THE OLD SPICE TRANSFORMATIONBy Laura Bradley and Julie Brempelis

-Out with the old, and in with the Mustafa-

A transformation.

A physical transformation. http://www.oldspice.com/products/by

-type/deodorant/ Revamped their entire product look

Old Old Old…Old Spice

From the 1980’s….

http://www.youtube.com/watch?v=AxfcPdnNidA

Old Old…Old Spice

To the swagger patrol…

http://www.youtube.com/watch?v=rvfk7ip-Wo8

Old…Old Spice

To joint promotion…

http://www.youtube.com/watch?v=hhSisRkXuJY

Old Spice

To the man your man could smell like.

http://www.youtube.com/watch?v=owGykVbfgUE

Relation to Class

Communication Nonpersonal channels

Commercials on TV Print ads in magazines

Personal channels Word-of-mouth Viral videos on YouTube

True to the brand

Tag whistle Celebrity endorsement The Old Spice “RED”