationprogrammesfromthe qualityregulator Ofsted.Followinga week-longinspection by17 Ofsted inspectorsinM aythe Universityhasbeen graded asoutstandingin all threeof itsprogrammesleadingto qualified teacher statusin primary,secondarya nd further education.The rarelyachieved straight Grade1accolade foroverall effectivenessinall threeprogrammeshas onlybeena fforded to oneotherteacher educationprovider,and onthesemeasuresBath Spais not onlythe best teacher traininguniversityin the SouthWest,butamongthe verybest inthe country.Duringthevisit the inspectorsvisited 70 students(BathSpaTeachers) onplacement in70 schoolsand10 lecturersinFEcolleges and two healthservice trainersat Weston,Bridgwater andWiltshire Colleges.The Ofsted report heapedpraise onthe University,notingits extremelygood reputation,its veryclearand well-articulated philosophy,which hasthe needsof learnersat itsheart,the outstandingschool-based elementsof the training,andthe fact that the trainingand assessment areuniversallyhighlyregarded.

Newpostgraduate researchfundingBathSpahasreceived anaward worthsome300,000 to provide financial support for

postgraduate students.The award isfromthe Artsand HumanitiesResea rchCouncil(AHRC),and wasgranted followingacompetitive biddingprocessto the AHRCbyuniversitiesacrossthe UK.Inamajor boost forthe UniversitysMasters levelcoursesthe studentshipswill covertuitionfeesand student maintenance allowances

CREATIVE.FREEDOM.

forartsa nd humanitiessubjects -Fine Art,Fashionand Textiles,Investigating FashionDesign,Ceramics, Creative Writing,Writingfor YoungPeople,Scriptwritingand Songwriting.The studentshipscover the period 2011 to2014,and BathSpahasalso beenawardedadditional fundingforPhD studentshipsinCreative Writingfrom2012 to 2014.Theannouncement coincideswiththe Universitysexpansionof itsexistingpostgraduate portfolioto include new Masterslevel coursesinApplied Neurosciences,Heritage Management,Filmmaking,Nature and Travel Writing,PerformingShakespeare,a nd BusinessandManagement.

Newpartnership withICTprofessionalbodyThe School of Educationhasagreed anew partnershipwithNaace, the subjectassociationfor ICTprofessionals.It meanstheSchool now recognisesNaace professionalCPDqualificationsas away of joiningthe Professional MastersProgrammewithadvanced standingin particularaqualificationcalled the Certified NaaceProfessional (CNP).Thiswill be equivalent toathird of anormal Mastersdegree, so isverysignificant.The partnershipwith BathSpawaslaunched byNaace at itsannua l nationalconference inReading.Naace now representsall ICTprofessionals workinginschools,government and local authoritiesthroughout

the UK and beyond.Healthand the mediaThe portrayal of healthissues inthe mediawasdebated at aninternational symposiumheld at CorshamCourt.It was the first eventorganised bymembers of BathSpas newMediaFutures ResearchCentre. The Healthand the Mediasymposiumexplored thisareaof pressingpublic and political concern

GraphicCommunications tudentsthis year benefitted fromanew scheme designed togive themaunique taste of industryaspartof theircourse.

Ina majorboost forthe UniversitysMasterslevel coursesthe studentshipswill covertuitionfeesand studentmaintenance allowancesfor artsandhumanitiessubjects -Fine Art,Fashionand Textiles.


3. APPLICATIONS


59/71

A5 GRID

Size 148 x 210mm

A six column grid is used for covers andinside pages. The layout is symmetrical soit can be used on left and right-hand pages.The units of the grid can be combined tocreate wider columns, to suit theinformation being shown.

A The logo should be used at 25mm, it can beused as a tag to hang from modular pageelements, or from the top of the brochure.It can also be used in a more traditionalmanner as a stand alone element.

B The back cover should carry all relevantContact details in Bliss regular and Light9/10pt as shown.

