1. CcThcHnhTtNhtChoGoogleAdwordsGoogle Confidential and ProprietaryMai LmQunh TrangSingapore 09-01-2014

2. Google Confidential and ProprietaryNi Dung1 Chnh sch ph duyt qung co2 Chnh sch cho Trang ch3 Sn phm khng c cho php4 Gii quyt vn chnh sch5 Mo gim thiu vi phm chnh sch 3. Google Confidential and ProprietaryLu TrangWebTiKhonVn bnQungCoChnh schCh : Cc chnh sch cp y cha phi l tt c nhng chnh sch GoogleAdwords c, m ch l nhng chnh sch hay gp phi nht ti th trng Vit Nam.Ngoi ra, cc chnh sch trnh by trong ti liu ny ch c cp nht cho n thi im09/01/2014. xem chi tit tng chnh sch v ton b chnh sch Google Adwords, mi bn thamkho Trung tm chnh sch 4. CHNH SCH PH DUYT QUNG COGoogle Confidential and Proprietary 5. Google Confidential and ProprietaryChnh sch ph duyt qung co Qungcoscphduyttrongvng24hsaukhictohocsaulnchnhsacuicng! A Nuqungcochacphduytsau24h,vuilnglinhviiNgHTrquanglinkny,quatabTrgiptrongtikhonhocgiinvos1800-9294vchnxtduytqungco,sdngIDkhchhngcabn. TrongtrnghpyucuquatabTrgip:ChsdngChpnhnqungco"nuvnlinquannxtduytqungco 6. CHNH SCH CHO TRANG CH(Cn Ch )Google Confidential and Proprietary 7. Google Confidential and ProprietaryKim sot sinh sn v bnh x hiCc sn phm khng c php qung co Vit Nam di chnh sch ny l:- Sn phm kim sot sinh sn nh thuc trnh thai, bao cao su, v.v- Que th thai, sn phm h tr v sinh- Bnh vin v thuc iu tr bnh x hi- Xt nghim kim tra bnh x hi (ngoi tr xt nghim HIV)Cc sn phm c php qung co Vit Nam di chnh sch ny l:- No, ht thai- chi tnh dc (khng bao gm bao cao su)- Sn phm h tr i sng tnh dc 8. Chnh sch: Cam kt khng thc t, khng m boCc dng website thng b vi phm: Gim cn, phu thut thm m, bn cc gi t khoGoogle v m bo trong top 3, top 10Cc trang web bn thuc cha tr bnh nan y: ung th, vim gan, tiu ng v.vV d:+ Gim 5-7 kg trong 2 thng+ Trit lng mn vnh vin+ Nng ngc trong 1 gi ng h+ Qung co Adwords m bo hin ln top 3Cch khc phc:+ B cc ha hn c th trong ton b domain+ V d: gim cn hiu qu l khng c cam kt c th, v c th c chp thunGoogle Confidential and ProprietaryCam kt khng thc t, khng m bo#ERROR# 9. Bn Hng GiChnh sch: Cm bn hng gi thng hiu hoc mu mCc dng website thng b vi phm: Ti v qun o thi trang, giy da, v da, nc hoa, inthoi, v.v.Google Confidential and ProprietaryCch khc phc:+ Cung cp giy t t cng ty m chng minh quyn kinh doanh mt hng+ Loi b cc mt hng khng c chng minh quyn kinh doanh ra khi website 10. Google Confidential and ProprietaryPhn Mm c HiChnh sch: Phn Mm c HiL do: Bo v ngi dngCc dng website thng b vi phm: Trang web c cha m cCch khc phc: Cc thng tin sau, na trn ca trang web+ Kim tra phn mm c hi trn trang web ca bn. Nu bn khng chc chncch thc hin, hy lin h vi nh cung cp dch v lu tr trang web ca mnhhoc truy cp vo http://stopbadware.org/home/security bit thm thng tin#ERROR#+ Loi b ci ng link c ui .apk ra khi website ca mnh. 11. Google Confidential and ProprietaryPhn Mm c Hi+ Bn cng c th s dng Cng c duyt web an ton kim traxem trang web ca mnh c c lit k l ng nghi ng khngbng cch thay URL ca bn vo phn http://www.abc.com trongng link sau: http://google.com/safebrowsing/diagnostic?hl=vi&site=http://www.abc.com+ Sau khi trang web c chnh sa, bn c th ln trangWebmaster Tools yu cu Google scan li trang web v trangweb s c hot ng li nu li vi phm c g b. 12. Chnh sch: Bn mt hng hoc dch v min phL do: cung cp thng tin cho ngi dngCc dng website thng b vi phm: Lm Visa, phn mmV d:+ Bn cc mt hng/phn mm min ph: OpenOffice, VLC Media Player+ Bn cc dch v cung cp bi chnh ph: dch v lm Visa Vit Nam cho ngi nc ngoi hocVisa i cc nc cho ngi Vit Nam.Google Confidential and ProprietaryBn mt hng hoc dch v min ph#ERROR#Cch khc phc: Cc thng tin sau t cng nhau, na trn ca trang web.