Blog Post 1 – Forms of Advertising

• Clearly explain the different forms that advertisements can take. • Clearly explain the positives and the negatives of using a particular form. ->Realist narrative>Anti-realist narrative->Animation->Documentary>Talking heads>Stand alone->Series (You will need to add at least 3 examples of a series)  • For each example you add you must include an example from YouTube.• Analyse the advert and explain why it is a good example of a particular

form.

How can the stories in adverts affect us?https://www.reelhouse.org/fost/fost2012-13season/paulzak

https://youtu.be/brU_Pp-20g0

Narrative Structure• A narrative is a name for a story• Just as narrative theories apply to films and TV

shows, they also apply to adverts. • TV advertiser's main goal is to convince consumers to

buy products and in doing so they create stories surrounding them.

• The structure of the narrative is a reference to the ways the story is told.

Realist Narrative• Nike, Parklife (1997)

https://youtu.be/V0anq61rAFU

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Anti – Realist NarrativeBlue Smarties, 2008

https://youtu.be/rZoeY9WczgQ

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StandaloneBouncing Balls, Sony Braviahttps://youtu.be/0_bx8bnCoiU

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Animation• Clash of Clans, Traps (2015)

https://youtu.be/KZMYWAW-5Js

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DocumentarySkype – The Impossible Family Portrait

https://youtu.be/sHm9syqnFDI

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Talking Headshttps://youtu.be/8ULR68LTmbw

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SeriesPg Tips, Monkey (2010 …)

https://youtu.be/fzxBdJt9OhY