8mm

NEWTON PARKNewton St Loe,Bath BA2 9BN

T:+44 (0)1225 875875F:+44 (0)1225 875444

SION HILLLansdown, Bath BA1 5SFT:+44 (0)1225 875875F:+44 (0)1225 875666

www.bathspa.ac.uk

25mm

8mm

8mm 8mm4 4 4 4 4 8mm 8mm4 4 4 4 4

20mm


3. APPLICATIONS


60/71

These examples illustrate some coverdesigns utilising our modular arrangement

of elements, and the 6 column grid.

We use the same modular approach todesign our smaller A5 brochure covers asdescribed on page 53.

Coloured blocks can be used to house keyinformation such as the brochure title.

A5COVER EXAMPLES

Fees & finances 2012

Your guide to finance

Fees and finance brochure

Newton Park CampusSaturday 15th February 2012

yourOpenday

ce to explore

Open days brochure


3. APPLICATIONS


61/71

These examples illustrate some inside spreaddesigns using the 6 column grid and the new

brand elements.

When designing brochures, dont clutterthe pages with lots of text and unnecessaryimagery. Remember that white space is animportant part of our identity and it can beused to great effect on brochure spreads.Large copy set in Bath Spa New RomanHeadline can be very striking, cut-outson white backgrounds can also create areal impact.

Our key colours can be used to highlightintro paragraphs and quotes, divide sectionsand even enliven page numbers.

Keep pages simple, avoid unnecessaryclutter and graphics, and use clear spaceto create modern and dynamic layouts.

A5INSIDE SPREAD EXAMPLES

Introducing Bath Spa spread

studywith us

Bath Spa University is the perfect place for study,whether you are looking for undergraduate,postgraduate or PGCE study.We provide the spacewhere you can explore and discover,think and do,debate and create, all designed to connect you toa fulfilling and rewarding future.

Undergraduate coursesBathSpa Universityis the perfect place forstudy,providinga richcontrast of courses,opportunities for enterprise and performance,a perfect blend of studyand application.We provide the space where you canexplore and discover,think and do,debate and create,to connect you to afulfillingand reward future.

Post-graduate coursesBathSpa offersa range of post-graduate taught andresearchdegrees acrossall of ourschools.We haveavigorous and livelypost-graduate culture whichisboth academicallychallenging and vocationallyrelevant,and students benefit fromprofessional andacademicexpertise that iscurrent,and oftencuttingedge.As astudent here you will benefit fromstaffengaged inapplied research.

ITE/PGCEBathSpaUniversityisrecognised asaforemostuniversityfor teachereducat ion.We are not onlythebest teachereducation universityin the SouthWest,but amongthe verybest in the country.We have alongtradition of Initial TeacherEducation (ITE) datingback 60 yearsand inMay 2011 we achieved Grade 1Outstandingin all three of ourprogrammesleadingto qualified teachersta tusin primary,secondaryandfurthereducation.

InternationalstudentsEarna degreethatsrecognisedas worldclassandenjoyagreat experiencewhilestudying.Weenjoythe bestofbothworlds,beinga smallandfriendlyuniversityset inabeautifulcampus,in andarounda culturallyexcitingcity.Youcanbe sureofreceiving awarmwelcome andplentyoffriendly,professionalsupport.

Mix.match.

The modularnature of ourcourses allowsourstudentsto tailortheirexperience

Aximusantisasinulpadoluptiumquiatinonserchicid mo omnisquid quis sane ditreset fuga.Id quat incipsamrendi distenonsectionemut pelessi mentiorumconconconnobit,sinumvolorumlaut quatiberise occae remunt.

Introducing Bath Spa spread 2

universitylife

Bath Spa is the place to be.Our experience offers aseries of intriguing contrasts from the tranquil campuses,exciting courses,cutting edge facilities and vibrant creativecommunity all on the doorstep of a buzzy UK Top 10creative capital with its animated coffee culture,plethoraof bars,clubs and restaurants and a charming collection ofgalleries and independent theatres.