+ Tuyn b r rng trang web c lin kt hoc khng lin kt vi chnh ph+ Thng tin v cc dch v b sung cho ngi dng+ Tuyn b r rng rng ngi dng c th lm dch v trc tip vi chnh ph, vi mc gi thphn 13. Chnh sch: Nguyn tc phn mmL do: ngi dng c thng tin y v ton din v phn mmCc dng website thng b vi phm: Phn mm, ng dng di ng, game cho my tnh v dingV d:+ Game avatar+ ng dng cho iPhone, AndroidCch khc phc:+ C y cc thng tin: Gii thiu v ng dng, Cch ci t & g b, iu khon s dng, Ghir Ti v link ti phn mm, a ch v lin lc ca cng ty. V d:Google Confidential and ProprietaryNguyn tc v phn mm#ERROR# 14. Google Confidential and ProprietaryDch v ti chnh Thanh ton khng r rngGoogle cho php qung co ni dung trn in thoi di ng da trn c s thu bao (Cc v d baogm nhc chung, hnh nn v cu ) min l ni dung tun theo cc nguyn tc c nu bndi. Gi v khong thi gian thanh ton phi c hin th r rng."c hin th r rng" c ngha l c vit phng ch d ctng phn vi nn m phng ch c vit ln v ln cc. C ch chn tham gia, chng hn nh hp kim, phi c tbn cnh gi v khong thi gian thanh ton V d: Ph ti nhc chung: 5.000/bi/ln. Khng tnh ph phtsinh sau khi ti nhc chung.Cch khc phc: Cung cp tt c cc thng tin v m hnh kinhdoanh v cch thu tin khch hng vi danh sch c th cho tt ccc dch v/ sn phm c trn website. 15. CC CHNH SCH KHCGoogle Confidential and Proprietary 16. Google Confidential and ProprietarySn phm v dch v b hn ch Mi dm, dch v xoa bp thn mt Khiu dm. Tnh dc tr em. Sn phm nhng loi b e do tuyt chng, nh c mp,voi, h, t gic, c voi, c heo Qung co chnh tr 17. Google Confidential and ProprietarySn phm v dch v b hn ch (tip) Thuc l v thuc l in t Dc phm v cc cht b sung khng c php. Xem danh sch ti y Ru & cc sn phm ph kin (chai, m np chai, v.v) 18. Google Confidential and ProprietarySn phm v dch v b hn ch (tip) Visa ESTA C bc (offline & online) 19. Chnh sch: Hin th 2 trang web cng mt sn phm v thuc 1 cng ty trn kt qu tm kimV d: cng ty A to ra 2 website khc nhau www.abc.com v www.xyz.com cng qung co cho 1sn phm thuc cng ty A.L do: Trnh vic mt nh qung co chim lnh nhiu v tr trn trang tm kimCc dng website thng b vi phm: Nhng nh qung co c nhiu phin bn websitesCch khc phc: tun th chnh sch ny, cc nh qung co nn trnh chy qung co t cc tikhon khc nhau trn cng mt t kha hoc cc t kha tng t tr n cng mt trang web hoccc trang web tng t.Google Confidential and ProprietaryHin Th Kp#ERROR# 20. Cch khc phc:Cc trang web c thu thp thng tin nhy cm ca ngi dng (s ti khon ngn hng, s hchiu) phi dng SSL (HTTPS) khi thu thp cc thng tin ny, m bo bo mt thng tin chongi dng.Google Confidential and ProprietaryThu thp thng tin ngi dngChnh sch: Thu thp thng tin ngi dngL do: bo mt thng tin ca ngi dngCc dng website thng vi phm:Site lm Visa, site thng mi in t#ERROR# 21. Google Confidential and ProprietaryTh thut che giu v la gt (cloaking)Chnh sch: Cloaking Che du thng tinL do: thng tin chnh xc cho ngi dngCc dng website thng b vi phm: Hin th ccthng tin khc nhau cho cc thit b, hay cc di IP khcnhauV d:+ ng dng mobile, trang