business models & the rfp process

Frankly, Green + Webb Created for: Presented by: Date issued: USF Museum Studies Laura Mann 24th April 2014

Frankly, Green + Webb

Today I’ll be talking about…

•  Frankly, Green + Webb •  Business models •  The RFP process

@lhmann

[email protected]


About Frankly, Green + Webb


Our work is a mixture of:

•  Research: understanding how audiences use digital technologies in the cultural heritage sector

•  Planning: strategy, planning and concept development

•  Design: service, experience and content

•  Implementation: getting in up to our elbows in order to help these types of projects get up and running.

Find out more at:

http://www.franklygreenwebb.com


What are your objectives? Your priorities?

What is the audience motivated to do?

What experience does the

technology support?

Context What is the context for the experience?

Mission

Audience Delivery

Frankly, Green + Webb Frankly, Green + Webb

New technologies + successful adoption

= new possibilities for digital engagement

Meaning Making

Digital ≠ a way to deliver information


Research + Design

Audience Focused


Mobile Content Specialists


Technology is a Tool


Content"design"

Experience"design"

Service"design"

• Operations

• Processes

• People

• Marketing

• Communication

• Infrastructure

• Software

• Hardware

• Information

• Help

• UX


Business Models


One size does not fit all

Museum Alone

Museum and Vendor

Completely Outsourced

Scriptwriting

Media Production

Publishing to devices

Hardware Provisioning

Marketing, sales, distributions

Analysis and evaluation

Ongoing maintenance and support


One size does not fit all Roles? Functional areas? Departments?

Museum Alone

Museum and Vendor

Completely Outsourced

Scriptwriting

Media Production

Publishing to devices

Hardware Provisioning

Marketing, sales, distributions

Analysis and evaluation

Ongoing maintenance and support


Interpretive/Engagement Program?

Revenue Generator?


Will my mobile program make money?


Will my mobile program make money?

Maybe, but probably not


The RFP Process


Step 1: Internal Planning

Project Canvas


Project Canvas


Project Canvas

Digital Project Brief http://digitalcapacity.artscouncil.org.uk/storage/

commissioning/Brief_Components_and_Project_Brief_Canvas.pdf


Step 2: Soliciting Bids

RFP


RFP Guidelines RFP Guidelines


DO

•  Complete your internal planning process

•  State the problem •  Describe audience, use cases,

outcomes •  Ask for a description of

process

•  Make your expectations clear •  Be transparent about the

evaluation process •  Conduct interviews/

presentations

•  Fail to get internal buy in

•  Prescribe the solution or the technologies

•  Micro-manage the deliverables in the RFP

•  Skip reference checks

•  Fail to plan for post-launch

DON’T

RFP Guidelines


What not to say in your RFP

The Museum suggests a 20-second Flash intro, as well as fully programmed static web pages… Animation will include movement, images, copy and sound formatting in a singular, fluid process. The animations will last 10-75 seconds. This is not a Flash version of the HTML site. Rather, animation will include…dynamic navigation buttons to already existing static HTML website pages. Sound composition will be provided by the museum and will be programmed and edited into the Flash animation.

Frankly, Green + Webb Created for: Presented by: Date issued: USF Museum Studies Laura Mann 24th April 2014

business models & the rfp process

Education