buildingglobalpharmaceuticalbrand-101103000109-phpapp01

7/30/2019 buildingglobalpharmaceuticalbrand-101103000109-phpapp01

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Building Global Pharmaceutical Brand


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Indian Pharmaceticaul Industry

A highly organized sector

The Indian Pharma Industry in India ranks very high in Third World countries

Globally the Indian pharmaceutical industry ranks4 th in terms of volume (with an 8% share in global sales)13th in terms of value (with a share of 1% in global sales)

It produces 20% to 24% of the worlds generic drugs (in terms of value).

The Indian pharmaceutical sector is highly fragmented.

Outsourcing Opportunities

Indian pharmaceutical industry has tremendous potential to grow from thecurrent levels


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Emcure The Brand

Emcure Pharmaceuticals Ltd. was founded by Mr. Satish Mehta in 1983.

Emcure is recognized for its world class R&D center.

Preferred outsourcing partner for some of the largest MNCs both in India and Global markets.

Today, the Emcure brand stands for quality, competitiveness and transparency. These values havestood us in good stead to carve our image in the industry and build long-term sustainablerelationships with our partners.


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MARKETING APPROACHES

Acute Medicine Short Term Daily change in the brands Substitutes Doctors & ChemistOpinion Leaders

Chronic Medicine Long term Brand Significance Doctors Opinion Leaders

Core Model Super Core Model


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3 trends in pharma branding that will impact the industry over the next five years

Branding Goes Mobile

Patient-generated content grows

The brand is the experience and marketing is a service


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What I can bring it to the table?

Brand Strategy Product Positioning

Feeling Bond between medicine & Patient

Events & PR Xplode - Tactical Launches Orofer Open forums Thematic events for other chronic medicine

Online & Digital Xplode Social Media, Mobile Orofer

Brand Associations Xplode

Orofer Web portal for Emcure - We care for you

Sales Support

Brand Evangelism


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What can Brand Evangelism do for you?

Create a marketing strategy for building meaningful Customer Relationships across audiences

Help identify your brand evangelists and provide tools for them to sing your praises

Allow you to use general advertising as a start-off point for starting a two-way, multi-pronged

dialogue and connectivity among brand evangelists and influencers

Take advantage of online (interactive) marketing beyond a website to impact actual usage and grow

market share


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Thank you

Awaiting your replies

buildingglobalpharmaceuticalbrand-101103000109-phpapp01

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