BUSINESS PLAN

Prepared by: Mohammad Aslam

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BUSINESS OVERVIEW

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Introduction

• Commonly know as City Court Branch

• Opened in July 2001

• Presently, the number of Employees are 15

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TARGET

• Deposits have played a vital role in maintaining branch’s Position

• The deposit of the branch as on December 2011 was Rs.700 (m)

• Present deposit is Rs.1,060 (m) till Aug 2012• Planning to achieve Rs.1,300 (m) upto 2013

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Competitive Advantage

• Jodia Bazar, being the Hub of wholesalers, the revenue is mostly generated through imports and exports of commodities

• SMEs generating low-cost revenues are also key to adding deposits

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Growth Plan

• To increase Foreign Trade business

• Lucrative opportunity in the wholesale hub of Karachi

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BUSINESS STRATEGY

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Strategy Tactics• Reinforcing customers for low cost deposits

• Setting up weekly deposit targets and achieving them

• Motivate Employees to get deposits by giving them incentives, Internal Marketing

• Dedicating a DMO for Branch

• Tapping on to emerging markets such as– IT Based companies– Media related companies

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Strategic Issues

• Lack of Marketing Workforce

• Law and Order situation

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Core Values

• Achieving more Deposits in Less period

• Satisfying customers with best branch level services

• Efficient Team management

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MARKETING

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SWOT Analysis

Environment of the branchBranch opened on Saturdays

Long Term and short Term Credit rating of our Bank is ExcellentAttracts the Depositor Trust

All Employees of branch must know all products of the Bank Proper training about branch operation is required

Location is critical, law and order situations due to Court area

Strength Opportunities

Weakness Threats

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Market Research

• Wholesale Grain Market and Affluent Rice traders in the market

• New crop expectation and low rates to exporters and Traders will attract

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Key Customers

• We have good relationship with a corporate client, Colgate Pakistan Limited

• Special Staff facilitation for Corporate client.

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Tactical Promotion Plan

• Excess Word of Mouth

• Giving incentives to Employees for introducing new clients

• Visiting customers to their offices and maintaining good relationship management

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Credibility & Risk Reduction

• Privacy of Customers is our priority

• Each customer’s info is strictly confidential

• Transparent banking

• Customers are awared about banking procedure

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TEAM MANAGEMENT

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Skills & Training

• Employees of each department are send for training every month

• Cross functional knowledge

• Proper evaluation of each employee every year

• Each employee in the Branch is asked to greet and guide customer with smile and full of Energy

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CONCLUSION

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Conclusion

• City court branch has huge impact on Importers and Exporters, credibility among the traders has to be very high to get more business

• Incentive plan for Employees will be essential to generate revenue

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THE END

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