Student lifeThe BathSpaexperience goesfar beyond just asubject course ina lovelycampus. Studentshereenjoya raft of extra-curricularevents, clubs,activitiesand opportunities fromshort coursesin foreignlanguages,volunteering ,skillsdeve lopment,businessstart-upsupport, mentoring.

AccommodationWe offeranumber of different accommodationchoicesin orderto suit the varied needsof our students.This maybe the first time you are livingawayfrom home so you will want to be sure that youhave all the right creature comforts,are inthe rightlocationand are livingwith people you like.We canhelpyou find what isright foryou

Heritage and historyThe rootsof the Universitygo back asfar asthe mid-1800s,so ourfoundationsare unshakable.Asisthewealthof culture available at ourfingertipsin the cityand on ourcampuses.

Learn and EarnWorkingpart-time whilst you studyprovides twogreat benefitsof fundingyourlivingcostsaswell asdevelopingskills and testingout different typesofemployment and it looksgreat onyour CV. LIFE.STYLE.

The city of Bathmaybe small but it packsapunch.It isa beautiful and unique citywiththe contrastsof beinga historiccitywithagreat heritage,combined withalively socialscene and awealthof cultural eventsandplacesto visit.Ourstudentshangout intheindie coffee shopsand loads of eventsareorganised inand around the manybars andclubsintown.

Bathisa hub of thingsto do.Whether you want to enjoysome highcu lture or high-street shopping-Bathhasit all,withover400 placesto eat and astrongcoffeeculture -theresalwayssomethingnew.

There are more than130 barsand pubsand 8 nightclubs- so youll neverbe lostforthingsto do!


3. APPLICATIONS


62/71

UNDERGRADUATE

CommercialMusic

school of music& performing arts


UNDERGRADUATE

Study ofReligions

Size A5 210 x 297mm

Our under-graduate course brochures areA5 in size and make use of our secondaryphotography style and the cross hatchingvisual device.

They should be constructed using thefollowing principals:A Use the logo at the standard A5

recommended size of 30mm.B All text set in Bliss Light 35/35ptD School of study set in BSU New Roman

Light in top right hand corner

Colour We do not colour code specific courses,departments or programmes, thereforethe secondary palette is used freely on allcourse brochures. The accent colour usedfor the cover should be used throughoutthe internal spreads.

COURSE BROCHURESUNDERGRADUATE

Intro copy unt optatiossed mo endundi gentibeatem aut lamque a volupta tquatum inime simusda ande quias et facepeligentus,omnimagnim nem sintios aut lam ipsa venti corumipsandisto omnimintet ende nis molore nate quis volupta.

Volupta aborem rersperatur? Quibus earuptae. Reicae sequiaquiasped es voles mi, eos quia pratemperum sim et accusant asdoluptur? Te pa volor reptis moluptio blab inciis vendi doloreetur, conem dem acea nienimped et labore, enis entinihilitaprovit hicidicto mod magnatu remodignihil ma perupta quuntiominulla borepelit aperundis estiis animus, quia quis ipictursoluptum serumquia dolore siti audae. Et aut dipsum impelminus, te volupta pro culpa iunto verum voluptaqui officid utlitia quid quatium sin rem ut qui cus res adit liquatusa vitiatuses autenti atenturi natur sum dem deligenimus ut quia sed utilit voluptae occulla borerro vitatur rerro mos ium ut quaesquat moloreheniet alit ut quia illa consequ aturepe rnaturesnobiscipsam que earum serest enem. Ectatestotat atem fuga.Us sum sectaerum asinctotae laut in res vit idignam ius, sit asquo volor arciet apid enti corporum fugitae verspis essequoodit re, utem suntese ipsunt omnihil mos inum hil ipsantur,non resequam hitatibusa qui dercit, nonem eosam re.

