bu brand lecture - martin davies v6
TRANSCRIPT
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TV IS OUR SECOND SCREEN. “THE SCREEN WE CARRY AROUND WITH US AND FONDLE IS CLEARLY THE FIRST – THAT’S THE ONE THAT KNOWS OUT SECRETS AND KEEPS OUR PICTURES”
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DO IT
DON’T SAY IT
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NEPTUNE
REPOSITIONING A BRAND
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SERVICE TRUTH In three years of operating Neptune have never had to fire on pirates. There is a 6 step graduated response to a pirate attach. It’s not simply point and shoot.
AUDIENCE TRUTH CSOs and CEOs of commercial shipping companies are nervous about putting armed men on their vessels
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SO WHAT?
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POSITION NEPTUNE AS THE GO-TO MARITIME SECURITY PROVIDER FOR PIRATE ATTACK PREVENTION, NOT CONFRONTATION
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“I wasn’t convinced about security but I feel better after speaking to Neptune.”
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ACT!ON AID
WORKING WITH A CHARITY BRAND
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SKINS
LIVING BRAND VALUES
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ALWAYS A CHALLENGE
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ANY QUESTIONS?
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Say hello.