By Amy MerrickFebruary 29, 2008

Victoria’s Secret is:

A merchandiser of lingerie, perfumes, and other various clothing and beauty products aimed at women of all ages.

•Victoria’s Secret was bought by Limited Corporate of Columbus, Ohio in 1982

•It started with just four stores and a catalogue

Industry:• Lingerie industry is worth a total of $10 billion

Victoria’s Secret• $5 billion net worth• 1020 store locations• CEO is Sharen Jester Turney

PINK Brand started in 2002 It is aimed towards teenagers and young adults. PINK Brand had an estimated $900 million sales in 2007

Sales for stores that have been in operation for more than a year dropped 8%

Victoria’s Secret reported 12% decline in net income for fourth fiscal quarter

Standard and Poor’s placed Limited Corporate credit ratings on review for potential downgrade

Sexy vs. “Too Sexy”

Trashy?

Youth aimed

Department Stores Target JCPenney Khol’s Corporate

Other: American Eagle-Aerie Abercrombie & Fitch – Gilly Hicks Fredericks of Hollywood

Victoria’s Secret wants to aim at various age groups Higher priced merchandise for professional women Lower priced items aimed at teens and young adults

Expansion Program

Last fall: opened 23 stores refurbished 73 stores

This spring: open 31 stores remodel 45 stores

1. Increase Profit!!!!