c ni dung ngi lnCch khc phc:#ERROR#+ Cn hin th thng tin tng t nh nhau cho mi thitb, mi IP 22. Chnh sch: K thut spamL do: Cc k thut spam b t chi, bo v ngi dngCc dng website thng b vi phm:Cc th thut spamming cho Online MarketingV d:+ Tng like Facebook, email marketing, phn mm spamming nh TweetAdder, phn mm spambacklinks Google Confidential and ProprietaryK thut spam#ERROR#Cch khc phc:+ Khng dng/qung b cc k thut spam nh trn 23. Google Confidential and ProprietaryCc chnh sch cho trang webCc loi trang web sau s vi phm chnh sch ca Google AdwordsTrang min tr hngTrang cu niTrang khng hot ng#ERROR#Trang khng c ni dung ring bit 24. Trang cu niGoogle AdWords khng cho php qung co qung b trang cu ni - trang web c to vi mcch chnh l dn khch truy cp n trang web khc.www.abcxyz.vn www.mobilexyz.infoCch chnh sa n gin l thog cc trang cu ni trong trangweb ca bn.Google Confidential and ProprietaryBn di ng gi rAbcxyz.vn/didongu i tuyt vi ngay hm nay!Mua ngay by gi. 25. Trang khng hot ngGoogle AdWords cm cc qung co dn ti nhng trang web khng cung cp cho ngidng ni dung c o v c gi tr trn tn min trang ch. C 4 trng hp vi phm:Cch chnh sa:m bo trang web hot ng theong chnh schGoogle Confidential and Proprietary#ERROR#ang bo trDoc.x , pdfin thoi vs. Mytnh 26. Google Confidential and ProprietaryTrang chuyn ng qung co/Tn min tr hngCch chnh sa:To ni dung r rng, lm r mhnh hot ng ca trang web..Qun c ph ngt ngoAbcxyz.vn/capheKhng gian yn tnh, nh nhngKhm ph vi chng ti! 27. Trang bt chc v rp khunL cc trang web thuc 1 trong 2 trng hp sau:- Ni dung ging nh nhau- M HTML ging nhau (c th pht hin bng cch xem khung HTML ca trang web qua View >Google Confidential and ProprietaryDeveloper > View Source chup hinh trn chrome inspect element)wwww.123abc.com wwww.123xyz.comCch chnh sa:(1) To ni dung nguyn bn, clp cho trang web(2) Xo phn sao chp trong khungHTML 28. Google Confidential and ProprietaryDch v ti chnh Cho vay ngn hnKhon vay ngn hn: khon vay trong khong thi gian l 60 ngy tr xung.Thng tin phi c:Thng tin lin lc hoc a ch thc hp phpVic tun th quy nh a phngLi sut hng nm APRNg v vic khng thanh ton Ng ti chnh Cch thc thu tin n Kh nng nh hng n im tn dng ca ngi dng Thng tin v chnh sch gia hn (Gia hn c t ng hay khng? C ph ikm vic gia hn khng?) 29. CHNH SCH CHO VN BN QUNG COGoogle Confidential and Proprietary 30. Mua di ng chnh hng!Abc.vn/didongGi c phi chng < 10 triuAi cng chung.Google Confidential and ProprietaryChnh sch Du cuGoogle AdWords khng cho php vn bn qung co s dng du cu hoc k hiu ph trng haykhng cn thitDu chm than ! trong tiu qung co- Nhiu hn mt du chm than (!!) trong mu qung co- Cc du , =>, * ,Tuy nhin cc du cu trong trng hp sau c chp thun: Khch sn 5*, Hot ng 24/7 31. Chnh sch Vit hoaGoogle AdWords khng cho php vn bn qung co s dng vit hoa qu mc hoc ph trng.Google Confidential and Proprietary 32. Google Confidential and ProprietaryChnh sch URL hin thURLhinthkhpvitnmincaURLch(vd,URLchlwww.abc.vn/trang-ch.htmlthtnminslabc.vn)MtURLhinthchomtnhmqungco.Tia25ktwww.abc.vn/didongMua di ng chnh hngAbc.vn/didongGi c phi chng. Ai cng chung. 33. Google Confidential and ProprietaryChnh sch S in thoi trong mu qung coGoogle khng cho php vit tay s in thoi trong vn bn qung co hoc trong qung co hnhnh (v d: 090***. 