build a community around you: apis & the linkedin ecosystem | talent connect vegas 2013
TRANSCRIPT
Adit Gupta API Solutions Consultant,
Build a Community Around YOUAmplify with LinkedIn Plugins
Manisha Gupta Sr. Manager, Product Consulting,
Monique Douglas Microsoft
Agenda
Part I
From Talent Pools to Talent Community
LinkedIn: The Principles Behind the Largest Professional Talent Community
Power your Career Site with LinkedIn Plugins & Amplifiers
Part II
Thought Leadership by Microsoft
Part III
Recruiter Integrations
Questions and Comments
Talent Pool or Talent Community
Talent communities bring your talent pools to life
Increase your reach and enrich the member’s engagement.
Your
Company
The Principles Behind the Largest Professional Talent Community
LinkedIn:
2.7M+IT executives
47M+business decision makersIT professionals
14M+
members worldwide
>2 newmembers per second
189Mmonthly unique visitors
238M+
Leverage the power of LinkedIn to
Develop your community
IdentityConnect, find, and be found
People they may know
Jobs they may be interested in
Companies they may want to follow
Groups they may like
Apply with their LinkedIn Profile
228 M+ Professional get personalized treatment
InsightsBe great at what you do
Feb 2012
2B+ Network UpdatesViewed Weekly2 M+ professional
groups
EverywhereWorking everywhere our members work
100 K+ API Developers
Pillars behind the largest professional community
11
Identity
Connect, find, and be found
Insights
Be great at what you do
Everywhere
We work where our members work
Two powerful assets: LinkedIn and your career site
Use LinkedIn platform to
increase
traffic and reach
About Product Careers
CareersInterested in xyzCo?Learn about our company and culture.
Use LinkedIn plugins/amplifiers to
amplifycandidate engagement
LinkedIn Plugins & Amplifiers:How They Can Work For You
LinkedIn Plugins
Job Wrapping
Use as Amplifiers
Job Wrapping
Brand Amplifiers
Job Wrapping
Increase your reach
Jobs Amplifiers
Job Wrapping
Drive higher engagement
LinkedIn Amplifiers
Drive higher engagement
Jobs AmplifierBrand AmplifierIncrease your reach
Increase your reach
Brand Amplifier
Brand Amplifier
Viral impact: Increase your reach…
Social context: Who do I know?
1
Engage them with “Follow.”
2
Convert into advocates with “Share.” Their network is now aware of YOU.
3
Step 1. Provide social context on your career site
Member Profile Plugin Company Insider Plugin
Personalized info: How am I connected to…
Step 2. Engage your spectators with “Follow”
Company Insider Plugin1-click follow
Status update in member feed
Grow your follower ecosytem
71% followers interested in career opportunities
Step 3. Convert your followers into social participants with “Share”
Or you can encourage them to share articles on your career site
1.5 clicks back to career site for every share on LinkedIn
Your followers can share your news on LinkedIn
Like Comment Share
Brand Amplifier: Provide insights about you, where your candidate is, and increase your reach
Viral impact: Increase your reach…
Social context: Who do I know?
1
Engage them with “Follow.”
2
Convert into advocates with “Share.” Their network is now aware of YOU.
3
Drive higher engagement
Jobs Amplifier
Jobs Amplifier
Finally, simplify by the apply experience using “apply with LinkedIn”
3
About Product Careers
Your Corporate Website
CareersInterested in xyzCo?Learn about our company and culture.
Show targeted jobs on your career site with LinkedIn plugins.
2
xyzCo – San Francisco Bay AreaProduct Marketing Manager
Jobs You May Be Interested In
LinkedIn Job Page
xyzCo
Get your jobs on LinkedIn In
1
Drive higher engagement…
Step 1. Get your jobs on LinkedIn with Job Wrapping
Automatically post jobs from your career site to LinkedIn job slots
40%+ Jobs Wrapped
Java Engineer
xyzCoJava Engineer
Jobs You May Be Interested In
Product Marketing
Manager
xyzCoProduct Marketing Manager
Jobs You May Be Interested In
Finance Analyst
xyzCoFinance Manager
Jobs You May Be Interested In
Step 2. Boost engagement with targeted jobs on your career site using the JYMBII plugin
55% job applications through JYMBII
About Product Careers
Your Corporate Website
Jobs You May Be Interested In
Personalized Jobs
Careers
Step 3. Simplify the apply process with Apply with LinkedIn
8 standard ATS integrated
Jobs Amplifier: boost engagement on your career site with targeted jobs and easy apply process
Finally, simplify by the apply experience using “apply with LinkedIn”
3
About Product Careers
Your Corporate Website
CareersInterested in xyzCo?Learn about our company and culture.
Show targeted jobs on your career site with LinkedIn plugins.
2
xyzCo – San Francisco Bay AreaProduct Marketing Manager
Jobs You May Be Interested In
LinkedIn Job Page
xyzCo
Get your jobs on LinkedIn In
1
Drive higher engagement…
Leveraging LinkedIn To Power Talent Community
Thought Leadership
Microsoft Experience before the integration
LinkedIn Amplifiers enriched the candidate experience
29% Job views come from LinkedIn JYMBII
Microsoft Career Site powered by LinkedIn
31% Applies come from JYMBII
Some things to keep in mind as you plan this
Approval: Build internal consensus to use another companies plugins
Time line: Get in line for this change for the website
Ecosystem: It is important to keep the candidate experience seamless
Insights for your recruiting team
Recruiter Integrations
Cross System Awareness bring profiles in your ATS back to life
ATS
Displays current LinkedIn member info inside your ATS. Recruiter users can take action (InMail, add to project etc.) within widget displayed in the ATS
Recruiter users see in ATS badge inside “Recruiter’ for matched profiles
5 ATS Integrated
Invest in growing your Talent Community
LinkedIn Plugins and Amplifiers:
Higher reach and engagement on your Career Sites
Recruiter Integration:Richer insights about the candidates to your recruiters within the ATS or CRM.