By: Elizabeth Marquez Hye Shin Lee Razia Aman

Kind of Business

Bookstores Publishing

Company Profile Stores- 691 bookstores - 641 textbooks co, un

From 1980-1983 40From 1983- 1986 increased to 142

1990 purchased 40

Employees Apr 2011 - 35,000 - 32,763

Operations- 705 stores…District of Columbia- 4.6million CO & UN- Franchise: No plan

Net Income Apr 2011-73.9 million

122 Fifth Avenue New York, NY 10011 (800)962-6177

Headquarter

Leonard Riggio - Feb 28, 1941

-18: clerk -24: $5,000

President

1873: Charles Barnes 1917: William Barnes & G. Clifford Noble 1932: Barnes & Noble's flagship store 1971: Leonard Riggio After 1987: Purchased B. Dalton Bookstore , SparkNotes.com, Sterling Publishing, Fictionwise 2009: Introduced NOOK

History

Products & services

Books Magazines Cafe` Wi-Fi

Success

Customer Services & Events Effort of All Staff Physical store + Online Store (Digital technology) - Accessible Experience: How easy is it for consumers to do what they want to do?

- Functional Experience: How well do experiences meet consumers’ needs?

1974 - advertised on TVHigh technology InternetWeb Site Barnes & Nobel.com

Amazon.com

Marketing

Experience

Community Relations Sponsor Children’s Education Raise Funds

Good Things

Interesting Facts

First Version 2009

Conclusion