1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation of Natural Build Environment (FNBE) Semester 2Group Members: Yap Yong Xing Melvin Lim Wei Jien Tan Wen Hao Jake Sia(0314715) (0315772) (0313690) (0314396)Subject: Introduction to BusinessLecturer: Chang Jau Ho1

2. Table of Content Executive Summary ..3 Objectives ...4 Target Market ..5 Competition Analysis ....6 Product and Packaging ..7 Pricing ...9 Promotion ..10 Sponsors .....11 Distribution ....12 Green Measures ..13 Human Resources Planning .14 Evaluation of Results ..15 Conclusion 162 3. Executive Summary The purpose of this report is to organize the data collected for this project. In this project, we have bought some goods and sold them and with the money collected from this event, we will donate the money to Sri Eden, an orphanage home. In the report we go through several things, some of which include our target market and our main competition in the event. Towards the more details of the report we have wrote about the goods and their packaging that were sold to the customers. We also discussed ways of how we would promote and advertise our goods so that customers would buy our products. Last but not least, we present the results of the sales which we have obtained from the business we ran for a week. We even included our very own organizational chart of our group of 4 members where each of us plays a different role in our small business.3 4. Objectives The objectives of this project are so that we get a feel of human resources management, marketing, operations and finance in business. By carrying out this project we also can understand the social and ethical responsibilities of a business. Instead of keeping the profits we earn for ourselves, we have to find a charity organization to donate the money to. So we have chosen Sri Eden as our charity organization. Sri Eden is an orphanage home and we believe that children are the future of this country and hence by supporting this orphanage home we hope to contribute to this countrys future. Our target sales during the charity drive event is around RM1000 RM2000. However, if we exceed that amount, we would still give RM2000 to the charity organization but we are thinking of splitting the extra money amongst ourselves.4 5. Target Market Our primary customers would come from Taylors University Lakeside Campus where most of them would be students, lecturers, staffs and parents. Our secondary choice of customers would be people around housing areas and hawker stalls. The first thing at comes to mind is food because everyone needs food however it also depends on what types of food. Since Chinese New Year isnt officially over, we would try selling some Chinese New Year snacks. Since Valentines Day is also around the corner, we would also sell some chocolates in conjunction with Valentines Day. We may also sell some other things that people might like such as wristbands, cupcakes and earrings. Naturally when it comes to spending power of the customers the customers from Taylors University Lakeside Campus would be more thrifty in spending their money since they are mostly students. However, when it comes to customers outside of campus area, they would be more open to buying our product seeing as how most of these people already have jobs.5 6. Competition Analysis One of our main competitors is also from the same course as us. They are selling Valentines Day chocolate. One of their main strengths would be the variety of chocolates they are selling and their chocolate designs are very nice. However, they only specialize in selling chocolates which may cause appeal to only a specific market. Also the fact that they have labeled their chocolate with quite a high price, RM6 each together with free gifts. This may cause them to lose some sales. Another of our main competitors is also from the same course as us. They are selling Chinese New Year cookies which they are selling for RM9 per box, as well as Valentines Day cookies which they are selling for RM5 per pack. One of their strength lies with their Valentines Day cookies where they attach a small note to the packaging to make it special. However their vulnerabilities are that they are selling just a few products which may just appeal to a specific group of customers.6 7. Product & PackagingChocolates with Valentines Day packagingCupcakesPeople should like it because since the packaging goes well with Valentines Day.People should like it because it is easy to eat, makes a good snack.Hair Bands with ribbonsPringlesPeople should like it because it is simple yet stylish.Who doesnt like Pringles, makes a good snack.7 8. Fried Seaweed Since CNY is not officially over we thought wed try our luck in selling these.Wristbands with brand brand labels (eg.adidas) This is more of an extra extra product incase people are interested.8 9. Pricing Chocolates Selling price: RM6 Cost price: RM1.90 (24 boxes) Not popular & attractive Cupcakes Selling price: RM1 per packet Cost price: RM5.20 per box (24 packets a box) x 4 