business presentation

Business Presentation

Unit Seven

1) 称谓的礼仪规范西欧人喜欢在自己的姓前加头衔 . 有时候

中国东道主使用外方的名加头衔 , 如 :Jack Wilson 为”杰克先生” , Mary Jones 为 “玛丽小姐” , 口译人员最好不要这样翻译 .

2) 带有浓重中国文化特色的问候 , 套语等翻译要谨慎 .

“ 一路辛苦了” You must be very tired after the long jou

rney.“ 您应该比我年长 , 您请上坐” . You must be older tan me. You take the

upper seat.

3) 餐桌上中国人有帮客人夹菜、频繁向客人敬酒并要一干而净的习惯。

在西方文化中，除了几次正式的祝酒外，大家喝酒不喜欢劝酒或喝得太多太快。

4 ）译员在某些场合需要尊重或提醒雇主尊重有些国家的风俗。

西方人认为 13 是不吉利的。日本人不喜欢四和七的发音伊斯兰教徒不吃猪肉佛教国家不能随便摸小孩子的头顶

英式英语美式英语姓名luggage

post

petrol

car

car park

flat

autumn

sweet

shop

biscuit

英式英语美式英语姓名trousers

rubber

pavement

dustbin

underground

football

film

term

holiday

lorry

英式英语美式英语姓名luggage

post

petrol

car

car park

flat

autumn

sweet

shop

biscuit

baggagemail

gas

automobile

parking lot

apartmentfall

candy

store

cookie

英式英语美式英语姓名trousers

rubber

pavement

dustbin

underground

football

film

term

holiday

lorry

pantseraser

sidewalk

trash can

subway

soccer

movie

semester

vacation

truck

1) 着装打扮 . 所选衣服要与环境 , 宣传的产品相吻合 .

2) 语速要和缓 , 对产品要事实求是 , 选择对方感兴趣的内容 , 耐心回答所提问题 .

3) 遇到无法解决的问题应道歉 , 并留下通信方式以便交流 .

Note-taking Skills

1. Take notes of the words you hear with the skill of abbreviation and repeat the words to your partner according to your notes.

Sec 3 Sec 2

Scripts and Reference answer

Note-taking Practice 笔记训练

accept

arrival

before

bank

contract

company

center

model

market

offer

piece

price

quality

quotation

received

ACPTARRV

BFR BK CNTRCT

COCTR

MDLMRKTOFRPCPRCQLYQTNRCVD

Section 2 Note-taking Skills

Sec 3 Sec 2

draft

export

from

group

inform

keep

local

shipped

through

total

your

without

yard



DFTEXPFMGRPINFKPLCL

SHPD

THRU

TTL

UR

W/O

YD


Sec 2

2. Listen to the sentences and take notes. Check with your partners and try to

reproduce them.


1. While issues like human rights and freedom of speech capture much of the

public’s attention, one of the most pressing issues in US-China relations is the

continued trade deficit.

可记录为 :

Sec 3



Sec 2


2. The 2nd CAEXPO was held from October 19 to 22, 2005 in the Nanning

International Conference and Exhibition Center. Twenty-eight investment

promotion activities and two signing ceremonies were held. Chinese and

foreign companies signed 126 investment contracts worth nearly US$5.29

billion.

可记录为 :

Sec 3



Sec 2

Scripts and Reference answer3. 中国是世界上四大文明古国之一 , 有着五千多年的悠久历史｡许多外国人访问中国是想亲眼目睹一下中国的大好河山 , 名胜古迹 , 并通过旅游 ,更多地了解中国的风土人情｡可记录为 :

Sec 3



Sec 2


4. 为了吸引外资 , 深圳于 1980 年被列为特区｡深圳的办事速度比中国其他地方都快 , 它临近香港 , 是广东省的中心｡尽管特区的面积只有 126平方英里 , 它吸引了全国 15

%

的外国投资｡据估计 , 由于外国投资的大量涌入 , 加上技术更新 , 到本世纪末 ,深圳的经济规模可以翻两番 , 人均收入可达到 2000 美元｡

可记录为 :

Sec 3


数字的记录与表达

1. 方法 :当听到英语 one hundred twenty-three

million, four hundred and fifty thousand” 时 , 记录如下 :

123m456t或者 : 123,456,

2. 数字的表达(1) 表示向上的趋势上升增加提高暴涨高的多

to riseto increaseto climb

to jump

far/much/dramatically higher

(2)表示向下的趋势下降下跌下滑暴跌 ,跳水稍微低于远低于

to fall

to drop

to decline

a sharp drop

somewhat lower

considerably lower

(3)表示波动或平衡的词语达到平衡保持平衡波动保持在达到高峰

to level out

to remain stable

to fluctuate

to stand at

to reach a peak

Unit Objectives

After studying this unit, you shouldunderstand the symbols and abbreviations in note taking. find ways to improve your interpreting skills and performance. master the basic words and expressions about business presentation.know some cultural background knowledge about business presentation.

Preparing --Warm-up Exercises

You are going to hear a short passage about business presentation. Listen to the passage carefully and note down what you hear, try to use some symbols and abbreviations when you are taking notes. Then interpret your notes in the target language.

What’s the difference between woman and man on shopping?

