bwu-nl_rhg radson_2003.06.25
TRANSCRIPT
1. Welcome & Introduction 2. Why E commerce at Radson (business drivers) ?3. Project Mission/ Targets4. Project Scope 5. Live Demonstration (Results)
- Baan E Product Catalog- Baan E Sales- Baan B2B
6. Lessons learned/ to do’s 7. Questions and answers
Agenda: Radson E commerce Implementation
15 min.
10 min.
5 min.
Introduction
Marcel ColemontICT Manager
MST
Vogelsancklaan 250
3520 Zonhoven
tel central : 011/813141
directly 011/517391
GSM 0477/910250
fax : 011/817378
email: [email protected]
Introduction
Rettig Heating Group Maastricht Aachen AirportAustralielaan 6NL – 6199 AA Maastricht Airport
Mobile +32 477. 321.356Tel +31 43 358 58 70Fax +31 43 358 58 71E-mail: [email protected]
Hans SteenbrekerProgram Manager
MST
Rettig Group Organization
Turnover RHG : 500 mio euro No. Employees: 3500
From Zonhoven (near Hasselt) BelgiumFrom Zonhoven (near Hasselt) Belgium Since 1960 on the rad’s marketSince 1960 on the rad’s market Marketleader within Europe (panelradiators) Marketleader within Europe (panelradiators) Distribution via Wholesellers (3 tier sales model)Distribution via Wholesellers (3 tier sales model) Towel warmers, decorative rad’s and UFH products since 2001Towel warmers, decorative rad’s and UFH products since 2001
RADSON 1990
RadsonRadiators
Rettig
Radson AluthermBoilersBosch
ThermicDesigner radiators
Vasco
1. Welcome & Introduction 2. Why E commerce at Radson (business drivers) ?3. Project Mission/ Targets4. Project Scope 5. Live Demonstration / Results
- Baan E Product Catalog- Baan E Sales- Baan B2B
6. Lessons learned 7. Questions and answers
Agenda: Radson E commerce Implementation
Improve Marketing Strategy
Deliver
Use
RecycleRemanufacture
Improve Customer Service
Value Chain for the future …
Improve Physical
Distribution
Resources
Product
Source
Make
‘Maximize Cross
Selling Opportunitie
s”
Product bundling
Improve Value Chain Position
HST
Define specific Growth Areas
Improve Operational Performance(White collar)
1.
6.
5.
4.
7.
3.2.
8.
Improve customer relationship and service offerings
“ “ One idea will be not enough; Make your company more One idea will be not enough; Make your company more attractive by even exceeding your customers attractive by even exceeding your customers expectations”expectations”
Improve our customer service by offering our customers Improve our customer service by offering our customers
modern ICT solutionsmodern ICT solutions(ICT being an business enabler instead costcenter !):(ICT being an business enabler instead costcenter !): -- EDI (Electronic Data Interchange) facilitiesEDI (Electronic Data Interchange) facilities-- VMI (Vendor Managed Inventory) facilitiesVMI (Vendor Managed Inventory) facilities-- Web ordering (E Sales for our Smaller wholesalers, and Web ordering (E Sales for our Smaller wholesalers, and
big installers)big installers)-- B2B E collaboration (High end customers (big B2B E collaboration (High end customers (big
Wholesalers) Wholesalers) -- Integrated Front / Back office Product Configuration Integrated Front / Back office Product Configuration - Etc.- Etc.
JVL
Improving our Customer Service
What can we do?What can we do? Efficient and effective at the customer facing end.Efficient and effective at the customer facing end. Investing in well trained and knowledgeable customer service Investing in well trained and knowledgeable customer service
personnel. personnel. Creation of centralised customer service / sales centres. Creation of centralised customer service / sales centres. Maximise use of Electronic communication.Maximise use of Electronic communication. Have the support infrastructure in place.Have the support infrastructure in place. Reduce communication workload internal sales dept Reduce communication workload internal sales dept
(f.e. on basic questions)(f.e. on basic questions) Reduce Internal / external sales force costsReduce Internal / external sales force costs Innovative Vendor (The No. 1 should show something) Innovative Vendor (The No. 1 should show something)
Project Mission (after extended Strategy project)
Successfully implement at Radson:1. Baan E Sales: E Product Catalog 12-20022. Baan E Sales: Web ordering 03-20033. Baan B2B: Collaboration 05-2003
based on selected hardware and software standards, bestpractice implementation methodology with activesponsorship of it’s stakeholders in order to improve customer service and reduce internal transaction costs.
Search or Browse Multi-media Catalog
Select or Configure Product
Web orderingProcess
E Collaboration
Radson Customer
Easy-to-use, Personalized Experience
Project Scope
Phase 1
Phase 2
Phase 3
SellSell-SideSide
E-SalesE-Sales
B2BB2B
E-Business within Radson Scope
Collaborative PlatformCollaborative Platform
Buy-SideBuy-Side Direct
Procurement
IndirectProcurement
Suppliers
ERPERP
ProductionProductionSales Org.Sales Org. ……....
CustomersCustomersDistributorsDistributors
ERPERP
ERPERP
BaaNBaaNE-Product
Catalog
E-Sales Web ordering Process
Registration and login
Personalized experience
Browse catalog
Check pricing real time
Check availability to promise
Finish order
Choose payment
Submit or quote
Track shipment status
Employee login
Publish documents
Partner login
Personalized experience
Review documents
Monitor response
Collaborate real-time
Finalize agreements
Real time self service
BizTalk Interoperability
E- Collaboration (B2B)
Live demo Solution
N095
RADDEC
RADWEB
DMZ Radson
LAN
INTERNET
PIX FIREWALL
M014
ROUTER BELGACOM
CISCOPIX 515
Lessons learned
1.1. Involve “Business” Departments from scratch Involve “Business” Departments from scratch (f.e. Marketing dept.)(f.e. Marketing dept.)
2.2. Define clear roles and responsibilities (also software provider)Define clear roles and responsibilities (also software provider)3.3. Clear step by step approachClear step by step approach4.4. Be careful with to optimistic promises to your customersBe careful with to optimistic promises to your customers5.5. Work hard and have fun …..Work hard and have fun …..
Plans E-Collaboration (to do’s)
1.1. System-to-System integration selected customerSystem-to-System integration selected customer2.2. Flexible document exchangeFlexible document exchange3.3. Document management integrationDocument management integration
Questions & AnswersQuestions & Answers