Commercial Music


Volupta aborem rersperatur? Quibus earuptae. Reicae sequiaquiasped es voles mi, eos quia pratemperum sim et accusant asdoluptur? Te pa volor reptis moluptio blab inciis vendi doloreetur, conem dem acea nienimped et labore, enis entinihilitaprovit hicidicto mod magnatu remodignihil ma perupta quuntio

minulla borepelit aperundis estiis animus, quia quis ipictursoluptum serumquia dolore siti audae. Et aut dipsum impelminus, te volupta pro culpa iunto verum voluptaqui officid utlitia quid quatium sin rem ut qui cus res adit liquatusa vitiatuses autenti atenturi natur sum dem deligenimus ut quia sed utilit voluptae occulla borerro vitatur rerro mos ium ut quaesquat moloreheniet alit ut quia illa consequ aturepe rnaturesnobiscipsam que earum serest enem. Ectatestotat atem fuga.Us sum sectaerum asinctotae laut in res vit idignam ius, sit asquo volor arciet apid enti corporum fugitae verspis essequoodit re, utem suntese ipsunt omnihil mos inum hil ipsantur,non resequam hitatibusa qui dercit, nonem eosam re.

Study of Religions

Intro copy unt optatiossed moendundi gentibeatem aut lam quea volupta tquatum inime simusdaande quias et facepel igentus,omnimagni lorem

Front cover designs make useof our cross hatching visualdevice and a colourd block tohouse all course information.

The logo is used as a tabconnected to the bottom ofthe coloured block.

Inside spreads make use ofthe secondary colour definedby the cover. The six columngrid should be used to layoutall copy and images.

All text should be set in Bliss.


3. APPLICATIONS


63/71

Size A5 210 x 297mm

Our post-graduate course brochures areA5 in size and make use of our secondaryphotography style and the cross hatchingvisual device.

They should be constructed using thefollowing principals:A Use the logo at the standard A5

recommended size of 30mm.B All text set in Bliss Light 35/35ptD School of study set in BSU New Roman

Light in top right hand corner

Colour We do not colour code specific courses,departments or programmes, thereforethe secondary palette is used freely on allcourse brochures. The accent colour usedfor the cover should be used throughoutthe internal spreads.

COURSE BROCHURESPOSTGRADUATE


Volupta aborem rersperatur? Quibus earuptae. Reicae sequiaquiasped es voles mi, eos quia pratemperum sim et accusant asdoluptur? Te pa volor reptis moluptio blab inciis vendi doloreetur, conem dem acea nienimped et labore, enis entinihilitaprovit hicidicto mod magnatu remodignihil ma perupta quuntiominulla borepelit aperundis estiis animus, quia quis ipictursoluptum serumquia dolore siti audae. Et aut dipsum impelminus, te volupta pro culpa iunto verum voluptaqui officid utlitia quid quatium sin rem ut qui cus res adit liquatusa vitiatuses autenti atenturi natur sum dem deligenimus ut quia sed utilit voluptae occulla borerro vitatur rerro mos ium ut quaesquat moloreheniet alit ut quia illa consequ aturepe rnaturesnobiscipsam que earum serest enem. Ectatestotat atem fuga.Us sum sectaerum asinctotae laut in res vit idignam ius, sit asquo volor arciet apid enti corporum fugitae verspis essequoodit re, utem suntese ipsunt omnihil mos inum hil ipsantur,non resequam hitatibusa qui dercit, nonem eosam re.

