CADBURY

• Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally

• headquarters in London, • the company operates in more than 70 countries worldwide and selling product in 160 countries Approximately $50 billion in revenues

• In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, in Birmingham, England

• In 1854 John Cadbury&Benjamin opened an office in London and they received the Royal Warrant as manufacturers of chocolate

• In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913

• Fruit and Nut was introduced as part of the Dairy Milk line in 1928

• In India, Cadbury began its operations in 1948 by exporting chocolates

Cadbury Kraft subsidiaries

• Cadbury Kraft subsidiaries.docx

CADBURY IN INDIA• In India, Cadbury began its operations in 1948 by

importing chocolates• After over 60 years of existence, it today has six

company-owned manufacturing facilities at Thane,Gwalior, Bangalore, Himachal Pradesh, Hyderabad &Pune

• Vision:"Working together to create brands people love“

• 4 sales offices New Delhi, Mumbai, Kolkata and Chennai. The corporate office is in Mumbai

• Cadbury India enjoys a value market share of over 70 percent in the chocolate category

• Anand Kripalu, CEO of Cadbury India

Confectionary Market in India Indian confectionary industry: 1) Chocolates2) Hard boiled candies3) Éclairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozenges

Total confectionary mkt: Rs.41 bn

Total Vol. turnover : 2,23,500 tpa

Consumption: Urban :73% & Rural : 27%

Some of the key brands in India

• Cadbury Dairy Milk

• 5 Star

• Perk • Éclairs

• Bournvita

• Halls

MERGER & AQUISITION

• Cadbury opened their first overseas factory in Hobart, Tasmania in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer,

• Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969

• Snapple, Mistic and Stewart's were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.

• In October of that same year, Cadbury

Schweppes purchased Royal Crown from Triarc.

• On 19 January 2010, Kraft Foods purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).

Notable product of Cadbury

Notable product of Cadbury.docx

COMPETITORS

GLOBAL COMPETITORS

• Thorntons –UK• Lindt & Spruengli AG SWITZERLAND • Ferrero - ITALY• Nestle - SWITZERLAND• Mars-USA

THANKS