1800***). Tuy nhin, nh qung co vn c th qung b s in thoi trongqung co AdWords ca mnh bng tnh nng tin ch m rng cuc gi.Mua di ng chnh hngAbc.vn/didongGi c phi chng. Ai cng chung.LH: 09xxxxxxxxxxtin ch m rng cuc gi.Mua di ng chnh hngAbc.vn/didongGi c phi chng. Ai cng chung.09xxxxxxxxxx 34. Google Confidential and ProprietaryChnh sch Nhn hiuCm t nhn hiu c s dng trong cc t khaGoogle s khng iu tra hoc hn ch vic s dng cm t nhn hiu c s dng trong cc tkha.Cm t nhn hiu c s dng trong mu qung coGoogle s iu tra v c th hn ch vic s dng nhn hiu trong mu qung co (vn bn vhnh nh). Qung co c th khng c php chy.Nu bn l ch s hu nhn hiuBn c th gi th t co v vic s dng nhn hiu ca bn trong mu qung co, hoc u quyncho ti khon khc s dng nhn hiu ca bn vi Google ti biu mu y quyn nhn hiuNu bn mun xin quyn s dng thng hiuNu bn l i l, n v lin kt, c quyn kinh doanh, i l phn phi, chi nhnh trong vnghoc cng ty con, bn s cn phi c tr s chnh ca ch s hu nhn hiu gi y quyn cho miti khon ca bn bng cch s dng biu mu y quyn nhn hiu. 35. GII QUYT VN CHNH SCHGoogle Confidential and Proprietary 36. Google Confidential and ProprietaryQuy trnh gii quyt vn chnh schQung co hoc trang web b t chiLin h nhm h trSa cha vi phm chnh sch & thngbo cho nhm h trLin h chuyn gia chnh schM li qung co hoc trang webM li ti khon(ch khi mi trang web tun th)Cch vit email tt vn ca bnc gii quyt nhanh nht: ID ti khon / ti khon con Ghi r trang web b tm ngng M t vn Tn & S in thoi lin hHOTLINE1800 9294Th 2 5: 9.00 17.00Th 6: 9.00 12.00 37. Trang web ch c duyt li khi c s chnh sa. Vicxo i trang web hay khng qung co cho trang web nakhng c coi l chnh sa.Google Confidential and ProprietaryQuy trnh gii quyt vn chnh sch48giKhchhngNhmhtrSatrangweb1-3ngyChuyngia do vic ph duyt chnh sch ph thucvo nhm Chnh sch, nn sa k ngayln th nht khng tn thi gian qua ligia 3 bn.MlitikhonTi khon ch c duyt li khi mi vi phm u csa cha.Lu:thigianxemxttuthucvotngtrnghpcth 38. MO CHO VN CHNH SCHGoogle Confidential and Proprietary 39. Google Confidential and ProprietaryMo trnh vi phm chnh schPhng bnhhn chabnhTn dng Trung tm chnh schKhi chun b nhn khch hng mi (tra cu trang web ca khch hng tm nhng vi phm tim nng)Khi qung co b t chi, trang web b tm ngngKhi hun luyn i ng qung coKhi c nhng thay i mi v chnh schQun l khch hng bng MCCMi ti khon con cho mi khch hngCu trc MCC r rngGii quyt cc vi phm trc khi tip tc qung co 40. Google Confidential and ProprietaryTNG KT 41. Google Confidential and ProprietaryNhng im quan trng trnh vi phm chnh sch, cn phikim tra k trang web ca khch hng pht hin sm nhng vi phm chnh schthng thng. 42. Google Confidential and ProprietaryNhng im quan trngS dng MCC qun l cc ti khonkhch hng. 43. Google Confidential and ProprietaryNhng im quan trngKhi c thng tin sa cha, nn dnhthi gian sa cha k trang web trnhmt thi gian nh gi li trang web. 44. Hiu bit v chnh sch c li g?Vic nm r cc chnh sch qung coca Google s gip cc bn: Ch ng hn trong vic khc phc li khi viGoogle Confidential and Proprietaryphm chnh sch Bit thm thng tin trong vic la chn hoct vn khch hng 45. Google Confidential and ProprietaryTrung tm Chnh SchL ngun ti nguyn ln nht v y nht v cc chnh schca AdwordsTruy cp ti: https://support.google.com/adwordspolicy/answer/1316548?rd=1 46. Rt mong cc bn lm bn kho st trc khi ri khi bui hc trc tuyn! Chc cc bn mt ngy vui! :)Google Confidential and Proprietary