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INDUSTRY

C72512 COMPANY ERIE GROUP # A4

VISION STATEMENTThe Vision of our compn! is"

Prefereni$ supp$ier for Our cusomers% An inno&i&e compn!' Susins hi(hes mr)e shre in * ce(ories A sron( n+ soun+ compn! for our s)eho$+ers'

MISSION STATEMENTThe Mission of our compn! is",e re commie+ o meein( n+ e-cee+in( he nee+s of ourcusomers n+ s)eho$+ers hrou(h he hi(hes $e&e$s of .u$i!mn(emen'Meein( or e-cee+in( mr)e +emn+ /! proporione increse in

cpci! Enhnce+ Pro+uc 0u$i! Meein( or e-cee+in( commie+ ime$ines Deep un+ersn+in( /! n$!1in( ren+s o (in compeii&e

+&n(e

2! e-ce$$in( in hese res 3e 3i$$ cree n en&ironmen h 3i$$$$o3 us o coninue o (ro3 our op $ine re&enue' This 3i$$coninu$$! impro&e our shreho$+er &$ue n+ pro&i+e secure n+re3r+in( fuure opporuni! for $$ he em mem/ers of 2eerMnufcurin('

MAIN THEMES OF STRATEGIC VISION,e 3i$$ +o he fo$$o3in( o (in Compeii&e A+&n(e A$so e-p$in3h! !ou 3i$$ +o his56

7eep in&enin( ne3 pro+ucs s per he ne3 speci8cions

Compeii&e pricin( o )eep up 3ih mr)e +emn+

9i(h pro+uc ccessi/i$i! /! incremen$ in&esmen inmr)ein( : s$es

;u$$ ui$i1ion of &i$/$e cpci!

In+uce +i

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INDUSTRY


ROLE ASSIGNMENTS: ROUNDS 1 THROUGH 8

FUNCTION

ROUND 1 ROUND 2 ROUND 3 ROUND 4 ROUND 5 ROU

Marke!"#

An)i

An)i An)i An)i An)i An)i

R$DAnn

Ann Ann Ann Ann Ann

%r&'()!&"

AMER>AGIRID9AR

AMER>AGIRID9AR

AMER>AGIRID9AR

AMER>AGIRID9AR

AMER>AGIRID9AR

AMEGIRI

F!"a")e

Aish3r! Aish3r! Aish3r! Aish3r! Aish3r! Aish

Tea*Ha"'+!"#

,

A''!!&"a+ M&'(+e-

ANISETTYNAGARO9IT9

ANISETTYNAGARO9IT9

ANISETTYNAGARO9IT9

ANISETTYNAGARO9IT9

ANISETTYNAGARO9IT9

ANISENAGARO9I

De)!-!&"Mak!"#

AmiRn?n

AmiRn?n

AmiRn?n

AmiRn?n

AS9IS97UMARMEENA

AS9I7UMMEE

@

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INDUSTRY


*

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DECISION AND %ERFORMANCE SUMMAR. SHEET: ROUND 1

MA/OR DECISIONS TA0EN THIS ROUND Menion funcion$ n+Sre(ic Decisions5

Focused on traditional, low and performance segment products for round 4 in termsof performance, size, mtbf and age.Took short term, long term loans and issued stocksIncreased promo and sales budget for traditional and low products, which we will getin 201.!ought capacit" of low segment product.Increased rating of traditional, low and performance segment.

OUTCOME SUMMAR. Inc$u+e 3h !ou e-pece+ n+ 3h !ou+i+ no5

#mergenc" loan$ 2% millionIn&entor"$ a lot of in&entor"#dge sold out'tock price$ 1.2(net loss$ 10 millionebb$ market leader with 22)

#cho$ decent 12) mkt share1%.0*)


MA/OR DECISIONS TA0EN THIS ROUND Menion funcion$ n+Sre(ic Decisions5+ow segment product was selling well so the production was increased andmarketing budget was increased.losed production of egg-size segment.Traditional and performance are in / so will get them in 201.#hausted long term debt.


#mergenc"$ 13 million -reduced b" 3 millionarket share o&erall$ 11.04)1( share price#cho stock outlost mkt share in traditional4th round targeted

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low as well -14) from 22)edge 15)



/ c"cle completed for * products$ low, traditional and highIncreased promotion and sales budget for the *6ptimistic forecast in this round as against the last round/etired (1000 long term debt.7ccount recei&ables increased b" 1 da".


/ecession hit,#mergenc" +oan increased to 40 millione&en market leader products were not soldleft with huge in&entor"kt share 11.%)



Initiated / for 2 bought capacit" for 1 pro8ectTargeted / for round %in&ested in T9:o increase in loan. still no di&idendsold capacit" for echo, as we;ll be discontinuing it after sometime


huge in&entor", 4* mill emergenc" loan

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arket share$ 11.1*)



!ought apacit" for remaining product -round Took loanreduced pro8ected production because of recession'old remaining capacit" of echo


in&entor" leftemergenc" loan reducedarket share$ 12)

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'tarted production in highsold capacit" for eat

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Sre(ic Decisions5

increased market spending'tarted productionbought etra capacit" in high

sold capacit" in eatstarted producing in all segmentsincreased current debt

OUTCOME SUMMAR. Inc$u+e 3h !ou e-pece+ n+ 3h !ou

+i+ no5

Increased emergenc" loanincreased market shareincreased &isibilit" in few sectors


MA/OR DECISIONS TA0EN THIS ROUND Menion funcion$ n+

Sre(ic Decisions5

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ontinuation of round decisionsa few / decisions to keep 7ge in checksold off ecess capacities


;in$$! pro8i/$e

STOC0HOLDERS DERIEFTo /e 8$$e+ he en+ of $$ ei(h roun+s n+ su/mie+ $on( 3ih

he Tem%s Presenion5

%+ea-e -ae e &e)!e- a &( -e &( & a)!ee a ee#!""!"# & r&("' 19 %+ea-e a+-& e++ (- e-e ere e&e)!e-; Menion se(mens h !ou inen+e+ o focus !our sre(icchoice for ech se(men n+ 8nnci$ o/?eci&es h !ou 3ne+ ochie&e hereof'5

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Our o/?eci&e 3s o )eep our mr)e shre se+! =B )eep in&en ne3pro+ucs n+ )eep compn! pro8/$e

,e inen+e+ o focus on se$$in( r+iion$ n+ $o3 en+ se(mens 8rs n+res se(mens $er s he! h+ hi(her (ro3h re'

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'!Bere" -e#*e"-? (")!&"a+ area-? a"' &" "a")!a+ =ara*eer-9

a+'!"? D!#!e

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De-)r!e *e&'- !) &( arr!e' a )&"-e"-(-9 Di+ !oufo$$o3 he ro$e $$ocion o /rin( in e$emen of o3nership n+ccoun/i$i!' If no 3h! no 9o3 +i+ h impc !our +ecision m)in(5

%r&e)!"# &r e "e> &(r ear-? &(r =er&r*a")e @&" a 1=&!"-)a+e !++ e

Poor5 = @ * 4 B F =H E-ce$$en5

Sae &(r rea-&"- &r e a&e ra!"#P$ese menion speci8c+ecisions h !ou 3ou$+ m)e in +i

c72512_erie_ds-pre (1)

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