Popular but not attractive Hair Bands Selling price: RM6 (RM180) Cost price: RM2 (30 Hair Bands) Not popular & attractive Pringles Selling price: RM5 each (RM60) Cost price: RM23 one box (12 packets) Not popular & attractive Fried Seaweed Selling price: RM12 (RM600) Cost price: RM6 (50 bottles) Popular but not attractive Wristband Selling price: RM3 each (RM72) Cost price: RM3.50 for 24 pieces Not popular & attractiveHeart-shaped chocolate Selling price: RM10 per box (RM180) Cost price: RM3.50 per box (18 boxes) Not popular but attractive 9 10. Promotion Our main marketing message is to Help the Kids from the orphanage, Sri Eden. We also believe that children and the next generation are the future of this country. Hence, we are donating to the orphanage. Our 2 main tools for promoting our products are giving out free samples & face-to-face conversation. The reason for this is because our products are not well known so in order to sell it we need to let people try some first and hope that they will come back to buy some. We also used the old fashion way of face-toface conversation because we plan to sell our stuff mostly to friends and friends friends. Hence, we will promoting to them by word of mouth.10 11. Sponsors For sponsorships, we have obtained some from parents, friends and relatives. We target them because we know them and are close to them also because they support our cause which is donating to the orphanage to help the kids. Whats more is that all the money will go to charity. Most of the sponsorships come in the form of cash. We approached them by means of telephone calls and face-toface meetings. We then explained to them that what we are doing is for our business assignment and we are donating the money to a charity organization, Sri Eden. By explaining this to them properly we hope that they will understand and donate some money.11 12. Distribution For the fried seaweed, the supplier makes the seaweed in Shah Alam. Upon completion we drove there to collect the product and then drove to Taylors University Lakeside Campus to sell them. For the other products. We bought the other products from a whole seller in bulks at KL. It depends entirely on how much stock we ordered which in our case the fried seaweed took around 4days to make and around 2hours to deliver from the supplier in Shah Alam to Lakeside Campus. For the other products, we just bought it and bring it to Taylors Lakeside Campus ourselves. The number of customers we can reach effectively would be around 50 80 persons some of which having purchased our products more than once. Customers cannot order our products online nor order via phone because they do not see the urgency for buying our products. Most of our customers buy our products when they are here in person since it is also convenient for them.12 13. Green Measures Some of our products are home-made which makes it environmentally friendly in a way. The products include the hair bands and the fried seaweed which was made at the home of the supplier. For the other products which are not home-made the packaging used is not very hazardous and is easily recycled. All the consumable products were already packaged and sealed in their containers before it was even distributed. After we sell the products, the good as well as their packaging is in the hands of the customer hence it is their responsibility how they handle the products waste.13 14. Human Resource PlanningProject ManagerSales Executive(Melvin Lim)(Jake Sia)Advertising ExecutiveAccountant(Yong Xing)(Wen Hao)We placed Melvin as the project manager to have the overall control over the project because he is good at organizing people and assigning jobs. We then placed Jake as the sales executive to do the recording of data for the report. We placed Yong Xing as the advertising executive because he is talkative and can connect to people easily. Lastly, we placed Wen Hao as the accountant because he likes doing accounting and whats more is he volunteered himself.14 15. Evaluation of results Business Charity Drive We Feel High High P&L Statement for the year ended 30st June 2014$$$Revenue Sales1332Less: Cost of Goods Sold(515.9)Gross Profit816.9Add: Donation1000Adjusted Gross Profit1816.9Less: Expenses Stationery Expenses(8.4)Printing Expenses(5.5)Total Operating Expenses(13.9)Net Profit/(Loss)180315 16. Conclusion One of the things we did wrong is that we mostly sold our goods to friends and relatives or people we know because we failed to promote our goods efficiently. However, despite what we have done wrong we are still able to sell most of our goods and even collect some donation. In conclusion, we are lucky we are able to sell all our products, mostly the people that bought are friends and relatives. As a group, we did learned a lot. We need to have teamwork and market our products to people properly. Besides that, we really learned not to be shy and ask anyone that passes by. Eventhough it was tough but overall we had a fun time doing this project.16 17. Appendix17 18. 18