Business Strategy for IR

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What is Strategy

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High Trust = High Speed + Low Cost

“PT , t h e na t io n’s le a d ing f u l l -se r v ic e e ne r gy c o mpa ny”

Low Trust = Low Speed + High Cost

ศรัทธาสู ง = ความเร็วสู ง + ต้นทุนต ่า

ศรัทธาต ่า = ความเร็วต ่า + ต้นทุนสู ง

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Company Development

1988incorporated under the name Paktai ChueplerngCo., Ltd.

Tom Yum GoongCrisis

1997

Petroleum Thai Corporation Co., Ltd. ("PTC") was incorporated

1992

Undergone Debt Restructuring Program

Company Development

2017Initiate PTG Corporate Strategy 2019 - 2024

Debt Restructuring process completed

Undergone Debt Restructuring Program

2006

Began to expand COCO petrol stations

2008

Listed in Stock Exchange of Thailand

2013

กลยุทธ์คืออะไรWhy PTG Failed

กลยุทธ์คืออะไรJ E N G

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Strategic Management’s Process

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360,771

366,343

367,223

514,403

516,944

579,753

600,000

622,079

835,713

1,211,071

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000

BBL

PTTGC

PTTEP

SCB

KBANK

ADVANC

SCC

CPALL

AOT

PTT

Market Capitalization (Million Baht)

Data as of 14/10/2017

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Crude Oil Price Jan – Dec 2008 THB/USD Jan - Dec 2008

WORLD ECONOMIC CONDITION IN 2008

Curre

ncy E

xcha

nge

(USD

to T

HB)

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แบบแผนกลยุทธ์

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VISIONis seeing

what othersdon’t

see

Market Positioning

Ranging 2552 2555 2561

1

2

3

4

5

6

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Traditional business model

VS.“PTG Group”

business model

Customer targets Passenger carsCommercial cars, trucks,

and others

LocationsMain roads Local roads

LogisticsSubcontract Ownership

Station type(Highly proportion)

DODO COCO

Station networkingIncreasing & maintaining

DODO

• Extremely Increasing COCO

• Filtering to accept DODO as highly qualified

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PT Max Card

1.3 2.43.8

5.67.6

17.6

2013 2014 2015 2016 2017F 2022F

Unit: Million Members

“PT, the nat ion ’s leading ful l -serv ice energy company ”

Increase Number of Royalty Customers

2013 – 16 CAGR = 63%

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ตลาดหลกัทรพัย์แหง่ประเทศไทยThe Stock Exchange of Thailand.

55 –57

ข ย า ย ก า ร ล ง ทุ น

“PT, the nat ion ’s leading ful l -serv ice energy company ”

338 390 371 366 359 362 368 369

438 437 512 515 489 491 498 507

529 523 533 516 511 534 542 542

548 547 574 739 951 1,072 1,075 1,082

1,065 1,068 1,067 1,074 1,070 1,150 1,407 1,509

1,321 1,427 1,550 1,610 1,652 1,725 1,825 1,870

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012 2013 2014 2015 2016 2Q2017

Unit: Stations

* 2016 total stations in Thailand was 26,226, include NGV and LPG stationsSource: Department of Energy Business

1

2

3

4

5

6

RANK

Gas Stations Growth

“PT, the nat ion ’s leading ful l -serv ice energy company ”

154 165 177 188 208 214 213 213 184 272 397 551 743 936 1,194 1,587 338 437 574 739 951 1,150 1,407

1,800

4,000

2010 2011 2012 2013 2014 2015 2016 2017F 2022F

DODO COCO

2010 – 16 CAGR = 27%

5%

27%

Thailand PTG

Thailand Station Growth6 years (2010-16)Unit: Stations

“PT, the nat ion ’s leading ful l -serv ice energy company ”

Continuously Expand Service Stations

Sales volume of fuels* through all channels (both retail and wholesale)

Market share

“PT, the nat ion ’s leading ful l -serv ice energy company ”

Source: Department of Energy Business and Company Data* Including Benzene 91-95, Gasohol 91, Gasohol 95, Gasohol E20, and Diesel

36.25%

15.20%13.09%

11.47%

7.85%

7.69% 1.47%7.16%

201537.45%

13.47%13.46%

11.53%

7.74%

1.48% 6.12%

2016

37.82%

13.67%12.58%

11.91%

10.15% 7.54%

1.41% 4.93%

1H17 86.00%

14.00%

2018F8.76%

Total consumption16,722 ML

Forecasted total consumption34,000 ML

Total consumption30,607 ML Total consumption

32,362 ML

“PT, the nat ion ’s leading ful l -serv ice energy company ”

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ถ่ายทอดเป้าหมายจาก CEO ถึงพนักงาน

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