Creative Writing


Volupta aborem rersperatur? Quibus earuptae. Reicae sequiaquiasped es voles mi, eos quia pratemperum sim et accusant asdoluptur? Te pa volor reptis moluptio blab inciis vendi doloreetur, conem dem acea nienimped et labore, enis en tinihilitaprovit hicidicto mod magnatu remodignihil ma perupta quuntio

minulla borepelit aperundis estiis animus, quia quis ipictursoluptum serumquia dolore siti audae. Et aut dipsum impelminus, te volupta pro culpa iunto verum voluptaqui officid utlitia quid quatium sin rem ut qui cus res adit liquatusa vitiatuses autenti atenturi natur sum dem deligenimus ut quia sed utilit voluptae occulla borerro vitatur rerro mos ium ut quaesquat moloreheniet alit ut quia illa consequ aturepe rnaturesnobiscipsam que earum serest enem. Ectatestotat atem fuga.Us sum sectaerum asinctotae laut in res vit idignam ius, sit asquo volor arciet apid enti corporum fugitae verspis essequoodit re, utem suntese ipsunt omnihil mos inum hil ipsantur,non resequam hitatibusa qui dercit, nonem eosam re.

Songwriting

Intro copy unt optatiossed moendundi gentibeatem aut lam quea volupta tquatum inime simusdaande quias et facepel igentus,omnimagni lorem

POSTGRADUATEPGCert/PGDip/MA [full-time & part-time]

Creative Writing


POSTGRADUATEMMus [full-time and part time]

Songwriting


Inside spreads make use ofthe secondary colour definedby the cover. The six columngrid should be used to layoutall copy and images.

All text should be set in Bliss.

Front cover designs make useof our cross hatching visualdevice and a colourd bandacross the bottom of the

brochure to house all courseinformation.

The logo is used as a tabconnected to the top of thepage. Schools of study titlesare alligned with the bottomof the logo.



64/71

3. APPLICATIONS


65/71

ADVERTISING

Bath Spa advertising should be eye-catchingeven in the busiest environments, so layouts

should be simple and clean. Clear space, boldlogos, cut-out images or modular grids can allbe enhanced with our vibrant secondary colourpalette and typography to create dynamiclayouts.

Our ads should ideally be printed in fullcolour but if single colour is dictated, blackand white ads can be created instead. Besure to use the black and white versions ofour logo in these situations.

Be creative with copy and headlines,and always try to use our duality lexiconor Space to proposition to trigger theimagination of your audience. Try to keepit short and to the point. Always consider

your target audience: would they relate to your message?

B R I G H T .

F U T U R E

.

Visit www.bathspa.ac.ukto find the space to explore,discover, learn and grow.

INSPIREDISCOVERLEARNLIVEDISCUSSGROWIMAGINETHINKADMIRELOVEEXPLOREINNOVATECHANGECREATE

CE TO

Bath Spa University has a uniquesense of contrast from ourlong tradition of learning to ourinnovative teaching methods.The tranquil environment to ourvibrant courses.Its through these contrasts thatstudents studying here can enjoythe best of many worlds.

Visit www.bathspa.ac.uk to finda space as unique as you are.


3. APPLICATIONS


66/71

Recruitment ads feature more copy by nature,therefore we use a lot more white space so as

not to crowd the message.The logo should always be used as a tag tohang from the top of the advert with a Spaceto proposition.

RECRUITMENT ADVERTISING

OFFICE ADMINISTRATORLocation Newton Park Salary 00,000

Lorem ipsum dolor sit amet, consectetuer adipiscing elit sedtristique don ut justo quis urna sollici tudin inter dum. Doneceu est quis urna facilisis sodales. Pellen tesque aliquam, nullased gravida molestie, turpis eros dictum mi, vitae faucibus orci

massa eget odio. Sed aliquet risus nec metus. Etiam laciniablandit erat. In hac habita sse platea dictumst.

Nam vel pede phasellus et arcu. Pellentesque elit risus,tincidunt id, inter dum a, vulpu tate quis, est. Fusce nulla

justo vehicula id accum san vel, bibe ndum et quam. Aliquamsolli citudin enim quis libero. Quisque posuere var iusurna. Pellentesque eu mau ris non ligula dignissim cursus.Vestibulum nec purus non sapien pretium accumsan.

Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed tristique don ut justo quis urna sollici tudin inter dum.Donec eu est quis urna facilisis sodales..

Closing date for applications 00/00/12.

