building your personal brand and career with social media
TRANSCRIPT
Building urpersonal brand
& careerw/ social media
@MaralKala j ian
STINGStockholm Innovation & Growth
Why Maral &
why are we here?
Agenda
@MaralKalajian
Connecting the dots ...
What worked for me?
@MaralKalajian
2016Digital & Community
STING
2015 StartupGrindSTHLM Chapter
Director
2015 ModeratorFemTech SUP46
2014 Philips NordicDigital Marketing
+ Global Social media
2013 Peppy Palscofounder + Buzz
Marketing
2013Maral <> Twitter Silicon Valley
My dots
My social platform: Twitter
@MaralKalajian
Official tweeterer :)
Don't tweet for the sake of tweeting
It's not about me!
In between spamming & flirting
You should piss people off!
Live & Conversational
Community = Platform = Purpose
@MaralKalajian
Who?
#STHLMTECH
Constant presence
Offline & Online Mashup
@MaralKalajian
Network & Mingle
'Maral from Twitter'
Connect & Support
Identity
@MaralKalajian
What do you want to be know for?
Build a persona
(digital, Apple & Steve Jobs, curly
hair)
Be you . It's only human to be
vulnerable!
Co-branding
@MaralKalajian
LinkedIn articles
Example: #PhilipsLove
Example: StartupGrind
RIP Privacy
@MaralKalajian
There is no privacy on the web
Personal <> professional
Digital Stress & Digital Detox
@MaralKalajian
Responsibility
Digital Stress: Sharing syndrome
Digital Detox
Give it purposeChoose & optmize your platformBe authentic - Do what you love
@MaralKalajian