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Nhm 02

Ni dung chnh

1. L thuyt chung xc tin Marketing thng mi in t:- Khi nim:- c im ring:- Cc cng c xc tin Marketing thng mi in t:- Mc tiu hot ng xc tin Marketing thng mi in t:

2 Cc cng c trong xc tin Marketing thng mi in t:

2.1 Qung co trc tuyn:2.1.1 Qung co qua th in t: 2.1.2 Qung co khng dy:2.1.3 Banner qung co:

a. Qung co tng tc: b.Qung co ti tr:c. Qung co ph v tr (Slotting fees - Qung co thng qua ti u ho cng c tm kim):d. Qung co khe h thi gian (Interstitials):e. Qung co Shoskele:

2.2 Marketing quan h cng chng in t (MPR):2.2.1 Xy dng ni dung trn website ca DN:2.2.2 Xy dng cng ng in t:2.2.3 Cc s kin trc tuyn:

2.3 Xc tin bn hng in t:2.3.1 Pht coupon:2.3.2 Khuyn khch dng th sp mu:

2.3.3 Khuyn mi:

2.4 Marketing in t trc tip:2.4.1 E-mail marketing: 2.4.2 Markeing lan truyn: 2.4.3 Dch v tin nhn SMS:

3.Phn bit qung co qua email v email Marketing trc tip:

1

91 367 4

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1/20/2016 CccngcxctinMarketingthngmiint

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cngcthanhtontrongthngmiint

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TKHALINQUAN

Nhm 02

1. L thuyt chung xc tin Marketing thng mi in t:

- Khi nim: Xc tin TMT (Truyn thng MKT tch hp IMC) l s tch hp cng ngh vi hot ng xc tin, l mt tin trnh chc nng cho cho vic hoch nh, thc thi v kim sot cc phng tin truyn thng, c thit k nhm thu ht, duy tr v pht trin khch hng. Xc tin TMT bao gm cc thng ip c gi qua Internet v cc ng dng CNTT khc n vi khch hng.

- c im ring:+ Tc truyn ti thng ip nhanh v hiu qu hn. + Hiu qu tng tc cao IMC l tin trnh chc nng cho. + Mi lin lc m khch hng c vi DN hoc i din ca DN u gip ch cho vic to nn hnh nh nhn hiu ca DN. + D l lin lc qua hnh thc no: qua nhn vin, website, qung co trn tp ch, catalogue, chui ca hng phn phi hoc qua sp cng gip cho khch hng nh hnh c hnh nh ca DN .

- Cc cng c xc tin Marketing thng mi in t:+ Qung co trc tuyn + Xc tin bn in t + Quan h cng chng in t (MPR) + MKT in t trc tip

- Mc tiu hot ng xc tin Marketing thng mi in t:+ y mnh vic tiu th sn phm.+ Truyn t thng tin v doanh nghip v sn phm n khch hng.+ Tng kh nng cnh tranh cho doanh nghip.

2. Cc cng c trong xc tin Marketing thng mi in t:

2.1 Qung co trc tuyn:

- Khi nim: Qung co l hot ng truyn thng thng tin phi c nhn thng qua cc phng tin truyn thng i chng khc nhau, thng mang tnh thuyt phc v sn phm hoc v quan im v l hot ng phi tr tinBn cht ca qung co trc tuyn (QCTT) cng tng t nh qung co truyn thng nhng n c thc hin trn nn tng Internet nh: qua website, e-mailQung co l hot ng phi tr tin nn vic DN a ra cc banner ti website ca mnh khng c coi l QCTT.

2

Nhm 02

Cc m hnh qung co trc tuyn:

2.1.1 Qung co qua th in t:

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BITHOLUNTHNGMIINTti:Trnhbykhi

1/20/2016 CccngcxctinMarketingthngmiint

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Xemthm...

angnngcp

THNGTINTILIU

Ngyng:09/11/2012,15:57Cccngcxc tinMarketing thngmiin tNhm02Nidungchnh1.L thuytchungxc tinMarketing thngmiin t:Khinim:cimring:Cccngcxc tinMarketing thngmiin t:Mc tiuhotngxc tinMarketing thngmiin t:2CccngctrongxctinMarketingthngmiin t:2.1Qungcotrctuyn:2.1.1Qungcoquathin t:2.1.2Qungcokhngdy:2.1.3Bannerqungco:a.Qungcotngtc:b.Qungcotitr:c.Qungcophvtr(SlottingfeesQungcothngquatiuhXemthm

Xemthm:CccngcxctinMarketingthngmiint,CccngcxctinMarketingthngmiint,CccngcxctinMarketingthngmiint

2.1.1 Qung co qua th in t:

- Khi nim:+ Ni dung qung co ngn, thng l text-link, c gn lng vo ni dung th ca ngi nhn.+ Nh qung co phi mua khng gian th in t c ti tr bi nh cung cp dch v nh yahoo, gmail, hotmail

- u im:+ Chi ph thp.+ Qung co c ng o ngi s dng bit n do lng ngi s dng email giao dch hin nay l rt ln.

- Nhc im: khi s dng qung co email: Cn nh r a ch email qung co l ca nhng ngi s dng gn nht vi th trng mc tiu, cc qung co phi c xy dng thit k mt cch khoa hc v thu ht s ch ca ngi s dng, nhng khng c mang li cm gic kh chu cho h.Vd: khi khch hng s dng dch v email ca googlem, mi ln vo xem th u c mc qung co ngay bn cnh.

3

Qung co qua email

+

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