CE TO INSPIRE

OFFICE ADMINISTRATORLorem ipsum dolor sit amet.consectetuer adipiscing elit sed tristique justo quis urnasollici tudin inter dum. Donec eu e st facilisis sodales.Pellen tesque aliquam, nulla sed gravida molestie, turpiseros dictum mi, vitae faucibus orci massa e get. Sed aliqrisus. Etiam lacinia blandit erat. In hac habita sse plateadictumst.

COURSE DIRECTORNam vel pede phasel arcu.Pellentesque elit risus, tincidunt id, inter dum a, vulputate quis, est. Fusce nulla justo vehicula vel, bibe ndum etquam. Aliquam solli citudin enim quislibero. Quisque posuere var ius urna. Pellentesque eu mauris non ligula dignissim cursus.

RESEARCH CENTRE MANAGERLorem ipsum dolor sitamet, consectetuer adipiscing elit sed tristique don ut justo quis urna sollici tudin inter dum. Donec eu est quisurna facilisis sodales.Pellentesque eu mau ris non liguladignissim cursus.

Vestibulum nec purus non sapien pretium accumsan.Donec eu est facilisis sodales. Librarian Nam vel pedephasel arcu. Pellentesque elit risus, tincidunt id, inter duma, vulpu tate quis, est. Fusce nulla justo vehicula vel, bibe ndum et quam. Aliquam sollicitudin enim quis libero. Quisque posuere var ius urna.

Closing date for applications 00/00/12

CE TO EXCEL



67/71

3. APPLICATIONSPROMOTIONAL ITEMS


68/71

When sourcing promotional items makesure that they are durable, high-quality

products that reflect well on the University.They should be in the University colours or neutral tones like black, white or silver.

The standard logo should be used on allitems. However on small items like pens,the endorsement logo can be used.

ce to discover

CE TO CHOOSElearninspireimaginecreategrowengagediscover

innovatesucceed

PROMOTIONAL ITEMS

CE TO discoverinspiresucceedcreategrowengagelearninnovate

changechallengeimagine



69/71

3. APPLICATIONSSIGNAGE


70/71

These examples show how the principalsof our identity can be applied to signage.

Wherever possible we use a variety ofmaterials in combination to create layeredand tactile items.

A Entrance signage using wood and slate,the logo is backlit and laser-cut. Welcomemessage is laser etched into the wood.

B Building signage using wood and slateto continue theme, lettering is laser-cutthrough slate to reveal wooden base.

C School of study signage is laser cut andpinned when applied to building exterior,it should always appear with the Bath SpaUniversity logo.

D Items such as welcome flags can utiliseour brighter secondary palette and Spaceto messages.

SIGNAGE

s p a c e t

o e x p l or e

s p a c e t

o di s c

ov e r

s p a c e t

o i ma

gi ne

A

B

c

D


3. APPLICATIONSWAYFINDING


71/71

These examples show how a simplewayfinding system can aid navigation

throughout our campus buildings.The duality proposition is expressedthroughout the applications with theuse of contrasting materials such asmetal and wood. Or slate and plastic.

A Exterior navigational signage could besimpler in style.

B Interior navigational signage shouldcreate a clear and simple system.Materials can be used to signpostimportant elements, and large scalenumbering can add interest.

WAYFINDING

DairyStantonTwinhoeWellow

Stable

2Dean of schoolStairs to all floors

ToiletsMeeting rooms 1.0-1.3International services

Lift to all floorsMeeting rooms 1.4-1.7School secretaryCaf

Toilets

SecretaryDean of schoolInternational servicesToilets

2

OperationsEvents departmentSchool of Music& Performing Arts

3

School of Humanities& Cultural IndustriesToiletsI.T. Rooms

i

i

4

Men Caf

Internal wayfindingExternal wayfinding

Our icon style reflects our typography,it uses accented edges and breaksbetween strokes to create a styleunique to us, whilst maintainingclarity and legibility.

A

B

bsu brand guidelines 2012-01-12

Documents