He needs somethingThe price is secondaryTrying on onceLess than 5 minutes

Not based on needs

Have a round look

Try on many things

Unexpected bargain

At least an hour

Preparing --Phrases Interpreting A. English to

Chinese 1. Screen 2. Diagram 3. Vertical axis 4. Column 5. In summary 6. Consequently7. Furthermore 8. Run out of time9. In a word 10. In addition

1. 屏幕 2. 图表 3. 纵轴 4. 圆柱 5. 总之 6. 因此7. 此外 8. 没时间9. 总而言之 10.另外

Preparing --Phrases InterpretingB. Chinese to Englis

h1. 商品特性 2. 顺序3. 订单 4. 垄断5. 质量监控 6. 利润7. 制造业 8. 服务业9. 运作 10. 顾客满意度

1. commodity features

2. sequence3. order 4. monopoly 5. quality control 6. profit7. manufacturing industry

8. service industry9. operation 10.degree of customer

satisfaction

Preparing --Sentences Interpreting

A. English to Chinese

1. 请开始你的简报。2. 今天上午我将对未来五年欧洲计算机市场的销售情况作一

个预测。3. 各位下午好，今天我想简要地介绍一下使用技术网络交流

系统的优越性。 4. 女士们，先生们，总之，我们在提供大规模的售后服务的

同时还竭诚为客户量身定做产品以满足各位的需要。 5. 在演讲的最后将给大家留出提问时间。

B. Chinese to English

1. I would like to present our comments in the following order.

2. First of all, I will outline the characteristics of our product.

3. If you are interested, I will prepare a list of them.

4. By the way, before leaving this subject, I would like to add a few comments.

5. To finish my presentation, our company will be very happy to receive your order at any time.

Watch a video and fill in the blanksFirst, I want to give you a brief _____ of the manufacturing process of instant noodles.The ________ instant noodles were made in Japan in 1958. Today noodles are known around the globe. All over the world, every year, they are _________ at about 80 billion meals.Do you know how instant noodles are made? For such a simple-looking product, the _______ process is actually quite complex. Here we reveal the ________ of how instant noodles are made.

history

first

consumed

manufacturing

secrets

Performing --Decoding (Note-taking)

Performing --Memorizing (Story-retelling)

Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.

Performing --Encoding (Message Reconstructing)

谢谢主席先生的热情介绍。今天我非常高兴能在这里谈谈四个销售领域的变化，以及贵公司是如何在这些变化中获利的。假如在我的谈话中有什么问题，请随时打断我。

我今天主要谈的是所有的公司都将面对持续的变化并要为这些变化做好准备。

请看屏幕，你们会发现我们过去十年销售结构的变化。左边显示的是四个主要销售领域：工业机械、机器人、计算机以及末尾的家用电器。正如您在表格上所看到的，工业机械和家用电器这两个领域的销售百分比从2003 年开始下降。

比如说，请看右边，工业机械的销售额从39% 下降到 29% 家用电器从 42% 下降到 28% 。而另一方面，机器人和电脑的销售额却逐年上升，机器人的销售额上升尤其明显。这是 2003 年 4% ， 2004年 9% ， 2005 年 16% 。

Performing --Coordinating (Field Interpreting)

1. top management posts

2. male domination3. management

style4. individualism5. personality test6. psychological test7. control group

1. 高层管理职位 2. 男性垄断 3. 管理方式4. 个人主义5. 个性测试6. 心理测试7. 监控小组

Question1: You seem to have completely ignored the question of male domination of top management posts. Don’t you think your results are almost entirely due to the fact that there are practically no women in senior positions in American companies?

Answer: 我认为您的问题很有意思。恐怕我没时间来回答关于性别的问题，因为我今天主要是讲管理方式的问题，我肯定这方面的问题讲值得在另外的场合进一步讨论。

Question2: Mr. Smith, if you don’t mind me asking, could you tell us how the respondents assessed difficult concepts such as individualism?

Answer: 当然，我想您是在说我提到的第二个观测吗？哦，我查一下…我想我们用的是 Belbin 个性测试方法来定位我们的被调查者的。我认为你会发现对于这种管理调查来说它是一个相当标准的心理测试系统。还有别的有关试验方面的问题吗？

Question3: Mr. Smith, could I ask you how the surveys were set up? You know, did they use a control group?

Answer: 恐怕这不是我们研究的领域。我本人并没有参加这些观测。可是我等会儿会给你一些参考资料，假如它们对您有帮助的话。

Packaging --Interpreting and Assessment

1. 质量监控2. 服务业3. 制造业4. 提高顾客满意度

1. quality control 2. service industries.3. manufacturing4. improve customer

satisfaction

Packaging --Interpreting and Assessment

Packaging -- Feedback and Comments

Aims of this Unit

Student’s Feedback

Teacher’s Comments

The candidate has met the standard, knowledge and skill requirements.

Candidates: ___________________ Date ___________________Assessor: ____________________ Date ___________________

Assignment --Simulation Exercises

Work in groups. Role-play the following situations with your partners, acting as the Chinese speaker, English speaker and the interpreter respectively. One group will be invited to perform in class.

SituationAs a sale director of an electronics company, you are to make a presentation to launch your new model of telephone answering machines at a trade fair. Your presentation should cover the main features of the new model and emphasize its selling points. The following extract from a sales brochure will give you some product ideas, but you are encouraged to put in any information you wish to add about the company and its products.

Points to Remember

Symbols and abbreviations account for a large part of note-taking. The advantages of most signs and symbols is the fact that they do not belong to any particular language and can be written in one language and read out in another without much effort, as is the case of numerals. The symbols and abbreviations can be divided into various categories, such as symbols from the alphabet; punctuations marks; mathematical symbols; the arrows etc.

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