business model canvas workshop - bryo
DESCRIPTION
Slides from Business Model Canvas workshop, 15 December 2011, Bryo, Leuven.TRANSCRIPT
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EVEN VOORSTELLEN …
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IK BEN PETER
Flanders DC
Begeleiding van brainstormsessies
° 1981
Ondernemer: oprichter van Dwengo
Ik stimuleer creativiteit in Vlaamse bedrijven …
@pbertels
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WAARVOOR STAAT FLANDERS DC?
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CREATIVITEIT + ONDERNEMERSCHAP
Technologie Wetenschap
Markt Maatschappij
Business
Cultuur Kunst
Nieuw product, nieuwe dienst, nieuwe markt, nieuwe strategie, nieuwe organisatie, …
ONDERNEMINGS- CREATIVITEIT
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MAAK HET VERSCHIL, NIET ENKEL MET JOUW PRODUCT
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BONGO-BON
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WITTERE-TANDEN.COM
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IMPACT VAN CREATIVITEIT
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BUSINESS MODEL CANVAS DOOR ALEXANDER OSTERWALDER
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BUSINESS MODEL CANVAS
• Boek van Alexander Osterwalder
• Beschrijf je bedrijfs- model en –strategie
• Zoek naar verbeteringen
• Test het businessplan
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OSTERWALDER @ CWF11
• “No business plan survives the first contact with customers”, Steve Blank
• “If the plans are not important, the planning is”
• “Test your business model”
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18
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t.o.v. Belgacom
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VOORBEELD: MARQT.NL
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MARQT.NL = ECHT ETEN
• 5 principes: – Oorspronkelijk – Met respect gemaakt – Vers – Met bezieling – Lekker
• Alles ingekaderd in ‘authenticiteit’ • Gecombineerd met: snel/efficiënt
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ALLES IS POSITIEF GEKADERD
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GOED GEVOEL
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lekker gezond
echt eten
jong
bewust
druk
gemakkelijk
beter
supermarkt
boeren
bakkers
slagers
distributie
verkoop
marketing
duurder, want beter
korte keten
weinig tussenstations