Building Your Business TourLeverage Your Tech To Do More

Infusionsoft, Small Business EvangelistSmallbiztechnology.com, Technology Evangelist

Ramon Ray @ramonray

#BuildingYourBusinessTweet and share with others!

Simple Small Business Success

• Products• Customers• Profitable

Complex Small Business Challenges

• Marketing• Staff • Communication

& Collaboration• Logistics• Back office

Big Challenge isMore Customers

and Repeat Customers

Social Content MarketingConversation Marketing, Not

Interruption Marketing, Builds Customer Loyalty and Attracts

New Customers

#BuildingYourBusiness

Share with others!Tweet, Post, Take Pics

What will we cover today?

• Why social content marketing is important• 4 benefits of social content marketing• 7 content marketing best practices• 4 simple secrets to content marketing success• Beyond social…

Interruption Marketing

Engagement Marketing

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People are searching for entertainment or information

People connect with people around engaging content

Why Is Social Engagement Powerful?

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Smart Marketers Educate, Not Sell.

Smart Marketers areStory tellers and Conversationalists

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4 Business Benefits of Social Content Marketing

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Benefit 1: Intelligence on your market, competitors,

customers & prospects

Social Listening Posts

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Benefit 2: Stronger

relationships with customers

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Benefit 3: Personal branding:In a sea of unknowns,

the stronger brand will win.

Personal Branding = Niche, Local Celebrity

Ramon’s journey to Local, Niche Celebrity

• Facebook • Google • Infusionsoft • Dell • Shared the stage

with Seth Godin, Daymond John, Simon Sinek, Guy Kawasaki

• 3TechGuys

Ramon and AT&T Building Your Business Tour

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Benefit 4: Low cost advertising Fail fast, test advertising, cheap

focus group

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7 Social Content Marketing Best Practices for

Building Your Business

#BuildingYourBusiness

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Great social content tells a story

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HAVE FUN WITH CONTENT

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• Don’t SELL • Enter & Foster

Discussions• Encourage Customer to

Customer Discussion• Learn from Customers.

Ask Questions

Have a Conversation

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Give, Give, Give, Take

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• Short• Sweet• To The Point• Descriptive• Search Engine Friendly

Headlines: Informative, Teasing

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Respond

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THE POWER OF AUDIO AND VIDEO

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http://bit.ly/firemansavescat

Ramon’s 4 Simple Secrets To Rocking Social Content Marketing

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•Frequent•Relevant•Engaging•Analytics

Beyond Social….

Beyond Social

• Word of Mouth• Networking• Customer Testimonials• Events Mobile Ready

Business Web Site• Blogs, Podcast, Video• Local Search• CRM & integrated

marketing

Key Tech For Building Your Business

• Remote file access• Online software (cloud computing)• Mobile devices

Be as productive OUT of the office as IN the office

Mobile

Security

• 2 factor authentication• Difficult passwords• WiFi awareness• Network security audit• Security software• Backup & Recovery

Prevent Unauthorized data access

• Task management• Document storage• Software suites (Word processor, etc)• Collaboration and communication

ProductivitySave time, prioritize, increase efficiency

• Point of Sale• Credit card acceptance• Audio/video surveillance• Inventory

RetailIn person customers and products

In Summary…

• Engage. Don’t Interrupt• F.R.E.A.• Social Media Is Not Everything• Key Technology for Building Your Business

Building Your Business TourLeverage Your Tech To Do More

Infusionsoft, Small Business EvangelistSmallbiztechnology.com, Technology Evangelist

Ramon Ray @ramonray

#BuildingYourBusiness